Tijdens het Cross Media Café - Online Video en Commercie was Jelle Kolleman te gast als spreker. Jelle Kolleman, Co-Founder & Creative Managing Partner at MADE.FOR.DIGITAL presenteert de e-commerce mogelijkheden van verticale video

1. © 2017 MADE.FOR.DIGITAL. All rights reserved. Any copying or use of this confidential information is strictly prohibited without the express written permission of MADE.FOR.DIGITAL.
JELLE KOLLEMAN
CAN’T SKIPTHIS

2. WE CREATE FILMS AND
CONTENT FOR ALL DIGITAL
PLATFORMS, WORLDWIDE.

3. PO ST
PROD U C TIO N
ANIMATION RIC H M EDIASO U NDIN STALL ATIONS
PL ATFORMS
& MOBILE
FIL MS VR
C AM PAIGNS
S ITES
INTEGRATED PRODUCTION
CAPABILITIES
G AM ES

4. ONLINE ADS > ALL VIDEO

6. 93% OF FACEBOOK VIDEOS IS
WATCHED ON MOBILE DEVICES

13. FRAMING 16:9 VS 9:16
Mobile media consumption requires a new way of delivering media.
The world is changing and we need to adapt. Therefore, we think in
square and vertical delivery, not just in post, but from the beginning of
a project. Framing in smart ways or doing multiple takes allows us to
deliver multiple edits that fit the target media perfectly.

14. 16:9
Even existing footage can be re-edited to fit better
with he target platform. Take a look at this Rituals
edit we did for both YouTube preroll (16:9) and
FaceBook (next slide, 9:16)

15. 9:16

16. 9:16

17. 9:16

18. 9:16

19. 19

20. 20

21. 21

22. 22

26. 26

27. 27
D A T A D R I V E N V I D E O

28. DatabaseConsumer Profile Dynamic Video Statistics
IT’STIMETO:
CREATE SCALABLE,
RELEVANT, DATA-
DRIVEN
VIDEO CONTENT

29. 29
VIDEO CONTENT
BLOCKS, BASED
ON USER
PROFILES,
COOKIES,
LANGUAGE,
COUNTRY AND
SEARCH