Social Games in Europe: Battlefield or Bonanza
Regional European social networks jumped into the social games arena in 2010 in order to capitalize on the revenue and retention growth these products provide. Facebook, too, grew in Europe but local social networks leveraged regionally-focused user experiences to gain large audiences and compete effectively against the global giant. Europe’s social network audiences are far from saturated in terms of excellent game content and relatively few titles are actually available. As a result, the market remains very attractive for social game developers though competition continues to intensify. Join Alexey Kostarev, Co-Founder & CEO of i-Jet Media while he summarizes what’s happening with social games in Western Europe, Poland, Hungary, Latvia and other eastern European countries, and presents his thoughts on prospects for growth and opportunity in these markets. Alexey Kostarev is the CEO/Co-Founder of i-Jet Media which he co-founded in 2005. In 2009, Alexey’s company launched Happy Harvest in Russia which gained 10 million monthly active users and 20 million USD in 9 months. Today, there are more than 60 million users on 30 social networks across the world playing the 70 games published by i-Jet Media. Alexey is among five finalists of the Mashable Awards in the category “Entrepreneur of the Year”. i-Jet Media has seven offices located in the USA, China, Russia, and Ukraine.
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Social Games in Europe: Battlefield or Bonanza
- 1. Social Games in Europe: Battlefield or Bonanza? Alexey Kostarev, CEO & Co-founder
- 2. europe is a large audience… million users 200 Столбец1 other networks 100 15 main social networks 0 Facebook beyond Facebook Sources: socialbakers.com; data provided by social networks; reports of i-Jet Media research group
- 3. … and the audience KEEPS growing 74 000 000 4 800 000 62 000 000 4 400 000 50 000 000 4 000 000 2010 2010 2 600 000 2 300 000 2 000 000 2010 Sources: data provided by social networks; reports of i-Jet Media research group
- 4. europe is heavily segmented By social networks… million Netlog users Skyrock 80 NK VZnet hi5 (EU) 60 Hyves iWiW 40 Tuenti Fotka.pl Lokalisten.de 20 draugiem.lv i.ua 0 grono.net ONE.LT 15 main networks rate.ee Sources: data provided by social networks; reports of i-Jet Media research group 4
- 5. … and by languages Games in Best monetizing 6 distributions languages en nl ro Saudi Belgium Romania Arabia sp fr de Netherlands Germany France Sources: data provided by social networks; reports of i-Jet Media research group
- 6. No absolutely open social network exists in Europe closed 40% 60% half-closed Source: reports of i-Jet Media research group
- 7. Only 1 app for 180,000 users on 15 main networks 100000 social games 50000 other applications 0 Facebook 15 main social networks Sources: appdata.com; data provided by social networks; reports of i-Jet Media research group
- 8. … But the numBer of social games KEEPS growing 20 10 10 5 0 0 2010 2010 60 30 0 2010 Sources: data provided by social networks; reports of i-Jet Media research group
- 9. Only 1 developer for 700,000 users on 15 networks… 6000 4000 apps authors 2000 0 Facebook 15 main social networks Sources: appdata.com; data provided by social networks; reports of i-Jet Media research group
- 10. … But the numBer of social game authors is growing 20 4 10 2 0 0 2010 2010 30 15 0 2010 Sources: data provided by social networks; reports of i-Jet Media research group
- 11. The European market lacks FOR content – and it is ready to consume apps, especially social games
- 12. Main problems of entering Europe - Covering segmented audiences - Fulfilling requirements of networks - Lots of product managements - Games genre
- 13. Farms occupy top3’s of social games in Europe 64% farms 16% business sims 12% tamagochi others Sources: data provided by social networks; reports of i-Jet Media research group
- 14. Europe is a battlefield between developers 30% Europe 30% China 20% Russia others Sources: data provided by social networks; reports of i-Jet Media research group 14
- 15. Preferences of social networks game and service quality partner’s experience game genre partner’s HQ country Source: social networks opinion poll carried on by i-Jet Media in January 2011 15
- 16. other problems can be settled through: or 16
- 17. Wild West Trains by Evolution $8,000+ Source: reports of i-Jet Media research group 17
- 18. Farm Frenzy by Alawar Entertainment $8,000+ Source: reports of i-Jet Media research group 18
- 19. Thank you for your attention! @iJetMedia alexeykostarev@gmail.com 19