Regional European social networks jumped into the social games arena in 2010 in order to capitalize on the revenue and retention growth these products provide. Facebook, too, grew in Europe but local social networks leveraged regionally-focused user experiences to gain large audiences and compete effectively against the global giant. Europe’s social network audiences are far from saturated in terms of excellent game content and relatively few titles are actually available. As a result, the market remains very attractive for social game developers though competition continues to intensify. Join Alexey Kostarev, Co-Founder & CEO of i-Jet Media while he summarizes what’s happening with social games in Western Europe, Poland, Hungary, Latvia and other eastern European countries, and presents his thoughts on prospects for growth and opportunity in these markets.
Alexey Kostarev is the CEO/Co-Founder of i-Jet Media which he co-founded in 2005. In 2009, Alexey’s company launched Happy Harvest in Russia which gained 10 million monthly active users and 20 million USD in 9 months. Today, there are more than 60 million users on 30 social networks across the world playing the 70 games published by i-Jet Media. Alexey is among five finalists of the Mashable Awards in the category “Entrepreneur of the Year”. i-Jet Media has seven offices located in the USA, China, Russia, and Ukraine.