Cross border-influencer-marketing-case4

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iBuzz_ResearchCenter

Cross-border influencer marketing skill,process and case @AsiaKOL亞洲達人通

Business

Contents
01.執行國家
菲律賓
03.成果展示
02.策略
提前曝光產品，觀察市場需求
1. Youtube
2. Instagram

菲律賓
himirror
菲律賓
人口： 1.07 億（世界第13名）
佔地面積： 299,764 平方公里
菲律賓是一個位於東南亞的群島國家

AIE的搜尋系統
AIE的搜尋系統挑選KOL
AIE選擇KOL
＆如何選擇
以「互動參與度」較高的先做選擇
在客戶的預算內找尋最高「粉絲數」的KOL
因產品與美妝保養相關，以這類別來尋找
himirror

以影片方式呈現
有互動感吸引目光、且可以迅速了解產品特色
以影片來詮釋產品的特色
利用影片的方式直接的讓粉絲了解產品特色
讓粉絲們覺得互動感更強吸引更多目光
himirror

靜態貼文
以文字及照片介紹產品特色
靜態貼文
以文字的方式「描述」產品的特色
以一些照片作為輔助文字說明
himirror

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