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Cross-border influencer marketing skill,process and case @AsiaKOL亞洲達人通

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跨國行銷 CASE 7 UCC咖啡 UCC咖啡小紅書素人300位鋪量 Start
Contents 01.執行國家 中國 03.成果展示 02.策略 1. 以「小紅書」推廣 2. 尋找大量素人Hashtag增加曝光 小紅書
中國 執行國家 01
中國 UCC咖啡 中國 人口： 14 億 （世界第1名） 佔地面積： 960 萬平方公里(世界第2名) 中國是位於歐亞大陸東部的社會主義國家及 主權國家
1. 以小紅書推廣 2. 找大量素人以Hashtag增加曝光 策略 02
策略 找大量素人以Hashtag增加曝光 以「小紅書」推廣
以「小紅書」推廣 目前國內重要的生活類內容分享平台 小紅書 UCC咖啡
大量素人 素人的推廣速度快且廣 大量素人 ＆指定Hashtag 每位素人發文時都使用相同Hashtag 提升品牌在「咖啡」相關話題的能見度 UCC咖啡
小紅書 成果展示 03
小紅書 貼文 UCC咖啡
小紅書 貼文 UCC咖啡
小紅書 貼文 UCC咖啡

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Editor's Notes

  1. https://images.pexels.com/photos/373912/pexels-photo-373912.jpeg?dl&fit=crop&crop=entropy&w=1920&h=1280
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