Cross border-influencer-marketing-case11

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Cross-border influencer marketing skill,process and case @AsiaKOL亞洲達人通

Business

Contents
01.執行國家
中國
03.成果展示
02.策略
請知名網紅前往土耳其拍宣傳微電影
微博

中國
土耳其文化旅遊部
中國
人口： 14 億（世界第1名）
佔地面積： 960 萬平方公里(世界第2名)
中國是位於歐亞大陸東部的社會主義國家及
主權國家

AIE的搜尋系統
先以AIE的搜尋系統挑選KOL
以AIE選擇KOL
＆如何選擇
「知名網紅」顧名思義就是「粉絲數高」
另外「互動參與度」高的KOL也很重要
因要到「土耳其」旅遊，勢必要找一位旅遊
經驗豐富且是國外旅遊的KOL
土耳其文化旅遊部

請知名網紅前去土耳其
拍「宣傳微電影」
前往土耳其
＆拍攝微電影
前往「土耳其」
拍攝微電影
需要有質感
土耳其文化旅遊部

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