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Gamification 
112272 임헌영
What is the Gamification? 
in non-game contexts 
using game Mechanics 
using game Dynamics 
using game Aesthetics
Badge System Level System
WHY? 
To Engage users
1. Onboarding
What is ‘Onboarding’? 
very important to 
beginner 
short time limit 
only little information 
it induce experience
Example
2. Empty Bar Problem
Think about it.
But…
3. Engagement loop
How make the loop? 
visual growth, reward 
to demand social action 
re-engagement 
emotional stimulus
Example
Now…
Thanks for reading!

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Gamification