3. HCRJ FIRM TEAM
• Rachael Mueller
Administers all the technology aspects of the HCRJ Firm
as well as the firm’s social media accounts and emails
• Haley Walton
Manages all of the HCRJ Firm’s event planning, from
special appearances to red carpet premiers
• Carrie Pulliam
Runs all financial aspects of the HCRJ Firm. She manage
budgets, payroll, investments, and the income of the
firm
• Jasmine Fillmore
Oversees all publicity and news for the firm. She and her
team deal directly with the press and media on all
aspects of the entertainment industry
4. ABOUT OUR FIRM
• Strengths
• We pride ourselves on professionalism, image, organization,
dedicated and talented staff, and customer relations.
• Strategic Position
• We believe that every client deserves our best effort
possible, no matter the situation, to advance them in all
fields of the entertainment industry, especially film.
6. BACKGROUND
• Beth Anne Sacks
• Birth Place
• Career History
• Involvement
• Beth Anne Sacks - Climb Every Mountain
7. SITUATION ANALYSIS
• Where the problem lies (??)
• Misleading advertisement online
• False advertisement publicized
8. RESEARCH
• New York City Health Department launched a new
ad campaign urging New Yorkers to be more
aware of portion sizes
• The new campaign, along with the City’s ongoing
requirement that chain restaurants post calorie
counts, will provide New Yorkers with the
information they need to stay healthy
• Beth Ann Sacks answered the city-sponsored ad on
Craigslist in mid-December; The ad was seeking an
“overweight actress” for a photo shoot within the
next two days and offering $250
10. TARGET AUDIENCE
• Initial ad targeted overweight/obese New Yorkers
• HCRJ Firm targeting not only the New York general
population but:
• Overweight/Obese Americans
• Health Departments
• Men and Women ages 20-50
• Unhealthy dieters
11. STRATEGY & TACTICS
• Unethical ads
• New ad – take to the streets, subway stations
• Side by side
• Which one would make you want to change
• 3 out 5 preferred new ad
• **big or small, portion control affects us all
12. EVALUATION
• After the initial ad Beth Anne Sacks was
embarrassed, let down, and was ready to take a
stand
• After Sacks launched her new campaign with the
help of the HCRJ Firm, her career has been taken to
a new level
• Asked to be on Late Night Talk Shows
• Asked to be on Day Time Talk Shows
• Major movie rolls
• TV and Magazine interviews
13. RESULTS OBTAINED FOR CLIENT
• How can this be fixed?
• Our client will now have the outside party meet with our
team with a lawyer present.
• Press conference addressing negative connotations
• Join the “Campaign to end
obesity”http://www.obesitycampaign.org/
14. FUTURE
• Beth Anne Sacks realized that her misfortune had
more positives than negatives; she thought more
into the future rather than the present
• Advocate for healthy lifestyles for all shapes and sizes of
people
•
