Global Ethics and social advertising discusses the social aspects and impacts of advertising. It notes that advertising can shape reality but also present a distorted view. Additionally, advertising influences media through revenue which can compel unrealistic or unethical ads. Social advertising is meant to connect with consumers and inform them of social issues or influence behavior. Key social aspects debated are deception through misleading presentations, manipulation of consumers through emotional appeals against their interests, and bad taste through offensive, tasteless or irritating ads using techniques like sexual appeals or shock advertising. Examples provided promote growing trees, drinking milk, healthy eating, benefits of mother's milk and breastfeeding, avoiding drugs, and getting child vaccinations.

1. Global Ethics and social
advertising
By :- PUNIT KUMAR K B

2. Ethics on Advertising

3. Ethics on advertising
• Advertising is a mirror that helps shape the reality it reflects, and something
it presents a distorted image of reality
• Advertising also has an indirect but powerful impact on sociality though its
influence on media. Many publications and broadcasting operations depend
on advertising revenue for survival. This dependency compels the media to
telecast unrealistic and unethical ads.

4. Social Advertising
Advertising as a part of firm’s marketing
effort operates in the society. It has to therefore
follow the social norms.
Key areas of debate regarding society and
advertising are:
• Deception
• Manipulation
• Taste

5. Purpose of social advertising
• Social advertising can be part of a broader social media marketing strategy
designed to connect with consumers.
• It is the use of advertising to inform the public about a social issue or to
influence their behavior.

6. Social aspects of advertising
• Deception: It refer not only to the information content in advertising
but may also arise from misplace emphasis in presentation.
• “Advertising as a whole must not create a misleading impression
although every statement, separately considered, may be literally
truthful”

7. Social aspects of advertising
• Manipulation :- The freedom of choice of consumer is restricted by the
power of advertising since it can manipulate buyers into making a decision
against their will or interest.
• Manipulation is done through emotional appeals. These companies can
utilize advanced and very scientific advertising techniques and thus make an
impression on consumers.

8. Social aspects of advertising
• Taste :- Sometimes ads are offensive, tasteless, irritating, boring and so on.
• Sources of distaste
• Sexual appeals
• Shock advertising

9. Social aspects of advertising
Some examples of the advertising with social aspects:-
• Grow-more-trees advertisements
• Drink milk
• Eat healthy food, eat eggs
• Mother’s milk is best for the baby
• Say no to drugs every time
• Get your child vaccinations in times