BUSI 331 Marketing Research Report Part 3 Instructions Data Submission Review the Basic Data Analysis section in the Zikmund & Babin text and the presentation from Module/Week 4, Presentation: Using Excel for Data Analysis. There will be 2 submissions in this assignment: the Excel document with the raw data that includes a code guide and the Marketing Research Report as a continuation of your Part 1 Word document. 1. Submit the raw data from your survey results in an Excel document. To do this, you will need to build an Excel spreadsheet to organize your data. You may find that Survey Monkey or other online survey tools will already do this for you. 2. In order to get the best results from your data analysis, you will need to code your responses that are not already numerical. For example, if your question asked if the respondent was male or female, male=0, and female=1. If it was yes or no question, yes=0, no=1. Please include a code guide with your raw data. Your Excel document submission is your raw data with a code chart to clarify what the raw numbers stand for. Please note that raw data is numerical and the data has not been manipulated in any way. You can post the Code Guide in Sheet 2 of your Excel document if that is easier for you. As an example, your raw data and code guide will look like this: Respondent Gender Age Q1 1 1 1 1 2 1 2 4 3 2 3 3 4 2 2 5 5 1 3 2 Code Guide: Gender: 1=male, 2=female Age Range: 1=18-24, 2=25-30, etc. Q1 (5 point likert scale): 1=very unlikely, 2=unlikely, 3=neutral, etc. 3. Submit 3 tables that were created in Excel from your data, inclusive of 1 frequency table and 2 cross-tabulation tables. This needs to be relevant information that will directly impact your research problem. Please write 1 comprehensive paragraph underneath each individual table that clearly describes what the table is showing and what the inferences are from this table and information in relation to the research problem. Turn at least 1 of your tables into a graph (either a bar or pie chart) to show the data from the table. Place this material (three charts/tables and three written discussions of each) as Appendix 2 in your research report, and submit this part as a compilation with your Parts 1 and 2. This assignment is due by 11:59 p.m. (ET) on Monday of Module/Week 6. Show all your work neatly for full credit. 1) Solve the differential equations: 2) Compute the solution of the given initial value problem. 3) For the equation a) determine the frequency of the beats. b) determine the frequency of the rapid oscillations. c) Use the informayion from parts a) and b) to give a rough sketch of the graph of a typical solution. 4) Consider the equation a) Compute the general solution. a) Solve the initial value problem ...

1. BUSI 331
Marketing Research Report Part 3 Instructions
Data Submission
Review the Basic Data Analysis section in the Zikmund &
Babin text and the presentation from Module/Week 4,
Presentation: Using Excel for Data Analysis. There will be 2
submissions in this assignment: the Excel document with the
raw data that includes a code guide and the Marketing Research
Report as a continuation of your Part 1 Word document.
1. Submit the raw data from your survey results in an Excel
document. To do this, you will need to build an Excel
spreadsheet to organize your data. You may find that Survey
Monkey or other online survey tools will already do this for
you.
2. In order to get the best results from your data analysis, you
will need to code your responses that are not already numerical.
For example, if your question asked if the respondent was male
or female, male=0, and female=1. If it was yes or no question,
yes=0, no=1. Please include a code guide with your raw data.
Your Excel document submission is your raw data with a code
chart to clarify what the raw numbers stand for. Please note that
raw data is numerical and the data has not been manipulated in
any way. You can post the Code Guide in Sheet 2 of your Excel
document if that is easier for you. As an example, your raw data
and code guide will look like this:
Respondent
Gender
Age
Q1

2. 1
1
1
1
2
1
2
4
3
2
3
3
4
2
2
5
5
1
3
2
Code Guide:
Gender: 1=male, 2=female
Age Range: 1=18-24, 2=25-30, etc.
Q1 (5 point likert scale): 1=very unlikely, 2=unlikely,
3=neutral, etc.
3. Submit 3 tables that were created in Excel from your data,
inclusive of 1 frequency table and 2 cross-tabulation tables.
This needs to be relevant information that will directly impact
your research problem. Please write 1 comprehensive paragraph
underneath each individual table that clearly describes what the
table is showing and what the inferences are from this table and
information in relation to the research problem. Turn at least 1
of your tables into a graph (either a bar or pie chart) to show the
data from the table. Place this material (three charts/tables and
three written discussions of each) as Appendix 2 in your

3. research report, and submit this part as a compilation with your
Parts 1 and 2.
This assignment is due by 11:59 p.m. (ET) on Monday of
Module/Week 6.
Show all your work neatly for full credit.
1) Solve the differential equations:

5. 2) Compute the solution of the given initial value problem.

6. 3) For the equation
a) determine the frequency of the beats.

7. b) determine the frequency of the rapid oscillations.
c) Use the informayion from parts a) and b) to give a rough
sketch of the graph of a typical solution.

8. 4) Consider the equation
a) Compute the general solution.
a)
Solve the initial value problem

9. 5) Consider the system
a) Compute the eigenvalues
b) For each eigenvalue, compute the associated eigenvectors.

10. c) Using HPGSystemSolver, sketch the direction field for the
system,and plot the straight-line solutions. Plot the phase
portrait.
d) For each eigenvalue, specify the corresponding straight-line
solution, plot its x(t) and y(t) graphs.
e) Find the general solution of the system.

11. f) Find the equilibrium points of the system.
g) Find the solution that satisfies the initial condition (x0,
y0)=(2,1).

12. 6) Consider the system
a) Compute the eigenvalues
b) For each eigenvalue, compute the associated eigenvectors.
c) Using HPGSystemSolver, sketch the direction field for the
system,and plot the straight-line solutions. Plot the phase
portrait.

13. d) For each eigenvalue, specify the corresponding straight-line
solution, plot its x(t) and y(t) graphs.
e) Find the general solution of the system.
f) Find the equilibrium points of the system.
g) Find the solution that satisfies the initial condition (x0,
y0)=(1,-1).

14. h) Is the origin a spiral source, spiral sink, or center.
d) d
2y
dt2
+ 6 dy
dt
+8y = 2 cos(3t), y(0) = y' (0) = 0.

15. d)
d
2
y
dt
2
+6
dy
dt
+8y=2cos(3t), y(0)=y
'
(0)=0.
a) d
2y
dt2
+ 4y = 3cos(t), y(0) = y' (0) = 0.
a)
d
2
y
dt
2
+4y=3cos(t), y(0)=y
'
(0)=0.
b) d
2y
dt2

16. + 4y = 3cos(2t), y(0) = y' (0) = 0.
b)
d
2
y
dt
2
+4y=3cos(2t), y(0)=y
'
(0)=0.
d2y
dt2
+11y = 2cos(3t)
d
2
y
dt
2
+11y=2cos(3t)
d2y
dt2
+9y = cos(4t)+sin(t)
d
2
y
dt
2

17. +9y=cos(4t)+sin(t)
y(0) = y' (0) = 0.
y(0)=y
'
(0)=0.
dx
dt
= 4x−2y
dy
dt
= x+ y
dx
dt
=4x-2y
dy
dt
=x+y
dx
dt
= x+4y
dy
dt
= −3x+2y
dx
dt

18. =x+4y
dy
dt
=-3x+2y
a) d
2y
dt2
+ 4 dy
dt
+ 3y = 0, y(0) = 0, y' (0) =1.
a)
d
2
y
dt
2
+4
dy
dt
+3y=0, y(0)=0,y
'
(0)=1.
b) d
2y
dt2
+ 6 dy
dt
+8y = 0, y(0) = 0, y' (0) =1.

19. b)
d
2
y
dt
2
+6
dy
dt
+8y=0, y(0)=0,y
'
(0)=1.
c) d
2y
dt2
+ 4 dy
dt
+ 3y = e−2t, y(0) = y' (0) = 0.
c)
d
2
y
dt
2
+4
dy
dt
+3y=e
-2t
, y(0)=y
'
(0)=0.

20. Show all your work neatly for full credit.
1)
Solve the differential equations:
a
)
d
2
y
d
t
2
�
4
d
y
d
t
�
3
y
�
0
,
y
(
0
)
�
0

21. ,
y
'
(
0
)
�
1
.
b
)
d
2
y
d
t
2
�
6
d
y
d
t
�
8
y
�

22. 0
,
y
(
0
)
�
0
,
y
'
(
0
)
�
1
.
c
)
d
2
y

23. d
t
2
�
4
d
y
d
t
�
3
y
�
e
�
2
t
,
y
(
0
)
�
y
'
(
0
)
�
0
.

24. Running Head: MARKETING RESEARCH REPORT
1
Running Head: MARKETING RESEARCH REPORT
8
Marketing Research Report
Cameron Bechtold
Liberty University
I chose to research the organization of Wal-Mart. Wal-Mart has
had very serious issues with favoring international products
throughout their store. This is not something that is new to their
market, but something that has been going on for years in the
Wal-Mart organization. They chose to do their best to correct
this problem. Throughout this study I will attempt to discover
how, if Wal-Mart can carry out this new plan, it will make them
more successful along with their consumers becoming happier.
People of the United States are frustrated with the international
business that Wal-Mart is choosing. This organization always
buys their products from foreign countries and this is hurting
the American economy enormously. Due to the large
organization of Wal-Mart, the American economy is taking a
large negative hit.

25. When researching this issue I found interesting information. In
September of this year, Wal-Mart organized a summit in
Orlando, Florida to address this issue. Their goal was to put
their focus on American products. They signed multiple
contracts with many large American suppliers. Wal-Mart
created a new drive titled, “The Wal-Mart made in American
Drive”. This drive motivated the organization along with its
customers. They promised to buy $50 billion in U.S. goods over
the next 10 years. Wal-Mart plans to return to its roots and
eventually mainly buy American-made products and goods.
Wal-Mart’s goal is to gain the trust of the American people
even more so that they can continue to maintain a successful
and expanding organization. This plan will be very successful in
the long run if they can fulfill their promise. There are so many
people that live in this country that are biased to American-
made products that Wal-Mart will possibly, and hopefully, make
more money by executing this plan.
Marketing is one of the techniques that most businesses tend to
use in order to get more sales for their product. However, one
may define marketing as a mechanism of communicating the
value of a product, good, or service just to ensure that he gains
public attention to his or her product and makes more sales in
comparison to his or her competitors. How does one achieve the
above business technique? Through quantitative research, which
is a scientific mechanism of obtaining information from your
customers or product consumers about the effectiveness and
challenge of the service or product you tend to provide. A
quantitative research will enable you, as an entrepreneur, to
seek proper ways of improving on the quality of your product.
This is achieved through collecting statistical data and
conducting research about your product; furthermore you will
be in a position to obtain immediate feedback from your product
consumers. Making informed decisions will be enhanced

26. through obtaining information about the product. As a service
provider will be able to engage in rich decision making; coming
about as a result of obtaining people’s opinions in a systematic
way.
Reliable statistics about the product sales one will also be
obtained when one tends to use quantitative research method in
conducting a marketing research report. The individual
conducting the research will choose among the following data
collection methods: questionnaire, interviews, face to face
dialogue, or observation.
Following this will provide him or her with information that is
accurate, thus obtaining statistics that can be used as references
in decision making. The method adopted in this market survey
will enhance a sampling technique of the study population, thus
being in a position to obtain responses from all diversities
equally without being biased and thus saving the time being
used in conducting this research (Bradley, 2007).
METHODOLOGY
I will be finding the description and statistics of the research
design, target population, sampling design, and sample size,
data collection instruments and procedure, validity and
reliability and analysis of data.
RESEARCH DESIGN
“Research design is used to structure the research, showing how
all of the major parts of the research project, the samples or
groups, measures, treatments, or programs and methods of the
assignment work together to address the central research
questions” (Li, 2003).The researcher employed the case study
design as it allows collection and gathering of in depth
information relevant in the study. It is an intensive descriptive
and holistic analysis of submitting a marketing research report
over a period of 8 days targeting 30 valid responses from a

27. customer population. This marketing research study is useful to
bring out an understanding of complex issues or subjects and
add strength to what is already known from previous research.
The advantages of a market research survey are its applicability
to real life, contemporary, human situations, and public
accessibility (Busha, 1980).
TARGET POPULATION
The study adopted a target population of 30 customers from the
entire population who are in one way or the other involved in
the consumption of products.
These were divided into loyal customers, discount customers,
impulse customers, and wandering customers. The diagram
below shows the target population.
Stratum
Target population
Loyal customers
3
Discount customers
8
Impulse customers
15
Wandering customers
4
Total
30
SAMPLING DESIGN
The researcher used a stratified random sampling method to
ensure responses were given from each of the customer
categories while simple random sampling was used to select a
sample from within each category.
Table below illustrates the sample size
TABLE SAMPLE SIZE
Stratum
Target population

28. Sample size
Loyal customers
3
3
Discount customers
8
6
Impulse customers
15
12
Wandering customers
4
3
Total
30
24
DATA COLLECTION INSTRUMENTS AND PROCEDURE
Data was collected using questionnaires for both loyal
customers and discount customers, using both closed and open
ended questions were used. This was appropriate because the
questions were to be interpreted and administered, thus aiding
the expected responses.
RELIABILITY AND VALIDITY OF THE RESEARCH
The reliability of an instrument is the measure of the degree to
which a research instrument yields consistent results of data
after repeated trials. In order to test the reliability of the
instrument to be used in the research the test-retest method was
used. The questionnaire was administered twice in an interval
of two weeks. This was to ensure that the collected data was
reliable and could be used in future studies. The measurement
instrument was also effective in ensuring that the information
collected was truthful in nature (Wiid & Diggines, 2009).
Validity refers to the accuracy and meaningfulness of
inferences, which results obtained from the data actually
represent the phenomenon under study. The content validity of

29. the instrument was determined in two ways; first, the researcher
discussed the items in the instrument with the supervisor. The
advice given helped the researcher determine the validity of the
research instrument. For the research instrument to be
considered valid, the content to be included in the questionnaire
must also be relevant to the variable being investigated
(Kerlinger, 1973).
DATA ANALYSIS AND PRESENTATION
The data collected was coded and analyzed using descriptive
statistics in order to determine their frequencies and
percentages. The frequencies and percentages of the responses
to each question were calculated and presented in form of tables
and charts.
QUESTIONNAIRE
I am conducting a research marketing research report: You’re
kindly requested to help in the completion of these
questionnaires. The information provided will be treated with
confidentiality and only be used for the well-being of improving
on the marketing of products.
1. How do you buy your product, wholesale or retail?
2. What, in your opinion is the main importance of marketing?
(Please choose as appropriate)
Improving product performance
Enhancing customer buying
Efficiency in sales of products
Availing productive resources/Assets
Ensuring continuous production selling
3. How often do you change to competitors of the same product?
Regularly or Rarely?
4. What price would you be comfortable with?

30. 5. What measure do you think we should take in order to
compete with our competitors?
6. Is your financial income stable to accommodate our prices?
7. How good is our product?
8. Does the product provided offer satisfaction in regards to the
value of money used.
9. For how long have you consumed these factory products?
-Less than one year
-2-5 years
-6-9 years
-10-13 years
-More than 14 years
References
Baden, D., I. Harwood and D. Woodward. "The Effects of Buyer
Pressure on Suppliers SMEs toDemonstrate CSR Practices: An
Added Incentive or Counter Productive," European Management
Journal, (27:6), 2009, pp. 429-441.
Barney, J.B. "Firm Resources and Sustained Competitive
Advantage," Journal of Management, (17:1), 1991, pp. 99-120.
Busha, C.H. & Harter, S.P. (1980).Research methods in
librarianship, techniques and interpretation. New York
Academic press U.S.A
Bradley, N. (2007). Marketing research: Tools & techniques.
Oxford: Oxford Univ. Press.
Carter, C.R. "Purchasing Social Responsibility and Firm
Performance: The Key Mediating Roles of Organizational

31. Learning and Supplier performance," International Journal of
Physical Distribution & Logistics Management, (35:3), 2005,
pp. 177-194.
Wiid, J., & Diggines, C. (2009). Marketing research.
Lansdowne, Cape Town: Juta.
Corporate news. (n.d.). Wal-Mart promotes ‘Made in America’
push to buy U.S.-made goods. Retrieved October 28, 2013, from
http://www.sgvtribune.com/business/20130925/wal-mart-
promotes-made-in-america-push-to-buy-us-made-goods
Kavilanz, P. (2011, May 12). Is Wal-Mart returning to its "Buy
American" roots?. CNNMoney. Retrieved October 28, 2013,
from http://money.cnn.com/2011/05/12/news/companie
Walmart 'Made in America' Drive Follows Suppliers' Lead.
(n.d.). VOA. Retrieved October 28, 2013, from
http://www.voanews.com/content/reu-walmart-made-in-america-
drive-follows-suppliers-lead/1756727.html
Walmart puts focus on American products. (n.d.). - Opinion.
Retrieved October 28, 2013, from
http://www.chaindrugreview.com/inside-this-issue/opinion/09-
09-2013/walmart-puts-focus-on-american-products