Investing in employee education can really pay off. Debuting findings from several recent studies – including a survey of more than 4,000 tuition assistance participants – this webinar will show how education programs positively impact employee engagement, retention, and career advancement. The presenters will then share real-world examples of maximizing that impact, and tips for applying those practices in your organization. Attendees will come away with an understanding of: The latest findings on the value of employee education programs. What separates an adequate tuition program from an exceptional one. Practical ways to get better results from your education investments.

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Brave'a
Hassell
Associate
Editor
Workforce
magazine
New
Research:
Employee
Educa6on
Improves
Talent
Outcomes

8. March 30, 2016

9. Speakers
Lucy English
Managing Director of Institutional Research
§ 20+ years researching the efficacy of
corporate programs
Alan Robins
Director of Client Services
§ 20+ years helping large employers improve
HR processes
© 2016 Bright Horizons Family Solutions, LLC

10. § How does your organization support
external employee education?
□ Passive – offering programs for
those who are interested
□ Active – encouraging participation
□ Very active – education is
encouraged and is central to
development plans
Poll #1
© 2016 Bright Horizons Family Solutions, LLC10

11. Our Agenda
© 2016 Bright Horizons Family Solutions, LLC
How Does Education ImpactTalent Metrics?
FieldYour Questions
Review the Data
Share Best Practices
11

12. § Education assistance provider:
– Tuition & scholarship programs
– Student loan repayment programs
§ Strategic approach:
– Policy recommendations that align education programs to talent goals
– 1:1 advising that helps employees get the most from your investments
§ Trusted by large employers:
– 150 enterprise clients
– $500 million in tuition and loan spend managed
EdAssist Overview
© 2016 Bright Horizons Family Solutions, LLC12

13. HOW DOES EDUCATION
IMPACTTALENT METRICS?

14. § Regulatory and Mandated
– Imposed upon the employee
§ Employee-driven
– Initiated by the employee
Types of Employee Education
© 2016 Bright Horizons Family Solutions LLC14

15. Employee-driven education positively
impacts four talent metrics:
Working Hypothesis
1. Recruitment 3. Development
2. Engagement 4. Retention
© 2016 Bright Horizons Family Solutions LLC15

16. § Two national, cross industry studies
– 2015 Tuition Program survey
• 4,400 responses; 30+ organizations
– 2015 Dream Company survey
• 4,000+ responses
§ Company-specific program analysis
§ Other independent industry research
Primary Data Sources
16 © 2016 Bright Horizons Family Solutions LLC

17. § What is your top talent goal for
education programs?
□ Recruitment
□ Engagement
□ Development
□ Retention
Poll #2
17 © 2016 Bright Horizons Family Solutions, LLC

18. The Positive Impacts of Employee Education
1.RECRUIT

19. Say access to a tuition
program was important
in their decision to join
the organization.
A Decision Factor
79%
19 © 2016 Bright Horizons Family Solutions LLC
Source:Tuition Program survey, 2015

20. Rate tuition assistance
as one of the best
benefits offered
A HighlyValued Program
65%
20 © 2016 Bright Horizons Family Solutions LLC
Source:Tuition Program survey, 2015

21. Matches the Expectations of
Younger Employees
21 © 2016 Bright Horizons Family Solutions LLC
Would pick a job with strong development
potential over one with regular pay raises60%
Have already taken classes while working
54%
62% Always want to be learning new skills
Source: EdAssist Millennials Study, 2015

22. § Promote your program
Best Practices
© 2015 Bright Horizons Family Solutions LLC22

23. § Promote your program
Best Practices
© 2016 Bright Horizons Family Solutions LLC23

24. § Put the spotlight on your existing
education programs
§ Understand your target market
§ Diversify learning options
Best Practices: Recruitment
© 2016 Bright Horizons Family Solutions LLC24

25. The Positive Impacts of Employee Education
2. ENGAGE

26. 0% 10% 20% 30% 40% 50% 60% 70% 80%
My job inspires me
I will be able to achieve my long-term
career goals at my organization
I feel ready to move to the next level in
my job
My organization provides me with
opportunities to learn and grow
Has Used Or Is Using Hasn’t Used Tuition Program
Consistently Higher Scores
© 2016 Bright Horizons Family Solutions LLC26
Source: Dream Company survey, 2015

27. § Messages from senior executives marking
completion of educational programs
§ Formal ceremony celebrating employees
§ Record education attainment in
talent profile
§ Ground external learning in daily work
Best Practices: Engagement
© 2015 Bright Horizons Family Solutions LLC27

28. The Positive Impacts of Employee Education
3. DEVELOP

29. Participant Feedback
29 © 2016 Bright Horizons Family Solutions LLC
Say the program made them more
effective at work83%
Say an advisor helped them better
align coursework with career goals48%
64%
Have benefited professionally within
the first 12 months of graduation
Source:Tuition Program survey, 2015

30. Positive Impact on Potential
© 2016 Bright Horizons Family Solutions LLC30
Source: Bright Horizons 9-block analysis
26%
33%
19%
42%
25%
11%
Bottom Ratings (6-9)
Top Ratings (1-4)
High Potentials (1-2)
All employees Used tuition assistance
§ In a review of 9-block ratings companywide, tuition
participants were 50% more likely to be considered HiPo’s

31. Positive Impact on Performance
© 2016 Bright Horizons Family Solutions LLC31
10%
68%
12%
7%
71%
14%
5%
75%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Developing Performing Leading
Performance Ratings
All Employees Tuition Participants Tuition Graduates
Source:VerizonWireless tuition assistance program analysis

32. More Likely to Advance
© 2015 Bright Horizons Family Solutions LLC32
13%
26%
33%
0%
5%
10%
15%
20%
25%
30%
35%
Internal Moves
All Employees Tuition Participants Tuition Graduates
Source:VerizonWireless tuition assistance program analysis

33. Best Practices: Development
© 2016 Bright Horizons Family Solutions LLC33
Before education
• Include educational programs in performance reviews and
development plans
• Provide advising support to help employees choose education
options aligned with career objectives
• Enable employees to choose non-degree programs also
After education
• Ensure talent database/HRIS is automatically updated
• Encourage leaders/talent groups to search out skills
throughout the organization, not just in their
own team

34. The Positive Impacts of Employee Education
4. RETAIN

35. Employee Perceptions
81%
Say they are more likely to stay at
their organization
77%
Have an improved opinion of
their employer
35 © 2016 Bright Horizons Family Solutions LLC
Source:Tuition Program survey, 2015

36. Employer Outcomes
© 2016 Bright Horizons Family Solutions LLC36
19%
8%
0%
5%
10%
15%
20%
Termination Rates
All Employees Tuition Participants
Source:VerizonWireless tuition assistance program analysis

37. Stanford Study
© 2016 Bright Horizons Family Solutions LLC37
Using case study and cross-section analyses… this paper finds
that positive spending on tuition reimbursement has a large negative
effect on employee turnover…
http://www-siepr.stanford.edu/RePEc/sip/06-025.pdf
Discussion Paper No. 06-25

38. Education Has Broad Appeal
© 2016 Bright Horizons Family Solutions LLC38
Ages of Tuition
Program
Participants
12%
12%
15%
16%
19%
26%
0% 5% 10% 15% 20% 25% 30%
51 or older
46-50 years
41-45 years
36-40 years
31-35 years
30 or younger
Source:Tuition Program survey, 2015

39. § Provide options for all career stages
§ Use tuition program as a source of talent
§ Set up policies that encourage retention
§ Offer student loan support
Best Practices: Retention
© 2016 Bright Horizons Family Solutions LLC39

40. CLOSINGTHOUGHTS

41. Education’sVirtuous Cycle
© 2016 Bright Horizons Family Solutions, LLC
With the right
approach, education
can continually renew
an employee’s
commitment to
your business
Employer
promotes
value of
education
Employee
initiates
learning
Employee
completes
learning, gets
recognition
Employee
elevates
performance
RECRUIT
ENGAGE
DEVELOP
RETAIN

42. Takeaways
© 2016 Bright Horizons Family Solutions, LLC
Employer
promotes
value of
education
Employee
initiates
learning
Employee
completes
learning, gets
recognition
Employee
elevates
performance
RECRUIT
ENGAGE
DEVELOP
RETAIN
What You Can Do:
Encourage employee-
driven education
Support diverse programs
Manage them centrally
Link education attainment
with talent mgmt systems
Measure results and
celebrate successes

43. THANKYOU.
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