1. Carolyn Carpeneti, Founder & CEO

2. for Academics
I’m applying for
college, but I can’t
find my backpack!
25% don’t make it past their
Freshman year of College.
We’re on a mission to change that.
It starts in High School.

3. CONFIDENTIAL
Carolyn Carpeneti
Founder & CEO
Advisor & Recruiter to PE-backed start-
ups, Founder CA’s largest women’s conf.
Jack O’Connell
Former CA State Superintendent of
Public Instruction, UC Board of Regents
Team Investors and Advisors
Kate Purmal
Co-Founder & COO
Former SVP SanDisk, CEO U3,
founding team Palm Inc.
Chandra Ambadipudi
Acting VPE
Former VPE, Apollo Education (F100)
Diane Provo, M.S. Ed
Provo & Associates
Expert on education and learning
Rob Wrubel
Former Chief Innovation Officer, Apollo
Education, Former CEO Ask Jeeves
`
Dr. Satish Menon
CTO Shutterfly, Former CTO Apollo
Education, VP Consumer Yahoo
TEAM
Stewart Alsop
Partner, Alsop Louie Partners
Venture Capitalist

4. In High School
• Shows up as procrastination, overwhelm
• Trouble juggling academics, sports, social
life and work
• Added pressure of college test prep,
college applications, essays, etc.
In College
• External support of family and home
disappears
• Large blocks of unstructured time
• Less academic structure – large, long-term
assignments, fewer tests and exams
THE PROBLEM
Executive Function does not fully develop until between 18-26

5. CONFIDENTIAL
Constraint-driven backward scheduling system
• Personalized based on
learning style,
extracurricular, study and
social preferences
• Notifications to students
and parents or coaches
• Mobile swipe ensures
nothing falls through the
cracks
PHASE 1: COACHING PLATFORM
(Currently in Beta)

6. CONFIDENTIAL
COPILOT BETA RESULTS
52%39%
9%
91% Reported Being More Prepared
Significantly Better
Better
Neutral
54%32%
14%
88% Reported Better On-time
Completion
Significantly Better
Better
Neutral
Yes
91%
No
5%
Not Sure
4%
91% would use CoPilot again
Active
59%
Moderate
12%
Low or No Use
29%
CoPilot Beta Test Usage

7. CONFIDENTIAL
COPILOT BETA RESULTS
35%
52%
13%
87% Reported Improved Grades
Significantly Better
Better
Neutral
30%
61%
9%
91% Reported Improved
Qulaity of Work
Significantly Better
Better
Neutral
22%
35%
35%
8%
57% Reported Less School-related
Stress
Significantly Less Stress
Less Stress
Neutral
Worse
17%
61%
22%
78% Reported More Time Studying
Significantly more
More
Neutral

8. PHASE 2: STANDALONE PRODUCT
(Fall 2016)
• Goals, points, competition
• Virtual study groups, social
• Incentives (offers) from parents,
partners and coaches
CONFIDENTIAL
Killer Mobile UX with Social, Gamification and Marketplace

9. CONFIDENTIAL
PHASE 3: DATA & INSIGHTS
• Predictive analytics flag at-risk
students before mid-term exams
• Clustering and segmentation for
personalized recommendations
• Collaborative filtering matches
matching peers, coaches, tutors
Early warning and recommendations
through student behavior data signals

10. CONFIDENTIAL
2014 MAY • Inception of CoPilot Systems Inc.
SEP • $500k+ family/friends raise
JAN • Installed College Coaching Platform at 5 beta sites
AUG • Beta test High School
JAN • Continue beta testing High School
APR • Book launch & national media tour
AUG • Launch Standalone Product: High School & College
FALL • Community College Product
TIMELINE
201520162017

11. CONFIDENTIAL
PRICING MODEL
• $99.95 / year incl. dashboard for parent, coach
• $29.95 / year standalone (no coach dashboard)
• $1,500 - $2,500 private coaching / semester, $175/hour
High Schools and Colleges
• $25-80 /student / year
• Administrative dashboard,
reporting, early alerts
Private Coaches and Tutors
• $150 / semester per student
• Multi-student dashboard, reporting
and alerts
Consumer Product for
High School and College Students

12. CONFIDENTIAL
THE NUMBERS
Revenue 2015 2016 2017 2018
Students
CoPilot w/Parent or Coach (80%) $99 0 17,000 42,500 170,000
CoPilot Standalone (20%) $29 0 3,000 7,500 30,000
Premium Coaching $3,000 50 200 200 200
Individual Coaches $300 100 250 1,000 1,500
Institutions $39 3,000 9,000 15,000
Revenue 0 90,000 2,443,000 5,024,500 18,760,000
Expenses
1.4 2.0
Staffing 0 166,254 1,150,029 1,610,041 3,220,081
Research & Development 233,741 230,130 657,680 920,752 1,841,504
General & Administrative 23,963 54,350 173,100 242,340 484,680
Sales & Marketing 24,586 141,500 760,000 1,000,000 2,000,000
Total Expenses 282,290 592,234 2,740,809 3,773,133 7,546,265
Net Income -282,290 -502,234 -297,809 1,251,367 11,213,735
Ave Monthly Burn $40,327 $49,353 $228,401 $314,428 $628,855
Number of Employees 3 10
R&D Employees 1 5
# Outsourced Engineers (Est) 6 7
# Contract Coaches 6 0
Cashflow Break-Even 2017

13. CONFIDENTIAL
OPPORTUNITY SUMMARY
Experienced Team of Seasoned Executives
Huge Revenue Opportunity
$19 mm recurring revenue by 2018
• 14.7 mm high school + 17.7 mm
college students
• 11,000 college test prep centers in US
• $4.5B college readiness market
• We expect 80% YOY customer
retention over 4+ years
Proven Technology Platform
• Successful Beta completed
• 90% feature complete back-end
• Future investment in mobile, UX,
social, gamification, marketplace

14. Addendum

15. TECHNOLOGY:
Decision Support System for academic success

16. CONFIDENTIAL
ACADEMIC COACHING
BOOSTS GRADUATION RATE
But academic coaching is costly, labor intensive, and doesn’t scale effectively.
2011 Stanford study results
Coached vs Non-coached