1. Check out our snapchat filter while you wait!
(Don’t forget to enable your location)
2. Presentation
Outline
1. Intern Introductions
2. Service Day
3. Recruitment Engagement
a. Recruiter-Alumni Partnership
b. Insure Your Success
c. Snapchat Utilization
d. Sponsorship Program
4. Onboarding Engagement
a. Recruitment Timeline
b. Weekly Follow-ups
c. Meet Your Mentors
d. Training Surveys
5. Student Loan
Reimbursement
6. Outcomes
16. Recruitment
● 51% Less Turnover
● 27% Less Absenteeism
● 18% Higher Productivity
● 12% Higher Profit
● 157 Auto New Hires this year
● 9.2% eNPS increase
17. Marketing on CampusThe most effective recruitment techniques include; Relationships
with Faculty, Career Fairs, and Supporting Student Organizations
(National Association of Colleges and Employers)
● INSURE YOUR SUCCESS
● Utilizing Snapchat for
advertising
● Recruiter-Alumni Partnership
● Corporate Sponsorship
20. Recruiter-Alumni
Partnership
● Highly encouraged
● New hires visit Alma Mater
● Minimum of one career fair
within first year of
employment
● Offer per diem
● Additional voluntary presence
upon request
21. Corporate
Sponsorship
● Start with local schools, expand
to other centers
● Spending time with student
organizations in return for
marketing and putting Farmers’
name on organization-led events
● Host professional development
events
● Volunteer at events hosted by
Farmers in conjunction with
school organizations
22. Creighton University: Heider Business Senate
Contact Info:
Alexander VanAckeren - President
Mobile: (402) 314-7235
Email: alexanderaanackeren@Creighton.edu
Delta Mu Delta: National Honor Society in
Business
Contact Info:
Martha Harris - Faculty Advisor at Baker University
Office: (785) 594-8338
Email: martha.harris@bakerU.edu
Joni Atkin - Faculty Advisor at Northwest Missouri State
Email: jadkins@nwmissouri.edu
Rockhurst University: Delta Sigma Pi Business
Fraternity
Contact Info:
Turner White - Faculty Advisor
Cell: (816) 695-0967
Office: (816) 501-4761
Email: turner.white@rockhurst.edu
Kansas State University: Professional
Advantage
Contact Info:
Email: proadvantage@ksu.edu
Business Phone: (785) 532-3982
Kevin Hurt - Student President of Professional Advantage
Office: (913) 904-2991
Email: khurt37@ksu.edu
● Mid America Nazarene
● Northwest Missouri State
● William Jewell College
● Park
● Baker
23. Onboarding
Engagement
“Once you have identified the right employees to hire,
the next step is to make sure that you have an
effective onboarding system in place. Onboarding will
have a direct result on how well the new employee fits
in with the employee engagement initiatives.” (AgileHR)
Onboarding is the process of
integrating new hires into a
company. It begins after the offer
letter is signed and continues to
the end of training.
24. Recruitment Timeline
“Engaged candidates appreciate knowing where
they stand in the extended recruitment cycle.”
(iCIMS)
Strengths:
● Easy to apply on farmers.com
● Phone and in-person interview
style
● First morning introductions
● Welcome portfolio/ welcome
packet
Opportunities:
● Make it as consistent as possible -
timeline was different for
everyone
25. Revised Recruitment Timeline
Submit
Application
48 hours
Call
Email
Assessments
Complete the
Assessments
1 business
day
Schedule
Phone Interview
7 business
days Conduct
Phone
Interview
Schedule
In-Person
Interview
7
business
days
Conduct
In-Person
Interview
3 weeks
Job offer or
rejection
phone call
7
business
days
same
day
Send
Offer
Letter
Send
Welcome
Packet
Once
signed
Start
Weekly
Follow-Ups
26. Weekly Follow-ups“An on-going dialogue also keeps an organization’s
employment brand fresh in a candidate’s mind. It is
important to remember that qualified candidates are
always being pursued by other recruiters and this on-going
communication helps your organization remain at the top
of their list of prospective employers” (iCIMS)
● “Day in the life” videos (A Day in the
Life - Office Claims Representative)
○ Intern Video
○ New Hire Video
● Get to know the Site Executives
● Farmers Weekly
● Meet Your Mentor
36. Meet Your Mentors“Millennials care about having a great manager and being
part of a company with a great management culture”
(Millennial Job-Hoppers)
WHO: Newly hired Farmers employees, mentors,
and the Leadership Team
WHAT: Social event to introduce employees to
their mentors and colleagues before training
begins
WHERE: HP2 training room
WHEN: Friday before the first day of training
● RSVP with mentor
● Not mandatory, but highly encouraged
● Hand out company swag
“Ultimate responsibility for driving
employee
engagement lies with managers” (Honeymoon)
37. Training
“Decline in engagement occurs between
1 and 3 years, at which point many
people look for opportunities elsewhere”
(Honeymoon)
● Team introductions on the first
monday of training
● New Hire Survey
○ 30 days, 60 days, 90 days, 6
months, 9 months and 1 year to
consistently track new hire
engagement
○ Differs from eNPS which is
quarterly
○ Who would review these? -
department heads
38. New Hire Survey
1. On a scale from 1 – 5, how engaged do you feel with Farmers?
1. Not engaged 2. Somewhat engaged 3. Neutral 4. Mostly engaged 5. Fully engaged
2. On a scale from 1 – 5, how engaged do you feel with your supervisor?
1. Not engaged 2. Somewhat engaged 3. Neutral 4. Mostly engaged 5. Fully engaged
3. On a scale from 1 – 5, how engaged do you feel with your team?
1. Not engaged 2. Somewhat engaged 3. Neutral 4. Mostly engaged 5. Fully engaged
4. On a scale from 1 – 5, how interested are you in opportunities for growth within the company?
1. Not interested 2. Somewhat interested 3. Neutral 4. Mostly interested 5. Fully interested
5. Please leave comments on how we can improve your employment experience with Farmers.
Comments:
39. Student Loan
Reimbursement
“49% surveyed prefer debt repayment to other
perks, such as 401(k) contributions, free food,
gym memberships, and health insurance”
“85% would accept a job offer with loan
payment included” (Fast Company)
The average Class of 2016 graduate has
$37,172 in student loan debt
The average bachelor's degree holder takes 21
years to pay off his or her loans (Student Loan
Hero)
● Either match student loan
payments and/or 401(k), up to a
total of 6% annual salary
● Ex. 3% debt; 3% 401(k)
● “Honeymoon” phase declines
between 1 and 3 years
● Limit 5 years, or until debt is
paid off
40. Outcomes ● Increase visibility on campus to make
first contact and begin engagement
● Continue engagement throughout the
onboarding process by implementing
a continuous communication schedule
● Track engagement trends throughout
onboarding
● Introduce student loan
reimbursement
● Improving engagement = getting past
the “Honeymoon” phase = increasing
employee retention
● 51% Less Turnover
● 27% Less Absenteeism
● 18% Higher Productivity
● 12% Higher Profit
● 77% of college students use snapchat
● 3% of companies offer student loan
reimbursement
● Onboarding costs 1.5x starting salary;
around $70,000 per employee
41. Works Cited
2010 Recruiting Benchmarks Survey. Research Brief. N.p.: n.p., n.d.Naceweb.org. National Association of Colleges and Employers, Jan. 2013. Web. 20 July 2016.
"3 Key Essentials for Engaging and Retaining Top Talent - Whitepaper | ICIMS." 3 Key Essentials for Engaging and Retaining Top Talent - Whitepaper | ICIMS. ICIMS, n.d. Web. 25 July
2016.
"About Harvesters." Http://harvesters.org/Learn/About. Harvesters, n.d. Web. 25 July 2016.
"About Reach out and Read Kansas City." Welcome to the Index Page. Reach Out and Read, n.d. Web. 25 July 2016.
Berman, Jillian. "More Companies Help Employees Pay Off Student Loans." WSJ. N.p., 27 Mar. 2016. Web. 25 July 2016.
Bidwell, Allie. "Student Loan Expectations." US News. U.S.News & World Report, n.d. Web. 26 July 2016.
Dishman, Lydia. "Is Offering Student Loan Repayment The New 401(k)?" Fast Company. N.p., 17 Dec. 2015. Web. 25 July 2016.
"Millennial Job-Hoppers: What They Seek." Gallup.com. Gallup, n.d. Web. 25 July 2016.
"U.S. Student Loan Debt Statistics for 2016 | Student Loan Hero." Student Loan Hero U.S. Student Debt. Student Loan Hero, n.d. Web. 26 July 2016.
Winquist, Joanne. "Holding Onto That Honeymoon Feeling." NZ Business + Management 29.7 (2015): M16. MasterFILE Premier. Web. 25 July 2016.
"Why Employee Engagement Starts with Your Recruiting Methods." Agile Product Solutions. 24 July 2015. Web. 25 July 2016.
Zervan, Carlie. "How Snapchat Is Being Used for Recruitment." 15 Feb. 2016. Web. 25 July 2016.
Coy, Bizzy. "How to Use Snapchat in Recruiting." Mediabistro. N.p., 26 June 2016. Web. 26 July 2016.
Talbot, Kate. "5 Ways to Use Snapchat for Business : Social Media Examiner." SocialMediaExaminer. N.p., 28 July 2015. Web. 26 July 2016.
