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Disrupting Your Approach to Talent Acquisition

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In this session we will explore the new approach to customer experience in recruiting, which is all about developing relationships and maintaining the conversation about the living brand that is your organization. Personalizing the experience before you even have an opportunity is more important than ever, this approach to talent management is a strategy that helps you create a pool for your company, complements your corporate culture, and aligns with business objectives. We will also review innovative and dynamic strategies for onboarding, retaining and engaging staff.

During this Spotlight Webinar, attendees will hear:

The role customer experience plays in talent development.
How to develop your organization’s living brand.
Employee engagement powerhouse tips.

Published in: Recruiting & HR
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Disrupting Your Approach to Talent Acquisition

  1. 1. #WFwebinar Sponsored by The presentation will begin at the top of the hour. A dial in number will not be provided. Listen to today’s webinar using your computer’s speakers or headphones. Welcome to the webinar!
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  5. 5. #WFwebinar Sponsored by Cathleen  Graham       Execu0ve  Vice  President,  People  Engagement   Ruder  Finn   Disrup6ng  Your  Approach  to  Talent   Acquisi6on  
  6. 6. “Disrupting your Approach to Talent Management” By Cat Graham EVP People and Engagement
  7. 7. 7 What we will cover • Customer experience in talent development • Developing your living brand • Employee engagement powerhouse tips • Q&A
  8. 8. 8 Polling Question What role do you play in your organization? • Talent Leader/Recruiting Manager • Human Resources Director • Hiring Manager
  9. 9. 9 Rule number 1 In the war for talent, you have to differentiate in a meaningful way
  10. 10. 10 How customer experience applies to Talent Management •  Customer experience attracts and retains •  Customer experience changes mindset into a customer centric one •  Recruiting and relationship to the brand •  Bad ‘customers’ share their experiences
  11. 11. 11 Identify the gaps in your current recruitment process •  Rec to hire time •  Internal referral stream •  Frequency of contact with candidate •  Number of qualified candidates per role •  Feedback time •  Employee engagement in recruiting
  12. 12. 12 Rule number 2 Go mobile-make use of real time technology in information sharing and gathering
  13. 13. 13 Its take a village, people! •  Personalize the approach to recruits and employees to improve the customer experience •  Get to know them and be where they are •  Provide candidate and employee friendly tools like mobile app HRIS platforms and text messaging •  Check in on a regular basis turning the candidate into an ambassador of the company’s brand
  14. 14. 14 Developing your living network •  Keep it professional and active •  Share valuable thought leadership •  Share opportunities in your status updates •  Make it personal •  Share relevant news about your organization
  15. 15. 15 When you know you know •  Move quickly •  48 hours to response •  Send complete offer in one our-make it interactive •  Have manager and peers reach out •  Close out other candidates
  16. 16. 16 The living brand Why when someone sneezes do we offer a Kleenex…. ….that is branding The same thing draws candidates to employers and helps retain employees at their company There are many paid service tools out there to help you in this endeavor, but you need to take an active hand in developing your company’s living brand to really disrupt your talent game
  17. 17. 17 The Employer Brand •  Significantly impacts the ability to recruit and retain top talent •  Increases employee engagement > reduces employee turnover •  Defines your “Employer Value Proposition” •  TIP-Be consistent with your brand, thread it into your comms internally and externally
  18. 18. 18 Rule number 3 Make greater use of technology in bringing your business and culture to life
  19. 19. 19 Start with social •  Do your social feeds reflect the following: •  Culture? •  Values? •  Type of work you do? •  Do you share updates about new hires, wins, awards your company has won? •  Are your social feeds regularly updated? Are the relevant? Do your own employees follow them? •  Do you have creative and fun engagement tools?
  20. 20. 20 Social ambassadors •  Create social committee •  Social channels should reflect your culture •  Innovate to draw people to the brand •  Encourage ambassadors to update channels
  21. 21. 21 Winner winner… •  HR teams need to collaborate with comms teams •  Goal-candidates will know your brand before first contact •  Consider Kleenex •  Live where your candidates are •  Effective branding and effective recruiting rely on effective communication
  22. 22. 22 Your employees first •  The most underutilized asset in employer branding is your employees themselves •  Ask employees to share on social their employee experience •  Share photos engagement activities
  23. 23. 23 Rule number 4 Top down structures are being replaced by dynamic collaborative interactive structures that encourage interactivity between your team and your talent
  24. 24. 24 Three types of employees
  25. 25. 25 Engaged employees build strong brands •  Be transparent •  Permit the personal •  Communicate, then communicate again •  Team play and peer to peer recognition play vital roles
  26. 26. 26 Survey says…
  27. 27. 27 Rule number 5 Empower, engage, repeat
  28. 28. 28 Little things can make a big difference BE ACCESSIBLE: BE PROACTIVE: BE HONESTSOLICIT FEEDBACK: walking the halls is more important than town halls shape the story before it shapes itself open your ears and your mind and harness the power of “I don’t know” Things you know Things you don’t know Things you know you don’t know
  29. 29. 29 Simple ways to engage •  Encourage organic activities •  Go mobile •  Get creative •  Get a sofa •  Empower
  30. 30. 30
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  32. 32. #WFwebinar Sponsored by         Register for the next Webinar! Adapt HR Practices to the Digital Age September 28, 2016 Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for all upcoming Workforce Webinars at events.workforce.com/webinars OR click the icon on the widget bar!

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