TDI Insurer Innovation Award - ivefest-appdeck_allianz-passion_pass

1. © Allianz
Allianz Deutschland AG
Market Management
Team Innovation

2. © Allianz
Allianz
PassionPass -We
care for your
passion!
2
Travel Health
Insurance
Rescue
and
Recovery
Equipment
and Luggage
Cover
Assistance
Trip
Cancellation/
Interruption
Re-
patriation
PassionPass is an innovative sliced insurance offer with the aim of
covering your back towards while following your passion.

3. © Allianz
Truly digital
customer journey –
insured within
2 minutes
Flexible, immediate,
daily coverage!
3
www.passionpass.de

4. © Allianz
Promising
insights
from first pilot
with passion
„SNOW“
4
The insights gained from our first pilot „SNOW“ imply that a sliced insurance
concept created around passions meets customer needs.
PassionPass SNOW
1000
Passion
Days in first
6 weeks
Majority of
bookings
few days in
advance
75 % of
customers
under 40
Flexibility as
important
success
factor
Meets real
need: 2/3 of clients
not yet covered by
Allianz

5. © Allianz
You love biking or
being active in the
mountains or on
the water?
Rollout of further
passions this
summer…
5
Rollout of further summer passions to confirm
transferability and scalability of concept.
PassionPass
BIKE
PassionPass
MOUNTAIN
PassionPass
WATER
Go live
May 10, 2019
Go live
May 20, 2019
Go live
June 2019

6. © Allianz 6
By thinking out of the box and out of traditional insurance clusters we
created a new offer for our customers and covered a real need.
A strong team
and agile, lean
methods
are key to
success.