1. 1An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2012 HID Global Corporation. All rights reserved.
Mobile in Retail
Neil Garner, Founder & CEO, Proxama
12.03.14
Couponing & Loyalty
Paul Crutchley, Engagement Director, GSMA
Phil Hoyer, Director Strategic Innovation, HID

2. 2An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2012 HID Global Corporation. All rights reserved.
Commerce Journey: Consumer Conversation

3. 3An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2012 HID Global Corporation. All rights reserved.
The compelling event
Between 2012 and 2017 the installed base of NFC-
enabled handsets will increase at a compound annual
growth rate of 65% to reach 2.1bn units, according to
new research from Berg Insight. "The penetration rate
for NFC across all handset segments will similarly
increase to approximately 32% by 2017."
2.1bn NFC
readers – in
the hand of
people

4. 4An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2012 HID Global Corporation. All rights reserved.
Where is the value in adding trust to tags:
• Each interaction is unique and
generates a verifiable ‘ticket’
• No possibility to spoof or share
Trusted
Transaction
• Prove the authenticity of an object
using cryptographyAuthenticity
• Knowing that the person or device
is interacting with the object and
not just sharing the URL
Proof of
Presence

5. 5An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2012 HID Global Corporation. All rights reserved.
How Does It Work?
HID
Trusted Tag
HID Cloud
Authentication
Services
http://…ABCD
TapPoint®
Tag
Validation
Tap
http://…7635Tap
http://…7635Refresh
HID Trusted Tags contain secure embedded URL
http://…B423Tap

6. 6An ASSA ABLOY Group brand
PROPRIETARY INFORMATION.
© 2012 HID Global Corporation. All rights reserved.
 Unique combination
 Frictionless – no app – web based
 Trusted and unique interactions
Secure web-based loyalty and reward schemes
TapPoint® Trusted Tag™