VanFUNDING 2018 - Anatomy of a successful crowdfunding deal
Wired concept ppt-restaurant-saadia
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2. About Wired Concept
• Wired is an Internet Group in the UAE, founded in 2011
• “Hit The Deals” being their first project (www.hitthedeals.com) launched in December
2011 within the UAE
• New Projects:
• Furry Friends – www.furryfriends.ae – Pet Products, Food & Accessories website –
Launched in December 2014
• Rango Cards – www.rangocards.com – Website for Customized Greeting Cards,
Bouquets & Gifts for Occasions – Launching March 2015
• Tiyaara – www.tiyaara.com – Destinations & Getaway website – Launching 3rd Qtr. 2015
• UAE Million – www.uaemillion.com – Creating History – Launching 2nd-3rd Qtr. 2015
4. Hit The Deals
• Offers daily discount deals from recognized brands, luxury products, hotels & resorts,
high-end restaurants & spas, leisure & entertainment at various malls & locations
• Today, “Hit The Deals” is the 3rd largest Daily Deals Website in the region
• Acquisition of 850k+ subscribed & registered users for daily deals communication
• One of the largest Social Marketing Network in the UAE
• Finalist for the SME Awards in 2014
5. Site Analytics
• Page Views (Monthly Basis): 3,600,000
• Unique Visitors (Monthly Basis): 396,000
• Average Time Spent on the Site: 4 minutes
• Unique Clicks (Daily Basis): 90,000
• Total Clicks (Daily Basis): 120,000
6. Hit The Deals Customers
• 53% Female, 47% Male
• 54% of User are between 25-34, 21% between 35-44 and 15% are between 18-24
• 43% Asian, 32% Middle Eastern, 17% European, 5% Local, 3% Others
• High share of university graduates and post graduates
• Single/ couples/ family households with high disposable income
• Working professionals
7. • Hit The Deal‘s visitors are young urban professionals with a high disposable income,
looking to discover their city and try out new places
• Focus groups have shown that our customers are looking for a treat or an experience –
personal rewards for their hard work
Focus Groups
Asian Middle Eastern European Local Other
8. Why work with Hit The Deals
• No upfront fees – free advertising
• Generate business from new customers – incremental revenue, increase market share
• Increase brand name recognition
• Email marketing – with 100% reach – all our customers opt to sign up for our newsletters
in order to get travel deals
• CPC calculation – how many times your ad was viewed, recommended and bought
• Customer demographics
9. Merchant Tie-ups
• A few of our successful partnerships include Millennium Hotels, Mercure Grand Jebel
Hafeet Hotel, Emirates Grand Hotel, Ramada Downtown, Carlton Hotel, Emirates Park
Resort, Danat Al Ain, Marjan Island Resort & Spa, Iceland Waterpark, Wonderland Theme
Park, Fitness First UAE, Emirates Kartzone, Franck Provost Paris, Dreamland Aqua Park,
Subway, Doner & Gyros, South St. Burgers, Bagel & More, Piece of Cake, Mirchi, Pizza
Naples, Central Perk, Kitsch’s Cupcakes, Yahoo Tours & many more.
10. Promotion Channels
• Hit The Deals Regular Newsletter – Dubai
• Sent on a daily basis to 850,000+ subscribers
• 80% of traffic to www.hitthedeals.com is directly from the newsletter
• Deals are featured along with other deals for a period of up to 30 days
11. Promotion Channels
• Hit The Deals Getaways Newsletter – Travel
• Sent on a weekly basis to 850,000+ subscribers
• 80% of traffic to www.hitthedeals.com is directly from the newsletter
• Deals are featured exclusively for 30 days
12. Promotion Channels
• Hit The Deals Products Newsletter – Premium
• Sent on a daily basis to 850,000+ subscribers
• 80% of traffic to www.hitthedeals.com is directly from the newsletter
• Deals are featured with other products
13. Social Media
• Apart from e-newsletters, Hit The Deals extensively uses major Social Media Platforms to
promote its Clientele
• Facebook
• Twitter
• Instagram
• BBM Channel
• Online Blog
38. Contact Us
For more info on how to get featured by our website, please contact:
Saadia Amin
Account Manager
Hit The Deals
Email: saadia@hitthedeals.com
Phone: +971 50 2509025
Office: +971 4 2663822
