7. 'Semiotics'
•Understanding and analysing
communication through the use of
signs.
• “A sign can be thought of as the smallest unit of
communication within a language system. It can
be a word, a photograph, a sound, an image on a
screen, a musical note, a gesture, an item of
clothing. To be a sign it must have a physical
form, it must refer to something other than itself,
and it must be recognised as doing this by other
users of the sign system.” (Turner 1990: p.17)
• It “is anything that stands for something else in
the production of meaning.” (Hartley, 2011:
p.233)
8. Exercise 1
• Think about the signs you are
displaying right now...
• Write a list!
• Share your list with the other
people in your group.
9. Exercise 2
• Think about the signs displayed
by the following people....
• What are they communicating?
• What meaning do you take away
from each one?
