Module II - Social Media Marketing & PR Workshop

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HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

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Module II - Social Media Marketing & PR Workshop

  1. 1. Module IIEffective Channel Management<br />
  2. 2. Module II - Presented By<br /><ul><li>Anthony Helguera, Earned Media Mgr.E-Marketing Associates</li></li></ul><li>Branding <br />Engagement<br />Outreach<br />Monitoring<br />Table of Contents<br />
  3. 3. BRANDING<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. ENGAGEMENT<br />
  9. 9. Hotel Consumer Media Consumption<br />Hotel Ad Spend<br />6% Online<br />19% TV<br />50% Print<br />8% Radio<br />10% Outdoor<br />41% Online<br />25% TV<br />12% Print<br />13% Radio<br />9% Mobile<br />Gap between Ad Spend and Media Consumption<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. OUTREACH<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. MONITORING<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. Questions?<br />

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