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HiMedia infographic-adexchange-Nov2013-uk

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Key figures of the European RTB ad market

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HiMedia infographic-adexchange-Nov2013-uk

  1. 1. STATE OF THE REAL-TIME BIDDING MARKET IN WESTERN EUROPE 49% growth in 2014 Total RTB-based Display ad spending in Western Europe (in millions of $) 4.5x 2013 2017 46.4 239.1 381 2010 2011 2012 2013 +49% 2014 736.9 1,098.9 1,549.9 2015 2,307.5 2016 3,286.3 2017 Total RTB-based Display ad spending by country, in 2014 : % change % share France +32% 14% 29% France Other Germany +40% 20% 37% Germany United Kingdom United Kingdom +45% RTB will account for 23% of Display ad buying in Western Europe in 2017 (vs 5% in 2013) +15 points in 4 years RTB market share of total Display ad spending 29.3% 27.5% 16.9% 13.5% 26.6% 14.8% 12.1% 2011 2012 2013 2014 2015 2016 2017 13.5% 11.3% 2011 2012 2013 2014 2015 2016 2017 United Kingdom N°1 2011 2012 2013 2014 2015 2016 2017 Germany N°2 France N°3 The UK will maintain its leadership position Most of RTB's growth will be generated in the mobile and video space MOBILE RTB VIDEO RTB TOTAL DISPLAY RTB RTB ad spending annual growth rate in 2014 5x +529% 5x +318% 1.5x +32% Western Europe France Western Europe France Western Europe France MOBILE RTB VIDEO RTB TOTAL DISPLAY RTB RTB ad spending (in millions of $) 427.8 34.1 129.3 150.5 113.5 1.8 11.1 5.1 1.2 2013 2014 2015 2016 2017 France 2013 2014 2015 2016 2017 France 2013 2014 2015 2016 2017 France Total RTB-based Display ad spending share by format, in France, in 2014 4% 8% 88% Mobile Vidéo Other ad formats These figures were aggregated by Adexchange.com, the automated real-time online ad-exchange of Hi-Media Group, www.hi-media.com/regie Source: IDC "Real-Time Bidding in the United States and Worldwide, 2010-2017" October 2013

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