Introduction - Social Media Marketing & PR Workshop

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HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

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Introduction - Social Media Marketing & PR Workshop

  1. 1. Social Media Marketing & PR WorkshopJune 21, 2011 – Holiday Inn LAX<br />
  2. 2. <ul><li>Blaze PRwww.blazepr.com
  3. 3. E-Marketing Associateswww.e-marketingassociates.com</li></ul>Presented By<br />
  4. 4. Breakfast ~ 08:00 – 08:30 AMModule I ~ 08:30 - 09:10 AMDeveloping a cohesive Social Media marketing plan that is inline with your business goals (policies, procedures and crisis management)Module II ~ 09:15 - 09:55 AMEffective Channel Management via Facebook, Twitter & YouTube (channel branding, community engagement, landing tabs and more)Break ~ 10:00 - 10:15 AMModule III ~ 10:15 - 10:55 AMBlogging, Blogger Outreach & Digital PR (benefits, when to blog, blogging applications, where to reach bloggers, relationship building and resources)Module IV ~ 11:00 - 11:45 AMLocation-based Services; Foursquare, Facebook Places, Groupon, LivingSocial and Yelp (when to use, channel selection and more)Lunch & Break ~ 11:45 - 12:45 PMModule V ~ 12:45 - 01:30 PMROI Measurement, cost/benefit analysis (in-house vs. outsource), resources to help you stay up-to-date on latest SM trends, Q&A<br />Workshop Agenda<br />

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