1.
Source : IHS «Video advertising in Europe, The Road to Programmatic Ubiquity», September, 2015
DIGITAL VIDEO ADVERTISING SPENDING :
+20% IN 2015
63.3% 60.1% 54.1%
€ 592M € 360M € 333M € 309M € 130M
European digital video ad market size (in million euros)
Top 5 countries in 2015
BY 2020, 51% OF ALL VIDEO ADVERTISING
REVENUE WILL BE GENERATED
PROGRAMMATICALLY
Europe : Programmatic share (% of digital video ad spending)
THE NETHERLANDS, THE UK AND FRANCE
TAKE THE LEAD
Where more than 50% of all video advertising revenue will be generated programmatically
in 2020
VIDEO IS A KEY DRIVER OF PROGRAMMATIC
AD MARKET GROWTH : X5 BETWEEN 2015 & 2020
Europe : Digital video net advertising revenue by transaction mechanism (in million euros)
Top 3 des pays
2013 1392
2014 1857
2015 2226
2016 2574
2017 2876
2018 3201
2019 3512
2020 3827
+33.4%
+15.6%
+11.7%
+11.3%
+9.7%
+9%
+20%
x2
2020 vs 2015
2020201920182017201620152014
2014 2015 2016 2017 2018 2019 2020
2013
Programmatic
Non-programmatic
88
1304
241 375
13.0% 16.8% 24.3% 30.1% 38.0% 45.3% 51.4%
865 1215 1591 1967
1860
626
+41%
+31%
+24%
+38%+67%
+56%
ON THE RISE ACROSS EUROPE
PROGRAMMATIC ONLINE VIDEO ADVERTISING