Pet business in Africa Sudan vs. Madagascar

1. Pet Business in Africa
Sudan vs. Madagascar
Hyunsung Luna Seo

2. Sudan
 3rd largest country
in Africa
 One-fifth size of U.S
1,882,000 sq km
 Strong Arabic
Background
 Total population of
34,206,710.

3. Economy
 Civil war and social conflict
◦ Negative impact on economy
 Heavily depends on oil industry
 80 percent of income from Agriculture
and oil/natural resources
◦ Livestock business

5. Animal Life
 Only four species found in Desert
◦ Baboons
◦ Antelopes
◦ Barbary Sheep
◦ Nubian Ibex
 Grassland and Forest
◦ Wide range of animals
 Animal and fishery - Livestock

6. Major Issue
 Human Development
◦ Urban area take 60 % of GDP
◦ Poverty rate was estimated at 46.5percent
 High level of poverty and inequality in
income
◦ Financial gab between rural and urban area

7. Madagascar
 Located in the
southwestern area of
Indian ocean on the
coast Africa.
 Known for biodiversity
 4th biggest island in the
world with total 587,041
sq km.
 Less than twice of
Arizona
 Total population of
22,595,517.

8. Economy
 International Monetary Fund crisis in
mid 1990s
 Negative economy impact from Political
crisis in 2009 and results in loss of profit
in tourism more than 50 %
 Lost development aid, U.S. Millennium
Challenge Account compact.
 Recovery stage

10. Animal Life (Biodiversity)
 Known for having a
biodiversity on the
earth
 Have more than
200,000 species of
animal
 Biodiversity remain
as a mystery
 Endemism – ecological
state of being unique
to define geographic
location.

11. Major Issue
 Conservation in Madagascar
 Challenge to maintain nature and
wildlife
◦ Limited economic opportunity
◦ Sustain life with the natural resources
 Need to protect rare animal species

12. Evaluation
Start our pet business
in Madagascar

13. Potential Market
 Biodiversity
◦ Resources
◦ Support rare species with our exotic
animal product
◦ Can be the niche market
 Conservation
◦ Government’s attention on endangered
species
◦ Target customers such as government
and other animal department.

14. Sudan’s Focused Industry
 Highly focused industries on oil and
agriculture/natural resources
◦ 80% income from agriculture and natural
resources
◦ Heavy income from oil industry
◦ Not enough resources to start Pet industry

15. Economic Aspect of Sudan
 Poverty and Civil War in Sudan
◦ Unstable GDP
◦ Inequalities between rural and urban
areas

16. Implementation in
Madagascar
 Focus on supporting rare species
 Partnership with governmental
organization
◦ Gain reputation
◦ Make profit
◦ Conservatism campaign
 Maintain general pet products