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3 Lessons I Learned
From Building a Killer Startup
by Herve Vu Roussel
Linked Senior
Residents of Nursing Homes

Nursing Homes in the US
The Problem
The Solution
2007

2008

2009

2010

2014

3. Sustainable
Growth
2. Pivot
1. MVP

The Journey
Lean, MVP, Pivot
2007

2008

2009

2010

2014

3. Sustainable
Growth
2. Pivot
1. MVP

Part I: MVP
Shared Kiosk

Product Vision
3 Pilot Sites
3 Trips per Pilot Sites
$5 per Trips
+
5 Users per Pilot Sites
$10 iPod per Users

$195
2 Months

Minimum Pr...
Validation
2 Years after MVP
Time spent listening to MP3
Player (per user)
Week 1

Week 2

Week 3

?
Time

Lesson I: Measure Engagement (Do it!)
Time Spent Per User

Week 1

Week 2

Week 3

Time

Metrics Today
Break I
2007

2008

2009

2010

2014

3. Sustainable
Growth
2. Pivot
1. MVP

Part II: Pivot
Turn Around Moment
Simple?
Feature Overload
App Overload
Less is More
Lesson II: Dead Simple
Break II
2007

2008

2009

2010

2014

3. Sustainable
Growth
2. Pivot
1. MVP

Part III: Growth
“an idea, practice, or object that is perceived as new
by an individual or other unit of adoption.”
– Everett Rogers

Inno...
The Right Customer
Ideal Persona
Lesson III: Know your Market
2007

2008

2009

2010

2014

3. Sustainable
Growth
2. Pivot
1. MVP

Linked Senior 2013
Validate user engagement
Hook users with dead simple
Know your users & market
“I felt like I went
back home”
- Concepcion Tecson

“Linked Senior is a
wonderful tool!”
- Beryl Kirkpatrick

“there is al...
Thank You!
Herve Vu Roussel
hroussel@gmail.com
http://linkedin.com/in/hroussel
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3 lessons i learned from building a killer start up

  1. 1. 3 Lessons I Learned From Building a Killer Startup by Herve Vu Roussel
  2. 2. Linked Senior
  3. 3. Residents of Nursing Homes Nursing Homes in the US
  4. 4. The Problem
  5. 5. The Solution
  6. 6. 2007 2008 2009 2010 2014 3. Sustainable Growth 2. Pivot 1. MVP The Journey
  7. 7. Lean, MVP, Pivot
  8. 8. 2007 2008 2009 2010 2014 3. Sustainable Growth 2. Pivot 1. MVP Part I: MVP
  9. 9. Shared Kiosk Product Vision
  10. 10. 3 Pilot Sites 3 Trips per Pilot Sites $5 per Trips + 5 Users per Pilot Sites $10 iPod per Users $195 2 Months Minimum Product
  11. 11. Validation
  12. 12. 2 Years after MVP
  13. 13. Time spent listening to MP3 Player (per user) Week 1 Week 2 Week 3 ? Time Lesson I: Measure Engagement (Do it!)
  14. 14. Time Spent Per User Week 1 Week 2 Week 3 Time Metrics Today
  15. 15. Break I
  16. 16. 2007 2008 2009 2010 2014 3. Sustainable Growth 2. Pivot 1. MVP Part II: Pivot
  17. 17. Turn Around Moment
  18. 18. Simple?
  19. 19. Feature Overload
  20. 20. App Overload
  21. 21. Less is More
  22. 22. Lesson II: Dead Simple
  23. 23. Break II
  24. 24. 2007 2008 2009 2010 2014 3. Sustainable Growth 2. Pivot 1. MVP Part III: Growth
  25. 25. “an idea, practice, or object that is perceived as new by an individual or other unit of adoption.” – Everett Rogers Innovation
  26. 26. The Right Customer
  27. 27. Ideal Persona
  28. 28. Lesson III: Know your Market
  29. 29. 2007 2008 2009 2010 2014 3. Sustainable Growth 2. Pivot 1. MVP Linked Senior 2013
  30. 30. Validate user engagement Hook users with dead simple Know your users & market
  31. 31. “I felt like I went back home” - Concepcion Tecson “Linked Senior is a wonderful tool!” - Beryl Kirkpatrick “there is always something new to explore” - Patricia McDowney “my wonder machine!! THANK YOU!!!!” - Drema Cardona “It is a Programmers Dream to have this” -Molly Hall “I love it. My residents are thrilled.” -Indy Gurley “I don't know what the residents would do without it” -Nicole “I am really in awe of Linked Senior” -Jane Fulton
  32. 32. Thank You! Herve Vu Roussel hroussel@gmail.com http://linkedin.com/in/hroussel

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