1. 3 Lessons I Learned
From Building a Killer Startup
by Herve Vu Roussel

3. Linked Senior

4. Residents of Nursing Homes
Nursing Homes in the US

5. The Problem

6. The Solution

7. 2007
2008
2009
2010
2014
3. Sustainable
Growth
2. Pivot
1. MVP
The Journey

8. Lean, MVP, Pivot

9. 2007
2008
2009
2010
2014
3. Sustainable
Growth
2. Pivot
1. MVP
Part I: MVP

10. Shared Kiosk
Product Vision

11. 3 Pilot Sites
3 Trips per Pilot Sites
$5 per Trips
+
5 Users per Pilot Sites
$10 iPod per Users
$195
2 Months
Minimum Product

12. Validation

13. 2 Years after MVP

14. Time spent listening to MP3
Player (per user)
Week 1
Week 2
Week 3
?
Time
Lesson I: Measure Engagement (Do it!)

15. Time Spent Per User
Week 1
Week 2
Week 3
Time
Metrics Today

16. Break I

17. 2007
2008
2009
2010
2014
3. Sustainable
Growth
2. Pivot
1. MVP
Part II: Pivot

18. Turn Around Moment

19. Simple?

20. Feature Overload

21. App Overload

22. Less is More

23. Lesson II: Dead Simple

24. Break II

25. 2007
2008
2009
2010
2014
3. Sustainable
Growth
2. Pivot
1. MVP
Part III: Growth

26. “an idea, practice, or object that is perceived as new
by an individual or other unit of adoption.”
– Everett Rogers
Innovation

27. The Right Customer

28. Ideal Persona

29. Lesson III: Know your Market

30. 2007
2008
2009
2010
2014
3. Sustainable
Growth
2. Pivot
1. MVP
Linked Senior 2013

31. Validate user engagement
Hook users with dead simple
Know your users & market

32. “I felt like I went
back home”
- Concepcion Tecson
“Linked Senior is a
wonderful tool!”
- Beryl Kirkpatrick
“there is always
something new to
explore”
- Patricia McDowney
“my wonder machine!!
THANK YOU!!!!”
- Drema Cardona
“It is a Programmers
Dream to have this”
-Molly Hall
“I love it. My residents
are thrilled.”
-Indy Gurley
“I don't know what
the residents would
do without it”
-Nicole
“I am really in awe of
Linked Senior”
-Jane Fulton

33. Thank You!
Herve Vu Roussel
hroussel@gmail.com
http://linkedin.com/in/hroussel