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Introduction to user story mapping open camp edition

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Introduction to user story mapping open camp edition

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Revised and expanded talk on User Story Mapping.

User Story Mapping is a simple yet powerful and flexible tool that combines the visualization of software systems and user needs. While not the only tool you need, it is a powerful one to learn and keep in your toolkit. Learn to go from user stories to better conversations while increasing shared understanding.

Revised and expanded talk on User Story Mapping.

User Story Mapping is a simple yet powerful and flexible tool that combines the visualization of software systems and user needs. While not the only tool you need, it is a powerful one to learn and keep in your toolkit. Learn to go from user stories to better conversations while increasing shared understanding.

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Introduction to user story mapping open camp edition

  1. 1. Body Level One Follow on Twitter @humanistco @michaelcalleia User Story Mapping INTRODUCTION TO MICHAEL CALLEIA
  2. 2. Show of Hands
  3. 3. Who’s created a 
 User Journey?
  4. 4. Who has not used 
 User Stories?
  5. 5. Who has used 
 User Story Mapping 
 in the past?
  6. 6. Who loves Post-Its?
  7. 7. Warning: User story mapping is a versatile tool. But it is only a single tool. You will need to employ other tools with it.
  8. 8. Two More Things
  9. 9. Thing 1: What is a User Story?
  10. 10. A user story is a promise for 
 a conversation. — Alistair Cockburn
  11. 11. As a <type of user>, 
 I want <some goal> 
 so that <some reason>. User story example* *There are other formats (that’s another presentation).
  12. 12. Provide a two-click way for users to dial frequently used numbers. Another user story example* *From Extreme Programming Explained: Embrace Change, Second Edition by Cynthia Andres; Kent Beck** ** The person that invented user stories
  13. 13. Thing 2: What is a User Journey Map?
  14. 14. A user journey is … the experiences a person has when utilizing/interacting with something. —Wikipedia
  15. 15. A user journey is … the experiences a person has when utilizing/interacting with something. —Wikipedia A user journey map visualizes this.
  16. 16. This is Fluffy
  17. 17. Fluffy ate a bone. In lots of splintery bits. Photo: Ed Dunens. Source: https://flic.kr/p/nELUj8
  18. 18. Fluffy’s owner, Bob sees this. And freaks out. Photo: Albert Dobrin. Source: https://flic.kr/p/UkAfsk
  19. 19. Bob calls the veterinarian’s office.
  20. 20. Bob speaks with the receptionist. Photo: Edward Sweed. Source: https://flic.kr/p/XSvFVB
  21. 21. They set a time for Bob to bring Fluffy in. Right now! Photo: Dafne Cholet. Source: https://flic.kr/p/9bUbH3
  22. 22. Bob drives Fluffy to the office.
  23. 23. The veterinarian saves Fluffy. Photo: NAIT Animal Health Technology. Source: https://flic.kr/p/kH7yVT
  24. 24. User Journey Map of what happens when Fluffy swallows a bone.
  25. 25. Back to Our Topic
  26. 26. What is User Story Mapping?
  27. 27. Jeff Patton CREATED BY THIS PERSON Image by visualpun.ch on Flickr
  28. 28. JEFF WROTE THIS BOOK
  29. 29. USER STORY MAPS LOOK LIKE THIS
  30. 30. OK, What is User Story Mapping?
  31. 31. Story mapping keeps us focused on users and their experience, and the result is a better conversation, and ultimately a better product. — Jeff Patton
  32. 32. Keeps focus on the user
  33. 33. Story mapping is a technique that provides the big picture that a pile of stories so often misses. — Martin Fowler
  34. 34. Makes it visual it = User journey, How stories connect, Opportunity
  35. 35. Jeff’s method of story mapping makes sense to developers, and it makes equal sense to designers. Story mapping is the Rosetta Stone for our digital age. — Alan Cooper
  36. 36. Builds shared understanding
  37. 37. • Keeps focus on the user • Makes a user journey visual • Makes user story connections visual • Makes opportunities visual • Builds shared understanding User Story Mapping
  38. 38. Who is User Story Mapping for?
  39. 39. Business User
 Experience Engineering Product Management
  40. 40. All four Business User
 Experience Engineering Product Management
  41. 41. Business: opportunity mapping User Experience: journey mapping and task analysis Engineering: visualization of connections Product Manager: visualizing a roadmap and creating shared understanding across teams Uses
  42. 42. Anatomy
  43. 43. Backbone User Journey Time or order of tasks
  44. 44. Ribs Stories
 (details) Criticality Time or order of tasks Backbone User Journey
 (Steps)
  45. 45. Follow on Twitter @humanistco @michaelcalleia Closer Look
  46. 46. Follow on Twitter @humanistco @michaelcalleia Getting Ready in the Morning
  47. 47. Get Up
  48. 48. Hygiene
  49. 49. Nourishment
  50. 50. Clothing
  51. 51. News
  52. 52. Get Up Hygiene Nourishment Clothing NewsEpics
  53. 53. Get Up Hygiene Nourishment Clothing News Hit snooze Stay in bed
 15 min. more Details Turn off alarm
  54. 54. Get Up Hygiene Nourishment Clothing News Hit snooze Take a shower Make coffee Pick clothing Check Twitter Stay in bed
 15 min. more Brush teeth Eat yogurt Put on clothing Check News
 Headlines Make EggsShave Stories Turn off alarm
  55. 55. But wait! That’s not going to fit into our release plan!
  56. 56. Hit snooze Get Up Hygiene Nourishment Clothing Take a shower Make coffee Pick clothing Brush teeth Eat yogurt Put on clothing Stories Shave News Check Twitter Stay in bed
 15 min. more Check News
 Headlines Turn off alarm Focus
  57. 57. Get Up Hygiene Nourishment Clothing News Take a shower Make coffee Pick clothing Check Twitter Brush teeth Eat yogurt Put on clothing Check News
 Headlines Make Eggs If you have 
 15 minutes If you have 
 30 minutes Hit snooze Stay in bed
 15 min. more Turn off alarm Shave Iterations
  58. 58. Taking it Further
  59. 59. One tool. 
 Many* uses. * Many != all
  60. 60. Time or order of tasks Product Detail
 (epics, user stories, etc.) Broken in swim lanes by Criticality (most critical on top) Meta Information
 (user, business, etc.) Mapping in Three Dimensions
  61. 61. Iteration 1 Swim 
 Lanes Time 
 (delivery) Iteration 2 Iteration 3 Milestones
  62. 62. Ribs User Pains & Gains,
 Business 
 Opportunities
  63. 63. Feature to attract users and features that users will pay for
  64. 64. Birth School College Dating Mariage First Home Pregnancy Parent Retire Death User stages of life Finding Opportunity XO Group started off as the Knot. Today they include the Nest and the Bump. A user story map can be used to visual major life events that represent opportunities to add user or business value How might we____?
 questions representing possible areas of opportunity for generating user or business value.
  65. 65. Birth School College Dating Mariage First Home Pregnancy Parent Retire Death User stages of life Zooming Each major event (or user task) may have a user journey subset (or workflow) Life
 Journey Epics Event
 Journey User 
 Stories
  66. 66. Office Visit Mapping Multiple Actors On a project for the largest veterinary practice in the United States, we used user story maps to visualize multiple actors across multiple types of visits. Tasks related to the system (sometime occurring outside of the system) Events within a visit Pet Owner Veterinarian
  67. 67. Cardboardit.com Storiesonboard.com Featuremap.co Craft.io Online Products
  68. 68. Follow on Twitter @humanistco @michaelcalleia Questions?
  69. 69. Thank You
 & Rock On Follow on Twitter @humanistco @michaelcalleia

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