2. Do you struggle to
get support or
budget for
transformational
initiatives that are
essential to enable
your company to
thrive in these
times of change?
10. You just have to draw the
right connections for them.
11. They know if someone offers them a stock
with HUGE returns and ZERO risk,
it’s time to run the other way.
12. Just like with stock
investments, the
steps to successful
innovation include
taking smart risks
based on insights into
the marketplace
combined with a
portfolio approach.
13. Our job as
innovators is to
communicate the
risk profile for
transformational
initiatives in a
way that makes
solid business
sense.
15. Once you have alignment on the
idea that some level of real risk is
necessary and appropriate…
16. 5
…you can gain the
confidence of
enterprise leaders
by demonstrating
you have strategies
to address the
different types of
risk your efforts
may face.
19. Implementation failures are
generally the result of unforeseen
circumstances.
Find a better image–
something funny about
someone who doesn’t see
what’s coming
20. The best antidote is having a diverse team
collaborating effectively to consider any
essential aspects for implementation
prior to implementation.
21. Less ambitious, less expensive
launches lead to more
sophisticated launches down the
line.
Use the concept of the
minimum viable product:
32. With breakthrough ideas, it can
sometimes be unclear what is allowed.
There’s risk of regulatory violation,
infringing on a patent or other legal
issues.
33. While their valuation climbs to tens of
billions of dollars, Airbnb and Uber are
constantly fighting legal battles.
And what a great
problem to have!
34. When Google launched, they faced legal
challenges as to whether or not they could
index other sites.
39. There’s always a risk that those who don’t have a
knowledge innovation mindset will judge the
projects or their leaders as failures when they
aren’t instant successes.
40. Furthermore, in the world of enterprise,
perception can often be reality, especially
with public companies.
41. It’s critical that the right expectations are set
in advance for innovation projects, with
appreciation for their experimental nature.
42. Because failure is always part of the
innovation process! Failure is a step on
the road to success.
43. It’s intelligent to take risks if you
have your eyes open and see a
substantial potential
Return on Investment (ROI).
44. There’s always a risk that ROI won’t be
achieved, and the timeframe for ROI from
transformational projects is difficult to
forecast.
45. However, in times of change, avoiding
investment in transformational initiatives
leads to another kind of ROI:
Risk of Irrelevance.
46. “Far better is it
to dare mighty
things, to win
glorious
triumphs…”
“Far better is it to dare
might things, to win
glorious triumphs, even
though checked by
failure, than to rank
with those poor spirits
who live in the gray
twilight that knows not
victory nor defeat.”
-Teddy
Roosevelt
48. GETTING THE GREENLIGHT
Howard Tiersky, CEO
Contact us to learn more about how to
overcome aversion to risk .
sales@from.digit
al
@tierskylinkedin.com/in/tiersky
49. from helps clients develop and optimize
digital experiences for shopping,
banking, travel and entertainment –
online, on location, and everywhere you
find the digital consumer.
More at FROM.DIGITAL.