1. Genre Techniques
• In search of wider audiences, advertisers have relied on Genre Codes and
Conventions to attract the public who are more wary of traditional advertising
• There are a few different ways advertisers use Genre to attract an audience:
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2. Techniques in Adverts
EMOTIONAL RESPONSE
HUMOUR
CELEBRITY ENDOURSEMENT
SELF PERCEPTION
ASPIRATION
SOLUTION TO A PROBLEM
08/05/2015 Term 2, Lesson 1 2
Can you define each technique?

3. Intertextuality
• IS A DIRECT REFERENCE TO OTHER MEDIA
THROUGH USE OF CHARACTERS, SETTING,
DIALOGUE/TEXT
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4. Parody/Spoof
• Uses the conventions of
a text to add humour.
Gives the brand a
rebellious/intelligent
and playful image.
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