This presentation was given with GDG (Google Developer Group) Event.

1. Business Model Canvas
Houari ZEGAI - GDG Tiaret

2. Business Model
A business model describes the rationale of
how an organization creates, delivers, and
captures value, in economic, social, cultural or
other contexts.

3. “Design the business
model is as much or
even more important
that building the
product”
- Alex Osterwalder

4. Why BM?
● Determine the skills you need, to acquire personally or from
partners.
● Begin to identify the material, immaterial, human and
financial resources useful for launching your business.
● Define the scope of your market research and define the
core of your commercial strategy.

5. Business Model

6. Business Model Canvas?

7. Business Model Canvas
Steps:
1. Beginning with a draft
2. Mapping
3. Final structuring9Building
Blocks
What?

8. BMC Example - Skype

9. BMC Example - Kelly’s Lemonade Stand: Refreshing Lemonade