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Pitching your business idea
May 9th , 2015
Pitching your business idea – For discussion purposes onlyPage 2
Broad themes
► The Idea
► Structuring your idea
► Common ...
Pitching your business idea – For discussion purposes onlyPage 3
Introduction – starting up
► The excitement of an idea
► ...
Pitching your business idea – For discussion purposes onlyPage 4
Introduction – starting up
What got
you here
will not
tak...
Pitching your business idea – For discussion purposes onlyPage 5
The business model
Pitching your business idea – For discussion purposes onlyPage 6
Customer Segments
► Mass Market
► Niche Market
► Segmente...
Pitching your business idea – For discussion purposes onlyPage 7
Value propositions
► Newness
► Performance
► Customizatio...
Pitching your business idea – For discussion purposes onlyPage 8
Channels
► How are we reaching our customer segments
toda...
Pitching your business idea – For discussion purposes onlyPage 9
Customer relationships
► One to one assistance
► Self ser...
Pitching your business idea – For discussion purposes onlyPage 10
Revenue Streams
► Asset sale
► Usage fee
► Subscription ...
Pitching your business idea – For discussion purposes onlyPage 11
Key resources
► Physical
► Intellectual
► Human
► Financ...
Pitching your business idea – For discussion purposes onlyPage 12
Key Activities
► Production
► Problem solving
► Platform...
Pitching your business idea – For discussion purposes onlyPage 13
Key Partnerships
► Optimization and economies of scale
►...
Pitching your business idea – For discussion purposes onlyPage 14
Cost Structure
► Approaches
► Cost driven
► Value Driven...
Pitching your business idea – For discussion purposes onlyPage 15
Understanding patterns
► Customer relationship businesse...
Pitching your business idea – For discussion purposes onlyPage 16
Shifting focus areas
► Innovation to execution
► Individ...
Pitching your business idea – For discussion purposes onlyPage 17
Some common pitfalls
► Relationship Decisions
► Role dec...
Pitching your business idea – For discussion purposes onlyPage 18
Leadership roles
► Organization strategist
► Human Capit...
Pitching your business idea – For discussion purposes onlyPage 19
When do we stop innovating ?
► Initial years
► Break out...
Pitching your business idea – For discussion purposes onlyPage 20
When do we stop innovating?
► Exploration to Efficiency
...
Pitching your business idea – For discussion purposes onlyPage 21
Organizational systems and processes –
Organisation stru...
Pitching your business idea – For discussion purposes onlyPage 22
Organizational systems and processes –
Performance manag...
Pitching your business idea – For discussion purposes onlyPage 23
Organizational systems and processes –
Rewards and recog...
Pitching your business idea – For discussion purposes onlyPage 24
Organizational systems and processes –
Increased standar...
Pitching your business idea – For discussion purposes onlyPage 25
What do the VCs and Angels say ?
► Vision
► Passion
► Fo...
Pitching your business idea – For discussion purposes onlyPage 26
rajesh.nair@in.ey.com
Thank you
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Pitching your business idea by Rajesh Nair, Associate Director, Markets, EY

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This presentation was used by Rajesh Nair at Headstart Startup Saturday Kochi on May 9th 2015. The topic for this particular meet is to let the members of the upcoming startups know the basics of pitching their ideas forth. In every startup, presenting yourself the first time to the investor is one of the most important steps in the whole run. A good pitching will require you to persuade the investors and people that you are the most capable person to lead. You will also require to generate the interest in the investors and customers in your startup.

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Pitching your business idea by Rajesh Nair, Associate Director, Markets, EY

  1. 1. Pitching your business idea May 9th , 2015
  2. 2. Pitching your business idea – For discussion purposes onlyPage 2 Broad themes ► The Idea ► Structuring your idea ► Common pitfalls in your pitch
  3. 3. Pitching your business idea – For discussion purposes onlyPage 3 Introduction – starting up ► The excitement of an idea ► Hunger to make a difference ► Idea to enterprise ► Execution of the idea ► Access to funds ► Setting up ► Euphoria at the market place
  4. 4. Pitching your business idea – For discussion purposes onlyPage 4 Introduction – starting up What got you here will not take you there …
  5. 5. Pitching your business idea – For discussion purposes onlyPage 5 The business model
  6. 6. Pitching your business idea – For discussion purposes onlyPage 6 Customer Segments ► Mass Market ► Niche Market ► Segmented ► Diversified
  7. 7. Pitching your business idea – For discussion purposes onlyPage 7 Value propositions ► Newness ► Performance ► Customization ► Design Brand ► Price ► Accessibility ► Usability
  8. 8. Pitching your business idea – For discussion purposes onlyPage 8 Channels ► How are we reaching our customer segments today ? ► How are the channels integrated ? ► Which ones work best ? ► Which are the most cost efficient ? ► How are we aligning to the customer routines ?
  9. 9. Pitching your business idea – For discussion purposes onlyPage 9 Customer relationships ► One to one assistance ► Self service ► Automated services ► Communities ► Co-creation
  10. 10. Pitching your business idea – For discussion purposes onlyPage 10 Revenue Streams ► Asset sale ► Usage fee ► Subscription fees ► Lending / leasing / renting ► Licensing ► Brokerage ► Advertising Fixed Dynamic
  11. 11. Pitching your business idea – For discussion purposes onlyPage 11 Key resources ► Physical ► Intellectual ► Human ► Financial
  12. 12. Pitching your business idea – For discussion purposes onlyPage 12 Key Activities ► Production ► Problem solving ► Platform / Network
  13. 13. Pitching your business idea – For discussion purposes onlyPage 13 Key Partnerships ► Optimization and economies of scale ► Reduction of risk and anxiety ► Acquisition of particular resources and activities
  14. 14. Pitching your business idea – For discussion purposes onlyPage 14 Cost Structure ► Approaches ► Cost driven ► Value Driven ► Characteristics ► Fixed costs ► Variable Costs ► Economies of scale ► Economies of scope
  15. 15. Pitching your business idea – For discussion purposes onlyPage 15 Understanding patterns ► Customer relationship businesses ► Product Innovation businesses ► Infrastructure business Each type has a different ► Economics ► Competitive landscape ► Cultural imperative
  16. 16. Pitching your business idea – For discussion purposes onlyPage 16 Shifting focus areas ► Innovation to execution ► Individual focus to team building ► Aspiring to inspiring ► Creativity to work structures ► Revenue to revenue management ► Top line to bottom line
  17. 17. Pitching your business idea – For discussion purposes onlyPage 17 Some common pitfalls ► Relationship Decisions ► Role decisions ► Reward Decisions
  18. 18. Pitching your business idea – For discussion purposes onlyPage 18 Leadership roles ► Organization strategist ► Human Capital developer ► Talent Manager ► Organizational executor ► Orchestra Conductor
  19. 19. Pitching your business idea – For discussion purposes onlyPage 19 When do we stop innovating ? ► Initial years ► Break out ideas ► What need is being addressed ? ► Later years ► Operational Efficiency ► Scale up pressure ► Focus shift from art of discovery to science of discovery
  20. 20. Pitching your business idea – For discussion purposes onlyPage 20 When do we stop innovating? ► Exploration to Efficiency ► Losing autonomy to rules ► Shift to short term viability ► Process becomes the driver ► Work becomes progress and not perfection ► How do I instill structure ?
  21. 21. Pitching your business idea – For discussion purposes onlyPage 21 Organizational systems and processes – Organisation structure ► Work delegation ► Participation and team work ► Career planning ► Leadership Pipeline model
  22. 22. Pitching your business idea – For discussion purposes onlyPage 22 Organizational systems and processes – Performance management systems
  23. 23. Pitching your business idea – For discussion purposes onlyPage 23 Organizational systems and processes – Rewards and recognition ► Compensation philosophy ► Fixed Vs variable ► Transparent systems ► Incentivize competencies ► Reinforce behaviors ► Competency frameworks
  24. 24. Pitching your business idea – For discussion purposes onlyPage 24 Organizational systems and processes – Increased standardisation of processes ► Standard operating procedures ► Accounts and finance ► Market facing functions ► Internal Efficiencies
  25. 25. Pitching your business idea – For discussion purposes onlyPage 25 What do the VCs and Angels say ? ► Vision ► Passion ► Focus ► Integrity ► Keenness to learn
  26. 26. Pitching your business idea – For discussion purposes onlyPage 26 rajesh.nair@in.ey.com
  27. 27. Thank you

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