Business Solutions Seminar Series: - Insight into a Successful Cloud Journey for Business This presentation shared some pointers with SMEs the approach to quickly embrace Cloud Computing for their businesses.

1. 0 Copyright 2013 FUJITSU
Getting to Cloud
from
Conceptualization to Realization
Singapore Business Federation
Business Solutions Seminar Series:
- Insight into a successful Cloud Journey for Business-
17th Jan 2014

2. 1 Copyright 2013 FUJITSU
Presenter
Short Introduction of William Ho:
1 Regional Consultant for Fujitsu Asia
1 25 years of experience in the IT/BC industry
1 Areas of expertise
2 Systems & IT infrastructure architecture
2 Information and Cloud Security
2 Storage & Data
2 Networking & audit
2 IT Disaster Recovery Planning
2 Business Continuity Management
1 Industry Participation in ASEAN:
2 Former Chairman Cloud Security Alliance, SG Chapter
2 Former Chairman Cloud Security Alliance, Indonesia Chapter
2 Former Chairman Business Continuity Management Institute
(Certification Committee)
2 EXCO Member of ICION (Indonesia CIO network)
2 EXCO BPMEI (Business Process Management Expert Indonesia)
1 Other participation:
2 China Business Continuity Management Committee
2 Auditor/Technical Expert for the ISO22301 BCM Standard (for
British Standard Institute, UK)
2 Senior Instructor for ChinaBCM, DRI Intl & DRI-China and BCMI
2 Instructor (Asia Pacific) for CSA (CCSK) and EXIN (Cloud
Computing).

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Fujitsu at a glance
Who is Fujitsu?
Air-Conditioners Company?
Headquarters:
Tokyo, Japan
#3 ICT services provider in the world
#1 ICT services provider in Asia
Established:
1935
President:
Masami Yamamoto
Principal Business Areas:
Technology Solutions
Ubiquitous Solutions
Device Solutions
Employees:
173,000 worldwide
Net Sales:
4,467.5 billion yen
(US$54,482 million)
Net Income:
42.7 billion yen
(US$521 million)
R&D Expenditure:
238.3 billion yen
(Approx 5.3% of Sales)
Stock Exchange Listings:
Tokyo (Code:6702), Osaka
Nagoya, London
Note:
All yen figures have been converted to U.S. dollars for convenience only at
a uniform rate of US$1 = 82 yen, the approximate closing rate on March 31, 2012.
Source: Gartner, "Market Share: IT Services, 2011" 9 April 2012

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3The shift to cloud is undeniable
3Making the shift
3Cloud Realization
3Cloud References
3Q and A
Agenda

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The future of cloud
3The shift to cloud is undeniable

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The shift to cloud is undeniable
3 “Our intention is to continue to enter new markets and as such it
is important that we can dynamically grow our estate without
constraint. With the environment created by Fujitsu we will have
[a cloud service] which better suits our business requirements.”
Andrew Herd, Head of IT Commercial & Service, International
Personal Finance, UK
3 “Fujitsu cloud services addressed our efficiency, service and
reporting needs. It has also helped us overcome our severe
budget limitations.“
Gary Daly, National IT Manager,
Surf Life Saving Australia
3 “The flexibility of Fujitsu’s [solution] saw us achieving
cost effectiveness …. [and] has thus allowed us to
dynamically support the various research communities
in NIE. ”
Mr Tan Hoon Chiang, CIO,
National Institute of Education, Singapore

7. 6 Copyright 2013 FUJITSU
The shift to cloud is undeniable

8. 7 Copyright 2013 FUJITSU
Four Forces Business Need to Engage
CLOUD
Leveraging
Data
For Business
Growth
MOBILITY
SOCIAL
BUSINESS

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Local Context Benefits of Cloud Computing
3Innovate and Increase Productivity
3Provide the agility and responsiveness
business and market demand
3Flexible and Adaptive
3In Sync with the Technology trend to
reap the business benefits and mass
opportunities in market
3 Inline with business’s landscape

10. 9 Copyright 2013 FUJITSU
More with less
Flexible, Elastic and Adaptive
Cost Effective/Cost Avoidance
Much More with less
Flexible, Elastic and Adaptive
Cost Effective/Cost Avoidance
Market penetration and positioning
Effective Customer Engagement
Business Resilient
Productivity, Innovation & Values Creation
Establishing
Struggling &
Surviving
Engaged &
Innovate
Values Creation
Shaping Tomorrow With You
Productivity
Innovation
Credit & other
funding

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Cloud Onboarding

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Making the shift

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Cloud Starter Kit
for easy-to-manage and reliable cloud infrastructure with minimum deployment
effort
3 Pre-tested configuration template
3 server, storage, network, virtualization, cloud management software
3 Features
3 EASY to Manage
3 EASY to Setup
3 EASY to Operate
3 Target
3 Best Suited for Small and medium-sized companies
that are looking to launch cloud environment very Easily and Quickly
also applicable to Enterprise Environment
All-in-one Coud Enablement and Start up infrastructure
solution
VM VM VMVMVM
VM VM VMVMVM
ServerView Resource Orchestrator
(ROR

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15. 14 Copyright 2013 FUJITSU
Solution
Based
Solution
Based
Potential Business Benefits
• Easily setup solution for business
ScalableScalable • Scalable as business grows
• Increase Productivity Enabled Innovation
Productivity
Innovation
Productivity
Innovation
14 Copyright 2013 FUJITSU LIMITED
• Protection of Data, Security and MitigationsSecuritySecurity

16. 15 Copyright 2013 FUJITSU
VM VM VMVMVM
VM VM VMVMVM
Example of Business Solution
File Sharing
(Optional:
Rights
Management
Control)
Cost reduction
Cost Avoidance
More with less
Cost saving
(Capex and Opex)

17. 16 Copyright 2013 FUJITSU
VM VM VMVMVM
VM VM VMVMVM
Finance
Data
Engineering
Data
HR
Data
HR
Dept
Engineering
Dept
Finance
Dept
Common
Data
Example of Business Solution
Fujitsu
Scanners

18. 17 Copyright 2013 FUJITSU
Example of Business Solution
VM VM VMVMVM
VM VM VMVMVM
BC/DR
Business Requirement
and Compliance

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Cloud Realization
3Cloud Enablement and Empowerment Recommendation

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1. Access business readiness,
culture, objectives
and scope
2. Cloud deployment – Private/Public
4 Understand your data definition
security lifecycle,
4 role and responsibilities,
process service,
4 cloud resources identification
Service 3
4Develop a architecture strategy.
4Defined cloud building blocks and security strategy.
4Bind blocks to functionality processes.
4Developed solution set
Implementation
Services – Service 4
4Rollout services, processes, and information.
4Implement security.
4Implement governance.
4Implement operations.
Cloud Education- Service 5
4Building the Cloud Culture in organization
4Operating and managing the Cloud
4Cloud Computing Fundamental
4Limitations of clouds
Service 6
4 Policies
4 SLA review
4 GRC Review
4 Procurement Process
4 Operational Concerns
4Linkage to External Systems
4Integrated Architecture review
BC
BC6
Services and Enablement for Your Safe
Journey

21. 20 Copyright 2013 FUJITSU
ServerView Resource Orchestrator
Roadmap
3 Expanding hypervisor
support
- OVM for x86 servers
- Citrix XenServer
3 Expanding SPARC
server support
- OVM for SPARC
- Solaris 11 support
3 Disaster Recovery
Enhancement
3 Hybrid Cloud support
- DMTF standard API
- Portal for hybrid cloud
environment
- Resource visualization
- Asset migration
(VM, template)
3 Vertical integration
Enhancement
- Network Virtualization
- Auto-deployment
(AMPP/VEPA)
- Expansion of max.
VLAN #(Q in Q)
- Integration with Fujitsu’s
Data protection software
ROR V3.2
3 Cloud Service infra.
- Service business/
Operations management
- Inter-DC/Inter cloud
connection support
- Cloud storage support
3 Vertical integration
Enhancement
- Policy-based deployment
for Network QoS
- Enhancement for storage
automation
- SSO support with Fujitsu’s
storage software
- Unified storage support
ROR V3.3ROR V3.1.1
CY2012 CY2013 CY2014
3 OpenStack integration
- Virtual network/
SDN (Openflow)
- Image management
(Glance)
- Integration with Resource
Orchestrator DR/HA
3 Hybrid Cloud Enhancement
- Remote Cloud management
- Unified management of
multiple cloud system
3 PaaS/SaaS management
- Workload management
enhancement
ROR V4.0

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Fujitsu Cloud References

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ROR Customers in world wide
3 ServerView Resource Orchestrator installed in US, UK, Germany, Italy,
Dubai, Singapore, Indonesia, Vietnam, China, Taiwan, and Japan
3 More than 1000 licenses / 75 customers
3 Government, Telecom, Education, Finance, Transportation, etc.
3 Corporate with major SI/VARs in China, Taiwan, and Vietnam

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The legislative Yuan of the Republic of China implemented an
Infrastructure as a Service (IaaS) offering based on a private cloud
infrastructure using ServerView Resource Orchestrator Cloud Edition.
Yamato System Development Co.,Ltd. in Japan implemented a
next generation IT infrastructure using ServerView Resource
Orchestrator Cloud Edition for setting up a private cloud environment.
This enabled Yamato group companies to quickly create required
systems, enable more effective use of resources, and ensure high
availability.
Indonesia’s Technology Assessment and Application Agency
(BPPT) selected a Fujitsu platform consisting of PRIMERGY servers,
ETERNUS storage systems and ServerView Resource Orchestrator
Cloud Edition to build a private cloud infrastructure for their data
center and knowledge management systems.
SYSTEX Corporation, the No.1 Taiwan-based IT services provider in
the Asia-Pacific region plans to cooperate with Fujitsu to develop an
internal private cloud computing environment for its 200 strong
software RD team based on PRIMERGY servers, ETERNUS storage
systems and ServerView Resource Orchestrator Cloud Edition.

25. 24 Copyright 2013 FUJITSU
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29. 28 Copyright 2013 FUJITSU
International success stories
Customer Trigger Workload Delivery Benefit
The Legislative
Yuan of
Republic
of China
2 Data center space
constraints
2 Reducing carbon
footprint
2 Standardized and
virtualized IT
infrastructure
IaaS 2 90% reduction in
energy costs
2 Flexibility for future
growth
Her Majesty’s
Revenue and
Customs
(UK)
2 Government austerity
measures
2 Pressure on data
center space
2 9 data centers
consolidated to 6
2 Largest private cloud
in UK government
IaaS 2 Significant savings in
costs and reduction in
project timescales
2 Greener IT with lower
carbon footprint
Metawater
(Japan)
2 Launch new water
business services for
local government and
sub-contractors
2 3 new Cloud services IaaS 2 Expect 30% reduction
in lifecycle costs
2 Innovation of new
services
Centrica
(UK)
2 More flexible and
mobile working
2 Transform desktop
experience for users
2 25,000 desktop and
mobile users
VCS and
IaaS
2 Improved service
2 Significant reduction
in operational costs
and Greener IT
VBH
(Germany)
2 Support global growth
efficiently
2 Avoid major IT
overhaul
2 Standardized IT
infrastructure for
mission critical
systems
IaaS 2 25% cost saving,
2 Flexibility for future
growth

30. 29 Copyright 2013 FUJITSU
International success stories
Customer Trigger Workload Delivery Benefit
Mitchells and
Butlers (UK)
2 Agility around
Mergers and
Acquisitions and
business growth
2 Retail applications
and supporting
network
IaaS and
network
2 Reduced operational
costs
2 Flexibility for future
growth
Surf Life
Saving
(Australia)
2 ICT system overhaul
2 Improve service
2 Facilitate commercial
expansion
2 Business applications IaaS 2 Significant savings on
infrastructure costs
2 Costs reflect
seasonal demand
2 Innovative services
BBL – software
house
(Germany)
2 Move their retail
applications to SaaS
and addressing
security concerns
2 Retail applications IaaS /
Business
Solution
Store
2 Innovation of offering
2 Significantly reduced
product launch
timescales
International
Personal
Finance
(UK)
2 Support
internationally growth
efficiently
2 Launch new products
quickly
2 IT infrastructure for
mission critical
systems
IaaS 2 25% saving on
infrastructure costs
2 Flexibility for future
growth from agile IT
2 High levels of
security deployed
SingPost
(Singapore)
2 Reduce ICT costs for
SAP environment
2 Maintain high service
levels
2 Fujitsu’s SAP on IaaS
– the first IaaS in the
S Asia market
SAP on
IaaS
2 30% saving in SAP
operational costs
2 High levels of data
integrity and security

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33. 32 Copyright 2013 FUJITSU