1. SWOT Analysis
• High competition from other FMCG
companies
• Availability of rare medicines
Positive Negative
Internal
Strengths Weaknesses
Opportunities Threats
S
O
W
T
• E-sourcing E-procurement
platform
• Calibrated hedging, E-sourcing
initiatives & Demand forecasting
• SAPs Ariba- Autonomy for the
buyers
• Technology interventions- AI, ML
and Traceability
• Dabur has the largest distributors,
about 5000 in its respective
segment
• Dealer Community:
• High Day Sales Inventory: The time
it takes to buy and sell goods is
higher than the industry average,
Does not have company own outlet
• Dependent on the retailer and
distributors
• High market potential for packaged
drinks in India: the packaged drinks
industry has a market size of about
100 crores of INR
• Favourable climate in India: Domestic
businesses have a lot to gain in terms
of government funding with the
government promoting “Make in India”
Dabur is the largest Ayurvedic
medicine in the world and its export
volumes are constantly in demand in
2. Loyalty Among the Suppliers/ Small Farmers:
Extension Activities for Farmers:
• Green house projects: Suppliers (small farmers) We directly engage with local & small producers for procuring inputs for our supply
of rare herbs and medicinal plants through our green house projects.
• Dabur continuous engagement with the community has helped revive a host of these endangered species, and even establish a
sustainable source of livelihood for these forest-based communities.
• Local farmers also gain through continuous transfer of scientific knowledge through training programmes, workshops and field
demos.
• This has also resulted in weeding out middlemen, thereby ensuring higher monetary benefits for the communities.
• In India, our agronomical endeavor spreads over 8 states, stretched over an area of 2,000 acres. It also involves over 1,200
beneficiary farmers / families who have been linked to our program via contract farming mode.
Suppliers:
Price Fluctuation Risks: We manage our exposure to commodity risks through a judicious mix of long term contracts in seasonal
items and strategic buying initiatives of other commodities.
Fair price to the supplier for his produce
Supplier pricing agreements are also used in some categories to enable us to establish purchase prices.
3. Learning s from the Assignment:
• Long Term Relationships with the Suppliers:
• Presence on e-commerce platform:
• Demand Forecasting and Internal Need Analysis:
