1. SEO
TESTING
Kati Holasz
Tester @ Evozon
katalin.holasz@evozon.com
1

2. SEO 2
“Think about what the
user is going to type.”
Matt Cutts,
head of webspam at Google

3. WHAT IS SEO?
3

4. WHY SEO?
5
Idecorpoint research based results

5. 6
SEO IS
LIKE AN
ICEBERG
What
you
see
What
you
don’t

6. On-Page
SEO
@backlinko.com
8

7. (FRONT-LOADYOUR
TITLETAG)
(SEO-FRIENDLY URLS)
9
PERMALINKS

8. 10
ON-PAGE
SEO
PERMALINKS

9. ON-PAGE
SEO
H1 is the most
important tag
among all
PAGE TOPIC
12MAIN
TOPIC (of
page)
SUB
TOPIC
(of main
topic)
NOTE.
• Add modifiers to your
title, like 2016, review,
guide, best, news
• Start tile with a keyword

10. On-Page
SEO
13

11. ON-PAGE
SEO
15
Sub-
heading
Should contain
keywords as
well
Keywords
keyword in first
100 words
Responsive
Design

12. ON-PAGE
SEO
16
LSI Keywords
Latent Semantic
Indexing
Page Speed

13. ON-PAGE
SEO
17
Page Speed

14. ON-PAGE
SEO
19
Internal
Links
Outbound
Links

15. ON-PAGE
SEO
20
Internal
Links
Outbound
Links

16. ON-PAGE
SEO
23
Images and
Interactive
Media
NOTE.
Google likes websites that
engage the visitors and
uses bounce rate as a part
of their overall ranking
factors.
YOUTUBE
SEO Guide –YouTube ChannelVideo
SEO Guide
Caption

17. ON-PAGE
SEO
@backlinko.com
25

18. 26
Social
Sharing
Buttons

19. 27

20. ON-PAGE
SEO
28Well-Written
Engaging
Unique
Long Content
Original
Keyword optimized
{Quality

21. 29
And that’s not it…
• Make JavaScript/CSS External
• Site Map
• Text Navigation
• Make Robots.txt File
• Keyword Strategy
• Web Analytics
• Server Configuration
• Privacy Statement
• Static Index Pages
• Use Text over Images
• Ensure No SPAM Tactics
• Set Up a Webmaster Tools Account for Google and Bing
• Check Crawl Errors Reported
• Review Mobile Usability Issues
• Check for Manual Penalties Reported
• Analyse Your Site Traffic Against Known Google Algorithm Update

22. EVO
EXAMPLE
31

23. 32

24. 33<H1> </H1>
</H2><H2>

25. 34<H1> </H1>
</H2><H2>

26. 36

27. 37

28. QUESTIONS
38

29. THANK
YOU!
Kati Holasz
Tester @ Evozon
katalin.holasz@evozon.com
39

30. RESOURCES
• https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
• http://www.elite-strategies.com/
• https://en.wikipedia.org/wiki/Google_Panda
• http://www.optron.in/
• https://moz.com/
• http://webrunnermedia.com/
• SEO For 2016 - Sean Odom
• The Art of SEO - Eric Enge, Jessie C. Stricchiola, Rand Fishkin, Stephan Spencer
40

31. TOOLS
SEO
• https://www.semrush.com
• https://www.woorank.com
• http://www.seoptimer.com/
• http://smallseotools.com/
• http://smallseotools.com/backlink-checker/
• http://smallseotools.com/plagiarism-checker/
• http://www.deadlinkchecker.com/website-dead-link-checker.asp - dead link checker
• http://www.seocentro.com/tools/search-engines/metatag-analyzer.html - meta tag analyser
• http://tools.seochat.com/tools/site-validator/ - XML Sitemap Validator
• http://analyzer.metatags.org/
• https://developers.google.com/speed/pagespeed/insights/ - page speed
• Google Analytics
• Google Webmasters Tools
• Google AdWords
41

32. TOOLS LSI
• http://lsigraph.com/
• http://soovle.com/
• http://freetools.webmasterworld.com/tools/suggest-tool/
• https://serps.com/tools/keyword-research/
• http://www.keywordtooldominator.com/k/google-autocomplete-keyword-tool
• https://ubersuggest.io/ https://ubersuggest.org/
• http://analyzemysites.com/analyzemysite/
• https://gtmetrix.com/reports/sproutsocial.com/5XElVZDp
42