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The Keyword Research Process That Generated 1.6 Million Impressions In 6 Months - Bristol SEO Meetup - 26th March 2019
All of the slides from my recent talk at the Bristol SEO Meetup covering the keyword research process I've developed over the last 18 months that's proven to help clients gain additional traffic, highlight content gaps and identify competitors ranking terms.
All of the slides from my recent talk at the Bristol SEO Meetup covering the keyword research process I've developed over the last 18 months that's proven to help clients gain additional traffic, highlight content gaps and identify competitors ranking terms.
18.
@seodanbrooks @airadigital
Identify competitors ranking terms,
Highlight content gaps you didn’t know you had...
19.
@seodanbrooks @airadigital
Identify competitors ranking terms,
Highlight content gaps,
Increase the number of impressions...
20.
@seodanbrooks @airadigital
Identify competitors ranking terms,
Highlight content gaps,
Increase the number of impressions,
Drive people to your content.
23.
@seodanbrooks @airadigital
I have a problem... Here are some solutions... I’m ready to take action...
24.
@seodanbrooks @airadigital
“I Need To Lose Weight”
“Why Do I Have A Beer Belly”
“Lose Beer Belly”
“Best Weight Loss Products”
“Compare Rowing Machines”
“Safest Diets To Lose Weight”
“Cheap Gym Membership”
“Buy A Rowing Machine”
“Order Fat Free Snacks Online”
25.
@seodanbrooks @airadigital
Step 1: Creating a research
document
54.
@seodanbrooks @airadigital
1. Create a new ‘keyword list’
55.
@seodanbrooks @airadigital
2. Name your list and adjust the location
56.
@seodanbrooks @airadigital
3. Add your URL and start a search
57.
@seodanbrooks @airadigital
4. Add your competitors URLs
58.
@seodanbrooks @airadigital
5. Compare the keywords
59.
@seodanbrooks @airadigital
6. Add any relevant keywords to your list & export
60.
@seodanbrooks @airadigital
Other tools you could use for this
61.
@seodanbrooks @airadigital
Step 4: Identify your converting keywords
62.
@seodanbrooks @airadigital
Head over to Google Analytics
63.
@seodanbrooks @airadigital
Acquisition > Google Ads > Search
Queries
64.
@seodanbrooks @airadigital
Adjust the date range, select & sort goals
before applying weighted sort
Change from Default to Weighted Select ‘All Goals’ or a specific goal
to gather queries for
https://support.google.com/analytics/answer/1042020?hl=en
65.
@seodanbrooks @airadigital
Select the
keywords you want
and export