5 ON-PAGE SEO FACTORS SIMPLIFIED.pdf

- What is On-Page SEO?
- On-Page SEO Importance
- Most Important On-Page SEO Factors, Examples & How To Optimize
(Meta Titles, Meta Description, Header Tags, Image Optimization, Links)
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Prepared by – Parth Gajjar
Level – Beginner
More @TotallyParth

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I am Digital Marketing Professional who is
mostly working on SEO-related projects and
writing blogs about them to constantly Learn,
Create and Share knowledge.
Digital Marketing Professional
Presented by
@TotallyParth

This Presentation is focused on providing basic knowledge about 5 on-page SEO Factors, their
importance, examples, and optimizing them to improve the SEO of a website.
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On-Page SEO (also known as on-site SEO)
is all about optimizing various elements
of a website to improve its search engine
rankings and attract more traffic.
These Factors can be Meta Titles, Meta
Descriptions, HTML Headings, Images,
Internal Links, External links, and more.
5 On-Page SEO Factors Simplified | @TotallyParth 5
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Who does not want more impressions and clicks on their website, right?
We all are hungry for this, whether be it SEO professionals or business owners.
That is why On-Page SEO is Important.
Performing On-Page SEO on a website or a webpage can improve its search engine
rankings, CTR (Click Through Rate), and User Experience resulting in fulfilling your
SEO goals.
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5 On-Page SEO Factors Simplified | @TotallyParth
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1. Meta Titles
2. Meta Description
3. Header Tags
4. Image Optimization
5. Links
When it comes to On-Page optimization there are many more factors that we can optimize but in this
presentation, we are going to focus on these 5 only.
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Let’s understand what they’re, their example, and best practices to optimize them.
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“Meta Titles”, sometimes also called “Title Tags” are an HTML element of a page
displayed on the SERP(Search Engine Results Page) as a blue clickable link.
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For example, let me search “iPhone 11” on Google.

In the Screenshot, I’ve drawn red boxes around “The Texts Shown in Blue Color”
These are examples of Meta Titles (Title Tags).
Search Result

After Reading them I’m easily able to understand that, the 1ST Meta Title is stating
if you want to buy iPhone then you should click on that link. Similarly, the 2nd Meta
Title is stating if you want to know what specifications iPhone 11 has you should
click on the second link.
Meta Titles are often overlooked but very crucial part of On-Page SEO.
They should be SEO-Friendly and give searchers an indication of the information provided on your page.
SEO-Friendly
Indication
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You can find them in the HTML markup of your page as shown below.
(Try to find the instructions to modify <head> of your page)
<head>
<title>Put Your Title Tag Here</title>
</head>
Almost all CMSs like WordPress provide the functionality to add Meta Titles.
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▪ From an SEO perspective, Meta Titles should be accurate.
▪ As accurate, they are, the higher the chances of searchers clicking on it.
▪ The intent of the searcher matters when it comes to writing Meta Titles.
▪ If not relevant or doesn’t match the search intent of a user then there’s a
70% chance that Google might rewrite your Meta Titles.
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▪ Always keep Meta Titles to the point and state clearly what the page is about.
▪ Try to use your primary keyword at the start of Meta Titles.
▪ Avoid keyword stuffing.
▪ Try to Use Power words while writing title tags for your webpage. (Eg: Ultimate,
Growth, Best, etc.)
▪ According to Moz, Meta Title has a 600 Pixels width limit and the best practice is
to keep them under 55-60 characters.
▪ Titles Longer than 60 characters will display three dots (…) in the end.
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Let’s understand what they’re, their example, and best practices to optimize them.
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Meta Description is a short description of your page shown
below the Meta Title in SERP(Search Engine Results Page).
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▪ Google suggests, Take Meta Descriptions like a pitch to convince searchers that your page
is the one they’ve been looking for.
▪ It is one of the critical On-Page SEO Factors helping both, the search engine and searchers
to quickly understand the page’s information.
▪ Both Meta Description and Meta Titles are the decision-making factor for the searcher
because they are the first touchpoint. They’re the first interaction of a searcher and can
turn him/her into a reader or potential customer.
▪ Always remember, The searcher will decide to click on your webpage based on what is
written in your Meta Description & Title.
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Let's Take the same example of the search query for iPhone 11.

In the Screenshot shown above, I've drawn red boxes around "The Grey Colored Text“
These are examples of Meta Descriptions.

After Reading these descriptions I've easily got an overview of the information
these pages hold. If my search intent and these meta descriptions match
there's almost a certainty that I'll end up on a page by clicking it.
Note -According to Google, Meta Tags don't account for the search engine rankings.
However, they directly affect the CTR (Click Through Rate)
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To Add or Edit them CMSs have functionality through which you can modify the
meta description of a page. Here's an example of HTML Code.
<head>
<meta name="description" content="You've to write the meta description
here. Keep it under 160 characters.">
</head>
Look for this code and then analyze your page. I'm sure you'll find gaps to improvise the description.
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Before you start optimizing Meta Description, keep these few points in mind.
▪ Keep Meta descriptions to 120–150 characters max.
▪ Try to summarize the page information.
▪ Cover your USP(Unique Selling Point).
▪ Try to Use Primary and Secondary Keywords in it.
▪ Think of meta description like a pitch.
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"Header Tags" are my favorite On-Page SEO Factor being an
Essential Element to Structure a Page content. They're also known
as Heading Tags and their Purpose is to improve two things mainly.
One is Readability and the second is SEO.
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Header tags are mainly of 6 types, from H1 to H6.
As you can see in the infographic right side Heading
importance increases from H6 to H1, with H1 being
the most important.
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Let's understand how Header Tags affect Readability and SEO.
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In On-Page SEO readability is very important. Header Tags if used in the right way can help the
reader grasp content more efficiently. If the reader understands information effortlessly he or
she’ll stay longer on the page. A reader can quickly scan your page by looking at the headings
and getting an idea of the whole content.
Heading Tags send signals to Google that the text used in that heading is important. This will
help Google determine the context of a page so that it can display Your page in front of the
right audience.
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Now Let's see how to structure heading tags.
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▪ Use H1 for Main Heading (Best practice is to use one H1 only per page)
▪ By using Header Tags properly in the main title and subheadings, anyone reading it can
understand what the content is about.
▪ Use Keywords in headings.
▪ Give headings on the basis of which part of the content is important.
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Let’s understand what it is, its example, and best practices to optimize images.
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It is the activity of optimizing an image by choosing the right
format, compressing it to reduce its size, adding alt tags, and
placing them in the relevant location on the page.
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Don't think of images as an excuse to write less content. Instead, write
valuable content and use images to complement it.
Search engines can’t read images, but they can definitely judge the intent of
it through surrounding content & provided alt tags. If not done properly,
Google can discourage those pages.
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▪ Google suggests optimizing Images to fasten the loading speed of a page.
▪ Start with producing high-quality and low-size pictures (Google Supports - BMP,
GIF, JPEG, PNG, WebP, and SVG image formats)
▪ If the size is too big you can compress Images using compressing software
or services suitable for you.
▪ The “Name of the Image File” gets ignored the most in SEO. Choosing the
right name for the file is important. Use a precise file name instead of
IMG00001 format.
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Alt text is the text that describes an image. This Text helps a
search engine understand what the image is about. Alt Text will
get displayed if an image fails to load.
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To check how Google uses Alt Tags, I went to a blog published by Google
about "Google I/O 2022: Advancing knowledge and computing"
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In the screenshot, you can
see the main image with
Sundar Pichai in it.

I simply right-clicked on the
image and selected inspect
option.

Upon clicking, Inspect menu
appeared on the right side
(In Chrome), where you can
see the code highlighted in
light blue color.

Alt text used for that image is "Sundar Pichai on stage at I/O 2022"
underlined with red color. It is precise and to the point.
For practical you can go to this blog Google I/O 2022: Advancing
knowledge and computing and follow the same process which I did.
Also, try inspecting the images used on websites of top industry leaders to get an idea of
how they’re writing Alt Texts.
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There are two types of links, Internal links, and External Links.
Internal Links are the links pointing from one page to another page
within your website. External links are the links pointing from a
page on your website to an external source.
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Links are one of the most important factors of On-Page SEO and they are
considered a crucial part to rank on Google.
The Internet is literally like a web and to navigate from one point to another
you will need a link pointing towards a page of interest.
Let's Discuss how links can improve the SEO of a site.
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I’m sure you’ve heard the term “Crawler”
before. Crawlers are the bots that visit and
crawl the pages on your website so that
search engines can index them. According to
Google, the majority of their Search index is
built by software known as crawlers.
To navigate through each page “Crawlers” use
links given on the pages.
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Internal Links can help crawlers discover new pages of your website easily, so if internal linking
is done strategically it can speed up the indexing process of the pages. Additionally, Internal
Links can help Google understand the structure of your website and the relation between
content.
When you have written a piece of content that is unique and worth reading naturally, you'll
receive traffic and engagement but to take it even further you can provide your readers the
content reference from trustworthy websites (These references should be relevant and
valuable) by using external links. This will improve the credibility of your website & content.
Think of external links as an extension of your content. Try to use high authority sources for
external linking.
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▪ Use internal and external links only when it’s necessary.
▪ Use the most relevant and accurate anchor text.
▪ Use Links as an extension of your content.
▪ Use high authority sources.
There’s so much more to learn about links in SEO but to help you start I would suggest
you start with reading articles from Moz on the Fundamentals of internal links and
external links.
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To conclude SEO is a very big field constantly updating but there are a few core principles that
remain the same. Each On-Page SEO factors are in-depth topic itself but to become better at it
you’ve to cover the basics first. Each factor plays an important role in improving a website’s
Visibility in the Search engine.
I would suggest you start learning each topic using valuable resources, apply best practices on
your website, and track and measure the results.
I hope this presentation was able to provide the information you’ve been looking for.
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5 ON-PAGE SEO FACTORS SIMPLIFIED.pdf

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