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The relationship between rankings and technical seo

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Slides de la conférence d'Omi Sido lors du Seo Camp'us 2018

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The relationship between rankings and technical seo

  1. 1. 1@OmiSido #seocamp Omi Sido @OmiSido The relationship between rankings and technical SEO
  2. 2. 2@OmiSido #seocamp MERCI AUX SPONSORS
  3. 3. 3@OmiSido #seocamp What is Technical SEO?
  4. 4. 4@OmiSido #seocamp Success
  5. 5. 5@OmiSido #seocamp https://www.oncrawl.com/case-studies/improving-rankings-log-files-analysis/
  6. 6. 6@OmiSido #seocamp
  7. 7. 7@OmiSido #seocamp Content is King but only when the Googlebot can see it!
  8. 8. 8@OmiSido #seocamp
  9. 9. 9@OmiSido #seocamp Total Number of Website Pages 600 000 Why oh why? Orphan Pages Orphan Pages Getting Traffic 154 000 3 000
  10. 10. 10@OmiSido #seocamp Your content is useless without traffic.
  11. 11. 11@OmiSido #seocamp Technical SEO improvements only!
  12. 12. 12@OmiSido #seocamp AMP: The web’s first steps into the Performance Age
  13. 13. 13@OmiSido #seocamp https://www.stonetemple.com/the-canonical-guide-to-amp/
  14. 14. 14@OmiSido #seocamp The importance of internal linking
  15. 15. 15@OmiSido #seocamp Keyword: World Cup 2018 – Volume 74 000
  16. 16. 16@OmiSido #seocamp But where is Daily Mail?
  17. 17. 17@OmiSido #seocamp Website internal linking
  18. 18. 18@OmiSido #seocamp The importance of internal linking
  19. 19. 19@OmiSido #seocamp The importance of internal linking
  20. 20. 20@OmiSido #seocamp The importance of internal linking
  21. 21. 21@OmiSido #seocamp The importance of internal linking
  22. 22. 22@OmiSido #seocamp The importance of internal linking
  23. 23. 23@OmiSido #seocamp Motorcycle Helmets
  24. 24. 24@OmiSido #seocamp Compete with Your Competitors, Not Yourself
  25. 25. 25@OmiSido #seocamp www.monster.co.uk Subdomains vs subdirectories
  26. 26. 26@OmiSido #seocamp Subdomains vs subdirectories
  27. 27. 27@OmiSido #seocamp Question Mug ● In its menu, The Guardian has 3 links to 3 different subdomains. Does it make sense to have those 3 different subdomains?
  28. 28. 28@OmiSido #seocamp Takeaways 1. Delete any pages that don’t add value or don’t bring in any search engine traffic. 2. Run your site through an SEO audit tool like OnCrawl or DeepCrawl and nd do your best to fix these issues: • Duplicate or missing title tags. • Duplicate description tags. • Broken links. • Images with missing alt text . • Pages blocked by Robots.txt. • 302 redirects that should be 301 redirects. 3. Focus on your top 20-30 most important pages and optimise them for on-page SEO. And put all of your muscle behind those 10! 4. Optimise for Clickthrough rate (CTR). • Use “Power Words” so your Page Titles text stand out. • Make your title emotional. 5. Reduce Bounce Rate • Use sub-headers to break up your content. • Make sure the content way above the fold is loading fast. 6. Boost your site speed. • Use a CDN like CloudFlare or Akamai. • Shrink your image file sizes. • Introduce AMP (Accelerated Mobile Pages). Technical SEO for better rankings list
  29. 29. 29@OmiSido #seocamp Omi Sido www.omisido.com The relationship between rankings and technical SEO 29#seocamp Thank you

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