What the UX in mobile

1. THE UX
IN MOBILE

2. WHAT IS UX?
This refers to the users
emotions and attitudes
about using a product,
service or system.
Findable
Credible
Valuable Accessible
Usable
Desirable
Useful

3. WHY IT MATTERS
Mobile has a small screen
Mobile users expect things to happen quickly and easily

4. UX
Understanding
Users
Thorough
Testing
Aesthetic
Appeal
User Flow
Mapping
MAKE IT RIGHT
User Experience is the
marriage of art,
technology, science
and philosophy.

5. 8 ESSENTIAL
ASPECTS
Information
Architecture
Typography
Visual Design
Interaction
Design
Functionality
Content
Strategy
Usability
User
Interface
UX

6. CHECK LIST
Touch friendly
BTN & CTA big enough
Text is legible
Portrait & Landscape mode
Easily Accessible
Non-essential elements
are in the footer
Imagery is high quality, shouldn’t contain any text
Product images are large
Gallery is a swipeable carousel
Customed Form and not auto-correct or auto-captialize
Uses device APIs (for useful features: notifcation...)
An appropriate app icon
Form are as short as possible

7. TOP 9 MUST
HAVE FEATURES
Tap to Call or SMS1
Mobile map with directions2
Contact Forms3
Collapsible content and image sliders4
Easy Navigation5
Video Content6
Button large enough7
Link to the full Desktop site8
External Links9

8. COMMON FLOW
Analysis
Define
Problem
User
Research
Information
Architecture
Design
Low
Fidelity
Testing
High
Fidelity

9. PROBLEM
The User-Centered
Design Canvas (UCDC)
is a great way to
organize user research
and business value in
one place.

10. USER RESEARCH
To know, understand, and
satisfy with their needs,
motivations, pain points.
User Interview1
Create Personas2
Scenarios3

11. INFORMATION
ARCHITECTURE
is all about organization
of information in a clear
and logical way. Such
organization follows a
clear purpose — helping
users navigate complex
sets of information.
IA
Users
Content Context

12. SITE MAP - USER
CHART/FLOW
After understanding
about your product and
user, let’s define the
structure flow.

13. CONCLUSION
There are many issues
related to User Experience.
These are not only
technical related. Issues
that may affect user
experience:
Gap between user and business objectives1
Consumer isn’t able to translate the expected UX2
A business uses formats that aren’t favorable3
Confusing navigation and categories4
UX is a journey that begins before visiting & using5

14. THANK YOU!