Thirteen points FOR A WELL DONE B2B website. Trends and leanings for 2013

1. thirteen points
FOR A
ELL DONE B2B
EBSITE
W
user experience
Trends and
leanings for 2013
supply
identity
relationship
1
2
Facilitate
surfing flows
and
free
navigation
ST
NAVIGATION
Bring the visitor where he wants to be
and should be, without worrying too much logic
(people donʼt surfin a logical way)
AR
T
zero-click
strategy
3
i.e., highlight link to
the page from which
the visitor entered
FEATURES
Identify your target, and develop
functionalities that allow
experiences targeted on its interests
4
Ensure an enjoying
experience
on each platform
computer
5
6
Use a lot of video,
quick and simple
to display
mobuile
VISUAL FEELING
Choose a simple and clean design,
with big text, colorful writings,
large visual
tablet
Being original is not essential
Better to be comfortable
Less flash, more HTML 5
(which provides a lot of
functionality and the same
potential for animation)
7
Take care drawing the offer, illustrate
it in an authentic original and consistent
way (infographic), with clarity
and concreteness (case study)
8
Propose the level of detail
that is necessary, taking into account
curiosity and
points of interest of surfers
Highlight prices, rates,
pricing models and methods
of service, if possible
9
10
Communicate the company mission
generously and spontaneously:
information, stories, faces
Make the company profile
humanistic, exploiting
people, values and culture
11
Include social media features: "I like it" from
Facebook, YouTube channel, Linkedin profiles,
Twitter, which allow comments and more
12
Check activities on your website:
CRM systems, content management to know
ROI of display marketing, PPC, email marketing
13
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