Final hh - 17.7.27 - icw vr simulator cinci pd advisory

1. Media Advisory
July 27, 2017
© 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.
AT&T Virtual Reality Simulator Shows Dangers of Smartphone
Distracted Driving
It Can (All) Wait Behind the Wheel
WHO: AT&T* research shows that 7-in-10 people engage in smartphone activities
while driving.1 People are doing much more than just texting from behind the
wheel. They’re checking email, posting to social, and even snapping selfies.
To drive home the message, AT&T is bringing a virtual reality simulator to the
Cincinnati Police District Two National Night Out gathering. Visitors can safely
experience firsthand how dangerous it is to take their eyes off the road and
glance at a phone.
WHAT: When you’re behind the wheel, everything can change in the blink of an eye.
A post, a selfie, a text, a scroll, an email—one look is all it takes. This
simulation shows the consequences of glancing at a phone while driving.
People can also use their own smartphone to view the 360° experience at
home.
The experience is part of the AT&T IT CAN WAIT campaign, which urges
drivers to keep their eyes on the road, not on their phones because
distracted driving is never OK. The campaign began with a focus on not
texting and driving. It has now expanded to the broader dangers of
smartphone use behind the wheel.
Since its launch in 2010, the campaign has:
 Helped grow awareness of the dangers of smartphone distracted
driving to nearly 90% of audiences surveyed.
 Inspired more than 14 million pledges to not drive distracted.
 Worked with departments of transportation in Texas, Kentucky and
other states on research that suggests a correlation between IT CAN
WAIT campaign activities and a reduction in crashes.
 Collaborated with AT&T data scientists on research that shows how
statewide anti-texting laws impact the rate of texting while driving.
WHEN: Tuesday, Aug. 1, 2017
6 p.m. to 9 p.m.
WHERE: Owl’s Nest Park

2. July 27, 2017
© 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. Page 2
1984 Madison Rd.
Cincinnati, 45208
VISUALS: Virtual reality simulator
Opportunity for reporters/videographers/photojournalists to experience
simulator
Interview opportunities with AT&T External Affairs Director Mark Romito
1 Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-
65 who use their smartphone and drive at leastonce a day. Additional information available here.
*About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile
and high speed internet services. We offer the nation’s best data network** and the best global
coverage of any U.S. wireless provider. We’re one of the world’s largest providers of pay TV. We have TV
customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large
businesses around the globe, turn to AT&T for our highly secure smart solutions.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the
AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available
at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on
YouTube at youtube.com/att.
© 2017 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are
trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
marks contained herein are the property of their respective owners.
**Claimbasedonthe NielsenCertifiedData Network Score. Score includes data reported bywireless consumers inthe
NielsenMobile Insights survey, network measurements from NielsenMobile Performance andNielsenDrive Test
Benchmarks for Q4 2016 + Q1 2017 across 121 markets.
For more information, contact:
HollyHollingsworth
AT&T Corporate Communications
holly.hollingsworth@att.com
614-223-5711