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2. 4%
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14%
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Online
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14%
 Events
Face-to-face
Direct Mail
Phone
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6. eMail Capture Clear donate now,
and monthly etc
options
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7. Use images
Other types of giving
options
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8. Welcome
User Visits
Email / First
Website
e-news
Confirmation
Email / Enters email
Additional address
fields
Thank You /
Notification
page
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11. GEN Y BOOMERS
•Trendsetters •Frequent
•Early Adopters internet users
•Willingness to try •Less likely to upload
new social networks Videos or listen
to podcasts
GEN X CIVICS
•Similar to Gen Y but •More passive on
not as quick to adopt social media
•More ‘regular’ users •50% using Facebook
of LinkedIn and YouTube
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32. We work exclusively with non-profits to bring online and other
channels together for successful community building, branding,
retention, renewals, acquisition, stewardship and advocacy
campaigning
Have worked with some of the most demanding, best of breed
clients including Canadian Cancer Society, Greenpeace, Amnesty
International, UNICEF, Sick Kids Foundation, Make-A-Wish
Foundation, The New York Public Library and many more!
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34. Our goal is to help your organization have a record breaking online
fundraising year! …And teach you key elements to the online
fundraising process along the way. This will help your organization
build the tools, knowledge and capacity to continue with online
success for years to come!
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36. Feb-May Jun-Sep Oct-Jan
Introduction to Email list growth
Welcome emails
Online Fundraising tactics
Donation form Fundraising email Preparing holiday
launch appeal series fundraising appeals
Connecting to your Reporting /tracking Integrating with
offline database best practices offline fundraising
Continue Continue
eNewsletter launch
eNewsletters eNewsletters
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