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Cognition 
COGNITIVE PSYCHOLOGY 
(MPPE1113) 
Group Members: 
NAME MATRIC NUMBER 
MOHD HILMIE BIN MOHD MOKHTAR MPP141006 
Cognition 7e, Margaret Matlin Chapter 2
Cognition 
Recognising 
Visual 
Cognition 7e, Margaret Matlin Chapter 2 
& 
Auditory 
Stimuli
Introduction 
visual stimuli previous knowledge 
perception – pattern recognition 
– object recognition 
interpretation
Background on Visual 
Object Recognition 
The Visual System 
1.Distal stimulus: what is ““out there”” 
2.2. Proximal stimulus = 
- active retina cells 
3. Iconic memory = visual 
sensory memory 
4. Occipital lobe = primary visual 
cortex inferotemporal cortex
Cerebral Cortex
Background on Visual 
Object Recognition 
Organization in Visual Perception 
Gestalt Psychology 
figure 
ground 
ambiguous figure-ground relationship 
Explanation for figure-ground reversal 
1) adaptation of neurons in visual cortex 
2) people try to solve the visual paradox
Figure-Ground 
Relationship
Background on Visual 
Object Recognition 
Organization in Visual Perception 
Illusory Contours (subjective contours) 
1) early stages of processing - interpretation 
2) later stages of processing - understanding
Background on Visual 
Object Recognition 
Theories of Visual Object Recognition 
Feature-Analysis Theory 
distinctive features 
Eleanor Gibson's research 
time to decide if two letters are different 
Recognizing letters and numbers on 
envelopes
Background on Visual 
Object Recognition 
Theories of Visual Object Recognition 
The Recognition-by-Components Theory 
Irving Biederman 
structural theory 
Geons = 3-D shapes 
combine geons to form objects 
Problem 
standard viewpoint vs. different viewpoint 
Viewer-centered approach
Geons
Top-Down Processing 
and Visual Object 
Recognition 
In Depth: Overactive Top-Down 
Processing and Occasional Errors in 
Object Recognition 
Change Blindness 
Fail to detect a change in an object or a scene 
Simons and Levin's stranger-and-the-door study 
Detecting the difference between two scenes identify 
important changes more quickly more likely to notice 
an improbable change do not store a detailed 
representation of a scene individual differences
Top-Down Processing 
and Visual Object 
Recognition 
In Depth: Overactive Top-Down 
Processing and Occasional Errors in 
Object Recognition 
Inattentional Blindness 
fail to notice when an unexpected but completely 
visible object suddenly appears 
Simons and Chabris' basketball study
Top-Down Processing 
and Visual Object 
Recognition 
In Depth: Overactive Top-Down 
Processing and Occasional Errors in 
Object Recognition 
Similarities between change blindness 
and inattentional blindness 
 both involve top-down processing 
 when an object appears that is not consistent with their 
concepts, expectations, and memory, people often fail to 
recognize this changed object (change blindness) or this 
new object (inattentional blindness)
Face Perception 
Should be a challenging task 
Recognizing faces from different angles, in 
different settings, with different expressions 
Recognizing Faces Versus 
Recognizing Other Objects 
Face perception as "special" 
Tanaka and Farah--facial features in context vs. 
isolation 
feature identification vs. holistic approach 
(Gestalt)
Neuroscience Research on Face 
Recognition 
Prosopagnosia – non-Gestalt 
inferotemporal cortex 
single-cell recording technique in monkeys 
fMRI studies 
brain's response to faces in upright and upside-down 
positions
Individual Differences: Face 
Identification in People with 
Schizophrenia 
schizophrenia 
use of top-down processing in visual perception 
difficulty perceiving faces 
same/different person 
same/different emotion
Record sound vibrations of someone talking 
Translate vibrations into a sequence of sounds 
that you perceive to be speech 
Distinguish the sound pattern of one word from 
all other irrelevant words 
Separate voice of speaker from background 
noise, including other conversations
Speech Perception 
Theories of Speech Perception 
The Special Mechanism Approach 
speech-is-special approach 
1) humans are born with a specialized device that 
allows us to decode speech stimuli (phonetic 
module or speech module) 
2) we process speech sounds more quickly and 
accurately than other auditory stimuli 
categorical perception
Theories of Speech Perception 
The General Mechanism Approaches 
1) humans use the same neural mechanisms to 
process both speech sounds and nonspeech 
sounds 
2) speech as learned ability 
event-related potential studies 
phoneme judgment and visual cues

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Recognizing Visual and Auditory Stimuli

  • 1. Cognition COGNITIVE PSYCHOLOGY (MPPE1113) Group Members: NAME MATRIC NUMBER MOHD HILMIE BIN MOHD MOKHTAR MPP141006 Cognition 7e, Margaret Matlin Chapter 2
  • 2. Cognition Recognising Visual Cognition 7e, Margaret Matlin Chapter 2 & Auditory Stimuli
  • 3. Introduction visual stimuli previous knowledge perception – pattern recognition – object recognition interpretation
  • 4. Background on Visual Object Recognition The Visual System 1.Distal stimulus: what is ““out there”” 2.2. Proximal stimulus = - active retina cells 3. Iconic memory = visual sensory memory 4. Occipital lobe = primary visual cortex inferotemporal cortex
  • 6. Background on Visual Object Recognition Organization in Visual Perception Gestalt Psychology figure ground ambiguous figure-ground relationship Explanation for figure-ground reversal 1) adaptation of neurons in visual cortex 2) people try to solve the visual paradox
  • 8. Background on Visual Object Recognition Organization in Visual Perception Illusory Contours (subjective contours) 1) early stages of processing - interpretation 2) later stages of processing - understanding
  • 9. Background on Visual Object Recognition Theories of Visual Object Recognition Feature-Analysis Theory distinctive features Eleanor Gibson's research time to decide if two letters are different Recognizing letters and numbers on envelopes
  • 10. Background on Visual Object Recognition Theories of Visual Object Recognition The Recognition-by-Components Theory Irving Biederman structural theory Geons = 3-D shapes combine geons to form objects Problem standard viewpoint vs. different viewpoint Viewer-centered approach
  • 11. Geons
  • 12. Top-Down Processing and Visual Object Recognition In Depth: Overactive Top-Down Processing and Occasional Errors in Object Recognition Change Blindness Fail to detect a change in an object or a scene Simons and Levin's stranger-and-the-door study Detecting the difference between two scenes identify important changes more quickly more likely to notice an improbable change do not store a detailed representation of a scene individual differences
  • 13. Top-Down Processing and Visual Object Recognition In Depth: Overactive Top-Down Processing and Occasional Errors in Object Recognition Inattentional Blindness fail to notice when an unexpected but completely visible object suddenly appears Simons and Chabris' basketball study
  • 14. Top-Down Processing and Visual Object Recognition In Depth: Overactive Top-Down Processing and Occasional Errors in Object Recognition Similarities between change blindness and inattentional blindness  both involve top-down processing  when an object appears that is not consistent with their concepts, expectations, and memory, people often fail to recognize this changed object (change blindness) or this new object (inattentional blindness)
  • 15. Face Perception Should be a challenging task Recognizing faces from different angles, in different settings, with different expressions Recognizing Faces Versus Recognizing Other Objects Face perception as "special" Tanaka and Farah--facial features in context vs. isolation feature identification vs. holistic approach (Gestalt)
  • 16. Neuroscience Research on Face Recognition Prosopagnosia – non-Gestalt inferotemporal cortex single-cell recording technique in monkeys fMRI studies brain's response to faces in upright and upside-down positions
  • 17. Individual Differences: Face Identification in People with Schizophrenia schizophrenia use of top-down processing in visual perception difficulty perceiving faces same/different person same/different emotion
  • 18. Record sound vibrations of someone talking Translate vibrations into a sequence of sounds that you perceive to be speech Distinguish the sound pattern of one word from all other irrelevant words Separate voice of speaker from background noise, including other conversations
  • 19. Speech Perception Theories of Speech Perception The Special Mechanism Approach speech-is-special approach 1) humans are born with a specialized device that allows us to decode speech stimuli (phonetic module or speech module) 2) we process speech sounds more quickly and accurately than other auditory stimuli categorical perception
  • 20. Theories of Speech Perception The General Mechanism Approaches 1) humans use the same neural mechanisms to process both speech sounds and nonspeech sounds 2) speech as learned ability event-related potential studies phoneme judgment and visual cues