Breaking Bad UX
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The document outlines the Lean UX work cycle for startups, which consists of 7 steps: 1. Feel the pain - understand the problem you are solving and who it is for. 2. Know your user - learn about your target users. 3. Validate assumptions - check your assumptions about the problem and users. 4. Test with real users - test your ideas and prototypes with actual users. 5. Onboarding during use - help new users understand how to use your product. 6. The 3 Fs - ensure your product has functionality, is fun to use, and feels satisfying. 7. UX first - prioritize user experience in your product development.
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Breaking Bad UX
- 1. x
- 2. UUX Expert & Entrepreneur
- 3. x
- 5. The Startup Bible: What problem are you solving? Who are you solving it for?
- 6. 1. Feel the pain
- 7. The Mug- Mouse Think / Feel the pain Louise Wictoria Klinker
- 8. iOnRo ad Think / Feel the pain
- 9. iOnRo ad Think / Feel the pain
- 10. Think / Feel the pain
- 11. Think / Feel the pain
- 12. The Startup Bible: What problem are you solving? Who are you solving it for?
- 13. 2. Know your user lukechueh.com
- 14. lukechueh.com Think / Know your user Both sides of the marketplace Broad answer This and that
- 15. Think / Know your user
- 16. Think / Know your user
- 17. Think / Know your user
- 18. Think / Know your user
- 19. Lean UX Work Cycle 1. Feel the pain 2. Know your user 3. Validate assumptions
- 21. Lean UX Work Cycle 1. Feel the pain 2. Know your user 3. Validate assumptions 4. Test with real users
- 22. 4. Test with real users
- 23. Check/ Test with real users
- 24. $300 Million Button x Check/ Test with real users
- 25. $12 million increase in revenue Check/ Test with real users AfterBefore x
- 26. Lean UX Work Cycle 1. Feel the pain 2. Know your user 3. Validate assumptions 4. Test with real users
- 27. 5. Onboarding during use
- 28. Make/ Onboarding during use BreezoMeter
- 29. Make/ Onboarding during use Snapc hat
- 30. Make/ Onboarding during use tinder
- 31. Make/ Onboarding during use
- 32. 6. The 3 Fs Functionality Fun Feeling
- 34. Lean UX Work Cycle 1. Feel the pain 2. Know your user 3. Validate assumptions 4. Test with real users 5. Onboarding during use 6. The 3 Fs
- 35. 7. UX first
Editor's Notes
- UX Expert and Mentor Google Campus TLV ConferPlace - sold
- almost all startups fall through the same cracks develop product with BAD UX. Sometimes even the wrong product for the wrong user mentoring dozens of startups These are the 7 most common UX tasks that startups fail at better off than 90% of the startups
- Startups working with Lean startup - MVP Lean UX - 3 phases - Think Check Make How the cycle works. Startups tend to fail at specific points at each of the 3 stages All startups in All stages. When i 1st meet with a startup - even before I take a look at their product I start with the “think” - ask them 2 questions:
- base of every UX user research. This is your bible = from features to business model, messaging and marketing. This is where more than 50% of startups fail. 2 rules: no “and” No broad answers.
- Only one pain. if it’s not a pain its a “nice to have product”. Proud startups - say they solve 1+ 1 That is the wrong answer. Too many features – no focus you get messy and even dangerous products. I tried using the tweezers in this to style my eyebrows and ended up poking a screwdriver in my eye! And Look at what happens to product trying to solve 2 problems...
- very messi. Not functional and not a good experience. Trying to solve 2 pains but actually creating 1 BIG one
- Solving the problem - preventing car accidents. But that is a very broad problem/ What causes car accidents
- This creates a products that is ot focused. Confuses the users and also confuses you regarding targeting the user. messaging. business model etc.
- precise narrow and focused messaging
- To help answer this question it is sometimes better to first know who your user is. The user and pain are naturally connected.
- The answer to these questions is the base of every UX user research. This is your bible = from features to business model, messaging and marketing. This is where more than 50% of startups fail. right and wrong answers 2 roles: there is no “and” No broad answers. be specific
- Age & Gender Nationality Marital status profession socio economic level not more than distinct user Build the right product for the right audience Like sowing a glove to a specific hand
- 1. different answers - (Tipranks) professionals? beginners? for fun? 2.Broad answer - (dscovered) SMB lawyer? mechanic? hair salon? startups? Who will be working? - accountant? secretary? developer? copywriter? 3.MarketPlace - (many products today - user generated content) provider? consumer?
- targeting the 2 sides of the marketplace equally. You have to choose a side. You can target the other the sides in other ways. stratagy start with pprovider and move to consumer.
- focused value proposition and call to action
- When you finish with the “Think” the hardest past of the work is done. DON’T move to build your product. check if what you “think” is “true” Recognize assumptions Build tools Validate assumptions
- These are crucial assumptions that can completely changed the definition of the product, the messaging, the experience and the business model. Some of the ConferPlace assumptions People go to conference mainly to network professionals want to network online They would like to attend a virtual conference conference organizers want to increase revenues sponsors are interested in data pre determined criteria for success and failure My biggest mistakes - Validating assumptions with the Beta users and not the real market don’t do it do it on the wrong market
- When you finish with the “Think” the hardest past of the work is done. DON’T move to build your product. check if what you “think” is “true” Recognize assumptions Build tools Validate assumptions
- real usability testing and not “ I let my friends use it”
- a small example of usability testing I conducted on a product. Let’s react that usability testing here: What will happen after I click on Connect with Facebook?
- Jared Spool conducted usability testing for an e-commerce site. after the check out page there was a big drop. simple form 2 fields - email and passworkd and 1 button “register” why? don’t want to get in a relationship
- Expedia used analytics and saw that their customers were not completing a purchase, even after clicking the buy button and entering their billing information. By analysing what was going wrong they worked out that one data field – “Company” – was confusing customers Expedia gained 12m dollar in profit by removing 1 field in the form that said "company" and confused users
- When you finish with the “Think” the hardest past of the work is done. DON’T move to build your product. check if what you “think” is “true” Recognize assumptions Build tools Validate assumptions
- 1st time user is not the same as a returning user - different flows The user knows NOTHING about your product No explanations. If you need to explain then your UX is not good enough. Making me work too hard with no reward Value proposition onboard during use
- too much text making me work too many explanations, seems confusing
- tinder “for work” joke
- We sometimes focus too much on functionality and forget the feeling and fun Every product has feeling- dating and bank more, todo list sometimes less. And don't forget the fun
- When you finish with the “Think” the hardest past of the work is done. DON’T move to build your product. check if what you “think” is “true” Recognize assumptions Build tools Validate assumptions
- I'll do UX later after I raise money. The benefit from UX is greater the earlier you do i You need a UX on board from day 1 Same as you wouldn't write the code if you are not a developer. ON SECOND THOUGHT - his means I'LL BE OUT OF A JOB MENTORING