Mobile apps in higher education marketing

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Higher Education Marketing

Education

Mobile Apps in Higher Education Marketing

1. Mobile Apps
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The explosive growth of mobile technology adoption is
undeniable, with mobile web access predicted to eclipse
desktop access in 2014.
Nearly 70 percent of college-bound high school students
access college websites by mobile devices.
Universities have used apps for diverse purposes, including:
 Interactive campus maps
 Searchable course catalogues
 Videos for campus tours, student testimonials, or academic
programming
 Upcoming events, performances, lectures
 Transportation and contact information



Apps can be used for extra resources or even as a
foundation for online courses.

Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing

Slide 3

Mobile Apps in Higher Education Marketing

2. Digital Strategy Development
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Integrating mobile apps with other internal systems can be
challenging but lead to greater long-term functionality and
easier adaptation.
As mobile users tend to be task driven, universities should
focus on key features to make available on mobile devices,
such as a list of programs, application instructions and
deadlines, and campus maps.
Using open source platforms, such as Kurogo, enables
students to develop some of the modules themselves.
 Over 200 schools use Kurogo to integrate with other apps, synch
with social media accounts, and connect and share code with other
institutions.

Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing

Slide 4

Mobile Apps in Higher Education Marketing

3. Swift and Agile Solutions
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It is important that universities don't get caught up in
sweeping content strategy and development at the expense
of short-term solutions.
Developing mobile optimized templates for the existing
website is likely the best place to start to reach the most
people.
 Find a platform to get up and running quickly, then integrate
feedback to add new features over time.
 Collaborate with top-level stakeholders to take action with a
cohesive vision and universal access.



Toolslike AppMakr have encouraged some administrators
with no real programming knowledge to very cheaply build
their own.
 The user experience should be the key priority with any new app.

Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing

Slide 5

Mobile Apps in Higher Education Marketing

4. Apps vs. HTML5
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While there are clear competitive benefits for higher
education to be proactive regarding mobile, shifting
consumer markets and budgetary limitations make
implementation strategies more challenging.

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Adobe's recent report revealed that only three years since
the iPad's introduction, tablets are now driving more web
traffic than smartphones, with an impressive 70 percent
more page views per visit.

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Changing mobile trends highlight the fact that developing
separate apps for each platform can be expensive and timeconsuming.

Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing

Slide 6

Mobile Apps in Higher Education Marketing

4. Apps vs. HTML5


Responsive HTML5 coding works like an app but in your
mobile browser, meaning that anyone on any phone or tablet
can view your app.
 An HTML5 web app can be "wrapped" into a native app for iOS,
Android and Blackberry so it is available in app stores, as well as
through a browser.



Although useful apps are an ideal part of student marketing
for the mobile generation, a college's main priority should be
providing an easy way for its audiences to access services
on the mobile web, in whichever way institutional and user
goals are best met.

Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing

Slide 7

Mobile Apps in Higher Education Marketing

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