2. The genre of the film has to be clear in order
for the audience to understand and enjoy the
film to its full potential.

3. Genres tend to be formulaic-meaning they all
stick to the same conventions.
This is due to the audience having specific
expectations of the genre, and producers want
to fulfill these so that the audience feel like
they are satisfied with what they are
watching.

4. Although the audience may know
what will happen within a film, such
as: in a chick-flick,they can predict
that a relationship or love
complication will occur, but they still
want to find out HOW things happen
and what the final outcome will be.

5. Each film is unique and different;
however genre classifies and joins
each of these films together. They
key ingredients to setting up a films
genre, is to take in to consideration
what the typical traits, conventions
and characteristics are of the genre
you want to produce.

6. A quote from Steve Neal says:
“Repetition but different” is the
language of genre.

7. Here are examples of films
in the chick flick genre:
„Crazy stupid love‟ and
„Love actually‟. As they are
both chick flicks, the
audience have certain
expectations of these
films, both of which will be
similar to each other.

8. As the audience we expect these two films to
include the theme of love. This is also displayed in
both of the titles of the films as the word love has
been used. We also expect a female protagonist and
a possible love interest that features a lot too.
However we expect a problem (agent of change) to
occur which creates a „quest‟ in order to resolve in
equilibrium at the end when a possible relationship
will feature.
We also expect music which mentions love, either
slow paced at a romantic moment or fast paced
during the „quest‟ so that the correct mood is set.

9. Here is the plot of a chick-flick film: „Crazy
Stupid Love‟…the typical chick-flick traits are
highlighted in pink.
Cal Weaver gets the surprise of his life when he learns that his wife Emily
cheatedon him with a coworker, David Lindhagenand wants a divorce. After
moving into his own apartment, Cal begins talking loudly about his divorce,
until he attracts the attention of a young man named Jacob Palmer- a
womanizer who successfully beds women each night, although a young woman
named Hannah recently rejected his advances. Taking pity on Cal, Jacob
agrees to teach him how to pick up women. As they spend their evenings at
the bar together, a friendship begins to blossom.
Cal- a father of two, has transformed and is getting women quite easily,
whereas Jacob now only has one girl on his mind…Hannah.
After many attempts to win back Cal's wife, Emily realises that after all this
weird behaviour from Cal was just an attempt to get her back. They get back
together. Jacob reveals his love to Hannah and starts spending time with her,
however a coincidence occurred as Hannah is Cal‟s daughter. To much of Cal‟s
disgust of this womanizer-so called friend, is going out with his daughter.
However, Emily and Cal have to allow their daughter to date Jacob as they
realise that they are actually in love. Jacob had changed his ways. Two
relationships were the outcome and they had become a family again.

10. Set almost entirely in London, England during five frantic weeks before
Christmas follows a web-like pattern of inter-related, loosely related and
unrelated stories of a dozen or more various individuals with their love
lives, or lack of them. The central character is the new bachelor prime
minister David who cannot express his growing feelings for his new personal
assistant Natalie. The prime minister's older sister Karen slowly grows
aware of her husband Harry's flirtation with an office worker named Mia.
Karen's friend Daniel is a recently widowed writer whose 11-year-old son
asks for love advice about a girl he has a crush on. Meanwhile, Jamie is
another writer who leaves his girlfriend after catching her cheating on him
and travels to France to write a novel where he pursues a possible romance
with his non-English speaking Portuguese maid Aurelia. Also, Harry's
American secretary Sarah questions a romance she pursues with the office
hunk Karl, but her personal family problems get in the way. Other
secondary characters involve a photographer who pursues his best friend's
new wife Juliet; a pair of movie stand-ins, named John and Judy, who grow
closer after their simulated love scenes; a libidinous chum who wants to
travel to Wisconsin, USA to score with women; and a burned-out former
rock star named Billy Mack who is the main connection between all stories
involved.

11. As you can see, both of these films include similar
traits that make them feature in the chick-click
genre. Each film fulfilled some/most of our
expectations such as: love interests, complicated
situations and happy resolutions.
Films within a specific genre can be seen as
formulaic and traditional, however each film and
plot are unique, but abide by the conventional
traits that the genre entails.

12. As you can see, this chick-flick film
has used many typical conventions
so they the audience are clear on
the genre and their expectations are
fulfilled.

13. As I am producing a chick-flick, my film will be influenced on
these two examples, ensuring that I use generic traits such
as the themes of love and unrequited love and „quests‟ to
get to desired outcomes.
The idea of having the key information on the credits and
titles written in red will also influence my ideas as the
colour red connotes with romance and my film is based
predominantly on the idea of love. This would created a
clear link between the title and the content of the film, just
as these two examples do.