With increasing social media and technology integration, there is an opportunity for businesses to tap into customer data. Consumers no longer want to be bombarded with irrelevant marketing message they expect a personalized and unified experience from the businesses they engage with. They are increasingly seeking a uniform level of engagement from businesses, regardless of their size. In order to meet these expectations, businesses need to enable all their customer facing teams to capture data and build insights. The importance of creating a comprehensive and accurate understanding of the customer is thereby increasing each day. Although building a complete customer view has valuable payoffs, it can become a major challenge for businesses today.

1. How Salesforce Enables a
Unified View of
Customers?

2. INTRODUCTION
Social Intelligence is the new
mantra, the amount of data being
generated and acquired is increasing
exponentially successful businesses
tap into customer data.

3. Why is there a need for a
single customer view?

4. Effective Marketing
and Sales
campaigns

5. Empowers
sales
teams

6. Streamlines
Business
processes

7. What are the Challenges
faced by Businesses in
the implementation of
unified customer view?

8. Disparate
Systems

9. Data Silos

10. Multiple channels of Engagement

11. How can
Salesforce
help?

12. Integrates
customer data on
a single platform

13. B I J O U M E D I A M A R K E T I N G P R O P O S A L
Optimize and
Integrate
Architecture

14. M A R K E T I N G P R O P O S A L
Rationalizes
customizations

15. B I J O U M E D I A M A R K E T I N G P R O P O S A L
SUMMING UP
Without a Unified customer view businesses can be impacted
severely heavily. Salesforce can resolve this problem easily by
integrating customer data and optimizing the architecture that
businesses work with.

16. To Read More :
http://hicglobalsolutions.com/blog/how-salesforce-enables-a-unified-view-of-customers/