No company can succeed without #innovation, yet many try to hack their way to success. often resulting in disappointing results. How can you make your company sustainably innovative? What does it take to "beat the system"? Watch & join the conversation

1. INNOVATION
Beyond the hype
isMASSIVE

2. We can’t start without a quote
Just not by you, sorry…

3. Here, you see, it takes all the
running you can do, just to
keep in the same place.
If you want to get somewhere
else, you must run at least
twice as fast!
“
― Lewis Carroll, Alice Through the Looking Glass
The Red Queen explains to Alice how the world works…
Written almost 150 years ago, and move relevant than ever

4. My personal experiences
Startups Fortune 500+
Led innovation & design; directly & through McKinsey & Co.

5. Why?
Always trying to crack the code of successful innovations
Why do some companies manage to repeatedly get it “right”?

6. Need to innovate?
There’s a for that!system
We’re obsessed with industrial-age thinking. We want easy steps

7. Design Sprint
Many great approaches are out there for the ideation phase

8. Value Proposition Canvas
With Jobs to be Done
Many great approaches are out there for the ideation phase

9. All. This. Fun.
https://blog.usejournal.com/when-which-design-thinking-lean-design-sprint-agile-a4614fa778b9Perhaps “more” is not what we need…

10. Following a system
Feels good!
isMASSIVE

11. Yet shortly afterwards…

12. where did we go wrong?
Did the workshops
Used lots of Post-Its
Filled all the whiteboards
Still… great ideas, on beautiful post-its, often fail epically

13. 3 teams, same company
Original idea
Market potential
Openly challenge ideas
Contain conflicts
Sense of ownership
Team experience
— CASE STUDY —
Comparing my impressions, leading 3 MVP teams in a Fortune 500 company

14. 3 teams, same company
Original idea
Market potential
Openly challenge ideas
Contain conflicts
Sense of ownership
Team experience
— CASE STUDY —
How a team thinks & operates > Great Ideas and business potential

15. Beyond the hype
isMASSIVE

16. Where culture sucks,
great ideas will die.
isMASSIVE

17. “culture fit”
is a dangerous idea1
isMASSIVE

18. will this candidate…
Add a new
dimension to
our culture?
Add a missing
viewpoint or
context?
Challenge our
thinking and
processes?
Instead, think:
isMASSIVE

19. It’s OK to fight!
You really need to disagree more often2
isMASSIVE

20. Encouraging disagreements:
Dig deeper
into the
problem
Become more
engaged
Stress-test our
arguments
Helps us
isMASSIVE

21. Well…
Disagree & commit
Consensus is not a prerequisite
for commitment
3
isMASSIVE

22. We are all biased
We can’t get it right every time
Waiting to say “I knew it will never work” = poison
Let’s admit…
Told you
so…
isMASSIVE

23. Complacency is deadly
And you never even see it coming4
isMASSIVE

24. https://www.merriam-webster.com/dictionary/complacency
isMASSIVE
Proactively seek to identify & eliminate complacency

25. ― Andy Grove, Co-Founder & CEO of Intel (died 2016)
Success breeds complacency.
Complacency breeds failure.
“
isMASSIVE

26. Keep a beginner’s mind
To avoid complacency & developing the deadly tunnel vision
Learn from new team members
Explore to how things work outside your usual tasks
Practice zero-based thinking
isMASSIVE

27. Organic
innovation
avoid
complacency
seek diversity
of thought
encourage
voicing opinions
teach to disagree
& commit
By enabling the right
cultural conditions,
innovation becomes
organic and inevitable

28. Thank you!
Yanay Zohar
Founder & CEO
isMASSIVE
isMASSIVE
ONE CULTURE FORWARD
yanayz
isMASSIVE is helping ambitious
companies embrace the mindsets,
develop the culture & adopt the
habits that make innovation
unstoppable.
now@ismassive.com
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