A review of basics around branding, social media, personality, content (video / infographics) and metrics for building a strong community. Reminder that all attendees received a $500 voucher to be used on any infographic, video or other asset before the end of 2013. Claim your voucher by filling out a Creative Brief for the project here: http://bit.ly/10Wc5Ik

2. A Creative Agency
for Good

3. #FUNKNJUNK

5. @davidgloss

6. #FUNKNJUNK

14. Personality
Are you more masculine or feminine?
Are you more millennial or boomer?
If you were a car, what type would you be?
What celebrity most embodies your organization?
What adjectives most describe your personality?

16. Get Method!

17. Understand your Audience

18. Staff is the first audience!

19. Understanding Your Needs
Fundraising
High touch volunteers
Skilled volunteers
Advocates
Knowledge sharing/Thought Leadership
Mass understanding/Adoption

20. Audience Levels
Misconceptions; Those who “Get it”; Ambassador
Value; Challenges; Messaging
PROFILE: Josh

21. Crowdfunding
or
Coffee

22. Channel Selection
What are your resources/capacity?
How customized can you be?
Where do you want people to end up?
What are your peers doing?
What are your idols doing?
Can you think integrated-ly?

23. The Minimum

24. Think Integrated-ly

25. The Minimum

26. Content Matters

27. What it takes
Video/Film/Infographics
$3,000 - $50,000
4 - 6 weeks
1 Internal Coordinator
15 hours internal
Purpose/Call to Action
1 - 2 Script Revisions
1 – 2 final revisions
Document Sharing
Hi res logos
Publishing date
Platform (Vimeo for hi res, YouTube for sharing, Visual.ly)
Description, Keywords
Promotion
(Premiere>Blog> Press Release > Newsletter > Social > Listen)

29. Budgeting
Scarcity vs Abundance
Life Time Value
$ x # x T = LTV
$500 x 1 x 3 = $1,500
Investing in your Community
Dan Pallotta – The Way we Talk about Charity is Dead Wrong
http://www.youtube.com/watch?v=HRJeJ8aJWi8

30. Measurement
# of event attendees
# of post event website
visits
% growth in newsletter
driven engagement
% growth in online
contributions
# of articles and media
inquiries for org expertise
# of requests to get
involved
# of new committee
members
# of job inquiries
# of committee members
matriculating to the board

31. Best Practices
Know who you are
Set a content calendar, by channel and audience
Meet weekly or bi-weekly
Have content in the hopper
Segment Audiences ongoing
Cross pollinate (Newsletter opens to social engagement or in
person)
Write your own content

34. Resources/Offers
HMC Digital Audit – http://bit.ly/11Yjl26
HMC Personality Profile – http://bit.ly/15gEYhE
HMC Creative Brief – http://bit.ly/10Wc5Ik ($500 voucher)
#FUNKNJUNK
@hmctwit
heresmychance.com

35. Thank you!
@davidgloss
dave@heresmychance.com