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Part 1 The Persuasion Imperative
There may have been a time when a boss gave orders and
subordinates followed them. If you've watched the AMC series
"Mad Men"—based on Madison Avenue marketing executives in
the 1960s—you've seen an image of deference to authority,
respectful obedience to those higher up in the hierarchy, and a
paternalistic relationship between boss and employee.
With time comes change. Organizations are no longer male
dominated as they were in the 1950s. Laws and policies are in
place that better protect employees against the sometimes-
capricious whims of supervisors.
Another sign of shifting cultural values is the way managers use
their power. Commandments are out. Persuasion is in.
When IBM manager Kate Riley Tenant needed to reassign
managers and engineers to form a database software team, she
had to persuade IBM employees from all corners of the globe,
none of whom directly reported to her. According to Tenant, it's
a big change from when she started in the field 20 years ago.
"You just decided things, and people went off and executed,"
she said. Now, "not everybody reports to you, and so there's
much more negotiation and influence."
John Churchill, a manager with Florida-based Gerdau
Ameristeel Corporation, agrees. The question now, he says, is
"How do I influence this group and gain credibility?"
At IBM, the challenge of persuading employees across reporting
relationships has become so significant that the firm developed
a 2-hour online course to help managers persuade other
employees to help with projects crucial to its business. IBM's
tips for managers include the following:
•Build a shared vision
•Negotiate collaboratively
•Make trade-offs
•Build and maintain your network
Despite meeting initial resistance, after completing the training
program, Tenant was able to persuade most IBM managers and
engineers to join the team.
This doesn't mean authority has lost all its power. Robert
Cialdini, a social psychologist who has studied persuasion for
decades, lists authority as one of his keys to influence. Even
more important may be the so-called "bandwagon effect" (or
what Cialdini called "social proof")—Cialdini and others have
found that people are often deeply persuaded by observing what
others are doing. From his research, no message more
effectively got hotel guests to reuse their towels than citing
statistics that others were reusing their towels.
So, if you're a manager who needs to persuade, present the
vision behind the request and be collaborative, but it also
wouldn't hurt to tell those you're trying to persuade about others
who have already agreed to your request.
Based on the above reading and the knowledge gained from
your assigned readings, respond to the following questions:
•Are the precepts of the IBM training program consistent with
your reading this week? Why or why not?
•Are there other keys to persuasion and influence that might be
added to the IBM program?
•If you had a manager who wanted you to do something against
your initial inclination, which of IBM's elements would work
best on you? Why?
•Do you think generational values explain the changing nature
of the employer–employee relationship? You should base your
response upon what you learned in Week 1 about values.
Part 2
This week you learned about a number of different leadership
theories. Choose two of today's leaders listed below and
research on their leadership styles:
•Richard Branson
•Michael Dell
•Debbi Fields
•Bill Gates
•Suze Orman
•Donald Trump
•Meg Whitman
•Oprah Winfrey
For each leader you choose, describe why these individuals are
so successful and identify which theory or theories best
exemplify their leadership style.
Find at least three to five articles that will support your
research.
Support your responses with examples.
Cite any sources in APA format.
Submission Details

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Part 1 The Persuasion ImperativeThere may have been a time whe.docx

  • 1. Part 1 The Persuasion Imperative There may have been a time when a boss gave orders and subordinates followed them. If you've watched the AMC series "Mad Men"—based on Madison Avenue marketing executives in the 1960s—you've seen an image of deference to authority, respectful obedience to those higher up in the hierarchy, and a paternalistic relationship between boss and employee. With time comes change. Organizations are no longer male dominated as they were in the 1950s. Laws and policies are in place that better protect employees against the sometimes- capricious whims of supervisors. Another sign of shifting cultural values is the way managers use their power. Commandments are out. Persuasion is in. When IBM manager Kate Riley Tenant needed to reassign managers and engineers to form a database software team, she had to persuade IBM employees from all corners of the globe, none of whom directly reported to her. According to Tenant, it's a big change from when she started in the field 20 years ago. "You just decided things, and people went off and executed," she said. Now, "not everybody reports to you, and so there's much more negotiation and influence." John Churchill, a manager with Florida-based Gerdau Ameristeel Corporation, agrees. The question now, he says, is "How do I influence this group and gain credibility?" At IBM, the challenge of persuading employees across reporting relationships has become so significant that the firm developed a 2-hour online course to help managers persuade other employees to help with projects crucial to its business. IBM's
  • 2. tips for managers include the following: •Build a shared vision •Negotiate collaboratively •Make trade-offs •Build and maintain your network Despite meeting initial resistance, after completing the training program, Tenant was able to persuade most IBM managers and engineers to join the team. This doesn't mean authority has lost all its power. Robert Cialdini, a social psychologist who has studied persuasion for decades, lists authority as one of his keys to influence. Even more important may be the so-called "bandwagon effect" (or what Cialdini called "social proof")—Cialdini and others have found that people are often deeply persuaded by observing what others are doing. From his research, no message more effectively got hotel guests to reuse their towels than citing statistics that others were reusing their towels. So, if you're a manager who needs to persuade, present the vision behind the request and be collaborative, but it also wouldn't hurt to tell those you're trying to persuade about others who have already agreed to your request. Based on the above reading and the knowledge gained from your assigned readings, respond to the following questions: •Are the precepts of the IBM training program consistent with your reading this week? Why or why not? •Are there other keys to persuasion and influence that might be added to the IBM program? •If you had a manager who wanted you to do something against your initial inclination, which of IBM's elements would work best on you? Why? •Do you think generational values explain the changing nature of the employer–employee relationship? You should base your
  • 3. response upon what you learned in Week 1 about values. Part 2 This week you learned about a number of different leadership theories. Choose two of today's leaders listed below and research on their leadership styles: •Richard Branson •Michael Dell •Debbi Fields •Bill Gates •Suze Orman •Donald Trump •Meg Whitman •Oprah Winfrey For each leader you choose, describe why these individuals are so successful and identify which theory or theories best exemplify their leadership style. Find at least three to five articles that will support your research. Support your responses with examples. Cite any sources in APA format. Submission Details