Yamaha Motor India research report

Projectsformba.blogspot.com

A

Project Report

ON

“REARCH IN YAMAHA SUPERBIKE&R15”

FOR
“YAMAHA MOTOR INDIA PVT. LTD.”

Submitted to:

(HEAD OFFICE, NOIDA)
Guide

IN PARTIAL FULFILLMENT OF
PGDBM Course

Submitted by:

(2007-2009)

India Yamaha motor Pvt. Ltd.
Corporate office
A-3, industrial area ,Noida
Dadri road, surajpur – 201306
Ph .No.-
E- mail –

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A

Project Report

ON

“REARCH IN YAMAHA SUPERBIKE&R15”

FOR
“YAMAHA MOTOR INDIA PVT. LTD.”

By

(2007-2009)

(POST GRADUAT DIPLOMA IN MANAGMENT)
PGDBM Course
(POST GRADUATION DIPLOMA IN BUSINESS MANAGMENT)

Submitted To:
University Of Pune
Institute of Businesses Management & Research
Pune

(2007-2009)

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CERTIFICATE

This is to certify that …………………. of INTERNATIONAL
INSTITUTE OF MANAGEMENT STUDIES has successfully completed
the project work titled “YAMAHA SUPERBIKE&R15” in partial
fulfillment of requirement to the award of :-

POST GRADUATE DIPLOMA IN MANAGEMENT(PGDM)
POST GRADUATE DIPLOMA IN BUSINES MANAGEMENT
(PGDBM) prescribed by IIMS, Pune.

This project is the record of authentic work carried out during the
academic year 2007-09.

Internal Project Guide Director

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DECLARATION

I, ………………………, hereby declare that this project is
the record of authentic work carried out by use during the
academic year 2007-09 and has not been submitted to any other
University or Institute towards the award of any degree.

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INDEX

S.No. Content Page
No.
1. ACKNOWLEDGEMENT
1. INTRODUCTION
1. About Yamaha Motors

2. Company Profile
1.. Product
3. Yamaha first sports bike
4. Product Profile
5. Yamaha logo history
6. 4Ps of Marketing
7. Research Methodology
8. Yamaha Accessories
9. Analysis
10. Recommendations & Suggestion
11. Competitors
12. Summary & Conclusion – YZF-R1, MT01, R15
13. Questionnaires

14. Abbreviations

16. Bibliography

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ACKNOWLEDGEMENT

This project is an attempt to share my experience and learning during
the two months of project with “YAMAHA MOTOR INDIA PVT. LTD.”
in Noida.This project would not have been possible without the support
and guidance that I have received from various people at different
stages of the project.

I would like to express my profound gratitude and sincere thanks to
…………………… Sir,Marketing head my external guide for guiding
me throughout the project. It indeed has given me invaluable exposure
in fieldwork and market research.

I would also like to express my thanks in no less measure to my internal
guide. I put my sincere thanks and regards to ………………… My
internal project guide for his valuable guidelines.

My deepest regard to my parents who have always encouraged me in
pursuit of higher education. They have been immense source of
inspiration and support to me as well, without which completing this
course would have been difficult. I dedicate this work to my family
without whose cooperation this task would have remained unachieved.

Last but not the least I would like to thanks the dealers, sub-dealers,
garages and customers of Delhi, who cooperated in giving me the
information required for the project.

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INTRODUCTION

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. Subsequently, it entered
into a 50:50 joint venture with the Escorts Group in 1996. However, in
August 2001, Yamaha acquired its remaining stake as well, bringing the
Indian operations under its complete control as a 100% subsidiary of
Yamaha Motor Co., Ltd, Japan.

India Yamaha Motor operates from its state-of-the-art-manufacturing units
at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces
motorcycles both for domestic and export markets. With a strong workforce
of 2000 employees, India Yamaha Motor is highly customer-driven and has
a countrywide network of over 400 dealers.

The company pioneered the volume bike segment with the launch of its 100
cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range
of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio
includes Crux (100cc), Alba (106cc) and Gladiator (125cc).

.

We will establish YAMAHA as the "exclusive & trusted brand" of
customers by "creating Kando" (touching their hearts) - the first time and
every time with world class products & services delivered by people having
"passion for customers".

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We are committed to:

Be the Exclusive & Trusted Brand renowned for marketing and
manufacturing of YAMAHA products, focusing on serving our customer
where we can build long term relationships by raising their lifestyle through
performance excellence, proactive design & innovative technology. Our
innovative solutions will always exceed the changing needs of our customers
and provide value added vehicles.

Build the Winning Team with capabilities for success, thriving in a climate
for action and delivering results. Our employees are the most valuable assets
and we intend to develop them to achieve international level of
professionalism with progressive career development. As a good corporate
citizen, we will conduct our business ethically and socially in a responsible
manner with concerns for the environment.

Grow through continuously innovating our business processes for creating
value and knowledge across our customers thereby earning the loyalty of our
partners & increasing our stakeholder value.

.

Customer #1

We put customers first in everything we do. We take decisions keeping the
customer in mind.

Challenging Spirit

We strive for excellence in everything we do and in the quality of goods &
services we provide. We work hard to achieve what we commit & achieve
results faster than our competitors and we never give up.

Team-work

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We work cohesively with our colleagues as a multi-cultural team built on
trust, respect, understanding & mutual co-operation. Everyone's contribution
is equally important for our success.

Frank & Fair Organization

We are honest, sincere, open minded, fair & transparent in our dealings. We
actively listen to others and participate in healthy & frank discussions to
achieve the organization's goals.

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COMPANY PROFILE

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Paving the Road to Yamaha Motor Corporation

"I want to carry out trial manufacture of motorcycle engines." It was from
these words spoken by Genichi Kawakami (Yamaha Motor's first president)
in 1953, that today's Yamaha Motor Company was born.

"If you're going to do something, be the best."

Genichi Kawakami

The first Yamaha motorcycle... the YA-1.

Then, in January of 1955 the Hamakita Factory of Nippon Gakki was built
and production began on the YA-1. With confidence in the new direction
that Genichi was taking, Yamaha Motor Co. Ltd. was founded on July 1,
1955. Staffed by 274 enthusiastic employees, the new motorcycle
manufacturer built about 200 units per month.

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Genichi Kawakami's history with Yamaha was long and rich. He saw the
new corporate headquarters in Cypress, California and the 25th Anniversary
of Yamaha become a reality in 1980. He also watched bike #20 million roll
off the assembly line in 1982. Genichi passed away on May 25, 2002 yet his
vision lives on through the people and products of Yamaha, throughout the
world.

Founded

Founded July 1, 1955

Capital 48,302 million yen (as of March 31, 2008)

President Takashi Kajikawa

Employees 46,850 (as of December 31, 2007)
(Consolidated) Parent: 9,019 (as of December 31, 2007)

Sales (Consolidated) 1,756,707 million yen
(from January 1, 2007 to December 31, 2007)
Parent: 799,209 million yen
(from January 1, 2007 to December 31, 2007)

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Sales Profile Sales (%) by product category (consolidated)

Sales (%) by region (consolidated)

Major Products & Manufacture and sale of motorcycles, scooters,
Services electro-hybrid bicycles, boats, sail boats, Water
Vehicles, pools, utility boats, fishing boats,
outboard motors, diesel engines, 4-wheel
ATVs, side-by-side vehicles, racing karts, golf
cars, multi-purpose engines, generators, water
pumps, snowmobiles, small-sized snow
throwers, automotive engines, intelligent
machinery, industrial-use remote control
helicopters, electrical power units for
wheelchairs, helmets. Biotechnological
production, processing and sales of agricultural
and marine products and microorganisms.
Import and sales of various types of products,
development of tourist businesses and
management of leisure, recreational facilities
and related services.

Headquarters 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan

Affiliated Companies Consolidated subsidiaries: 112
Non-consolidated subsidiaries: 8
(by the equity method)
Affiliates: 27
(by the equity method)

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• Won Novice 250 and 350cc classes of 1st All
Japan Road Race Championship
• Motorcycle development operations
transferred from Yamaha Technological
Research Institute to YMC headquarters

• Full export operations transferred from
Nippon Gakki to YMC
• Yamaha-built Toyota 2000GT sets world
records in 3 speed trials categories and
international records in 13 categories

• First Yamaha racing kart model "RC100"
released

• "C7 Campaign" launched with aim of reducing cost by 7%

• First Yamaha industrial robot model, an "arc welding robot" released
• First Yamaha marine diesel "MD35" released

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• First Yamaha-made surface mounter "21 Series" released

• Corporate Mission; We Create Kando -
Touching People's Hearts and long term
management vision announced

• Takashi Kajikawa appointed as sixth YMC president
• New medium-term management plan "NEXT 50 - Phase II" announced
• Yamaha captures MotoGP triple crown by winning the rider, team and
manufacturer titles

• Motorcycle manufacturing factory Yamaha Motor Manufacturing West
Java (YMMWJ) founded in Indonesia
• Mass production of Astaxanthin as a supplement begun at factory in
Fukuroi, Shizuoka
• Global Parts Center established in Fukuroi city, Japan and full
operations begun
• Compliance Promotion Committee established

PRODUCT

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The growing world of Yamaha products, for the water, for the land, in town
and into the future

• Land

Motorcycles

Sports bikes, Trail bikes, Road racers, Motocrossers, etc.

Commuter Vehicles

Scooters, Business-use bikes

Recreational Vehicles

All-terrain vehicles, Side by side vehicles, Snowmobiles

Electro-Hybrid Vehicles

Electro-hybrid bicycles

• Water

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Boats

Powerboats, Sailboats, Utility boats, Custom boats

Marine Engines

Outboard motors, Electric marine motors, Marine diesel engines,
Stern drives

Water Vehicles

Personal watercraft, jet boats

• Power Products

Power Products

Golf cars, Land cars, Generators, Multipurpose engines, Water
pumps, Snow throwers, etc.

• Industrial Products

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Automobile Engines

Automobile engines

Aeronautics

Industrial-use unmanned helicopters

Pools

Pools, Water slide systems, Aqua trainer tubs, Pool-related equipment

Intelligent Machinery

Surface mounters, Compact industrial robots, etc.

•

Aqua Environment

Alkaline ion water converters, Water purifiers, Filtration equipment,
etc. OES truss fishery reefs, Oil-water separation equipment

Life Science

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Astaxanthin essence

Wheelchairs

Auxiliary electric power units for wheelchairs, Electric wheelchairs,
etc.

YAMAHA LAUNCHING INDIA'S FIRST SPORTS BIKE

I recall during 80's riding in Rx100 was a great passion for all bike lovers.
Yamaha name was become a house hold name in most of the house in India
because of one only Rx100. All young boys loved that bike and its

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melodious sound. But later Yamaha was not able imprint the same passion
with another model though the reputation of Yamaha was highest among
bike lovers who admire the sexy style and performance of YAMAHA R1
and YAMAHA R6 yet another catchy name associated with Yamaha was the
legendary Valentino Rossi.

YAMAHA RX 100

VALENTINO ROSSI

What would the average Indian fan expect from designers like YAMAHA?

They dream nothing less than riding in R1 in the streets of India! Its dream
for all of us to move with speed of wind in the streets of Cochin kaloor and
Marine Drive ...well this dream seems distant but what Yamaha can
contribute nothing less than what they promised in latest Auto Expo in New
Delhi....The launch of YZF R-15.... Company official says it's the DNA of
R1.

YAMAHA R1 > YAMAHA YZF-R15

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This will really shake the concept of Indian two wheeler Market.
Yamaha has really initiated the process months back with the launch of
YAMAHA R1 in selected showrooms. I got the privilege to interact with the
distributors of R1, the confidence levels are much above they expected but
average Indian youth will not be able to spend Rs 10.5 lakhs for a bike so
the benefit has not extended to majority.

YAMAHA YZF R 15 will fulfill this dream. Surely, this will be the first
bike to set a bench mark in India. Company officials' have kept the
specification as secret but different rumors are there, all are matching with
one point that R15 will be 150 CC.

Years back YAMAHA has launched another outstanding bike in 125 CC
segment in Asian markets

YZF-R1 - State-of-the art race technology

The YZF-R1 is a legend of the supersport world, an acclaimed one-litre

performer that’s become a motorcycling icon, an all-powerful World

Superbike race-winning machine that’s also a monument to the power of

beauty. The R1’s performance is electrifying and yet what makes this

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motorcycle truly remarkable is its superbly rider-friendly character because

Yamaha’s avant-garde, race-bred technology puts you confidently in control.

PRODUCT PROFILE

supersports

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YZF-R1
BACK ‘ER IN

Everyone can hold the throttle wide open up the straight, it’s how well
everything works after you close the go-tube that will make the biggest
difference to how competitive your lap is. With the R1’s slipper clutch
metering the amount of back torque, you get outstanding control and
accuracy, and blisteringly fast corner entry.The slipper clutch enables
changes in clutch plate pressure when torque force comes to bear on the
crank from the rear wheel, and exemplifi es what is most remarkable about
the R1 engine - not only the amount of power, but the linearity and superb
transitional characteristics of that power.

STIFF AND FLEXIBLE
As chassis loads continue to escalate it’s only logical that the chassis itself
should be a tuneable component. Our engineers have identifi ed specific
areas of the frame where stiffer is better, and others where fl ex provides the
key to good handling. By tuning fl ex quotients of the main frame, rear arm

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and fork, Yamaha created an optimal rigidity balance for the new YZF-R1.
As a result, chassis response to initial steering inputs is light and responsive
while stability in high-speed turns is excellent, and overall handling
qualities… simply brilliant.

Engine type Liquid-cooled, 4-stroke, forward
inclined parallel 4-cylinder, 4-valve,
DOHC
Displacement 998 cc
Bore x Stroke 77.0 x 53.6 mm
Compression ratio 12.7:1
Maximum power 132.4 kW (180 PS) @ 12,500
rpm*
139.0 kW (189 PS) @ 12,500
rpm**
Maximum torque 112.7 Nm (11.5 kg-m) @
10,000 rpm*
118.3 Nm (12.1 kg-m) @
10,000 rpm**
Starting system Electric
Lubrication wet sump
Carburettor/Fuel supply Fuel injection
Clutch type Wet multiple-disc coil spring
Ignition system T.C.I
Primary / Secondary reduction 3.042 / 3.000
ratio
Transmission type Constant mesh, 6-speed

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Final transmission Chain

Frame type Aluminium die-cast Deltabox
Front suspension Telescopic forks, . 43 mm
Front wheel travel 120 mm
Rear suspension Swingarm
Rear wheel travel 130 mm
Front brake Dual discs, . 310 mm
Rear brake Single disc, . 220 mm
Front tyre 120/70 ZR17MC (58W)
Rear tyre 190/50 ZR17MC (73W)

Overall length x width x height 2,060mm x 720mm x 1,110mm
Seat height 835mm
Wheelbase 1,415mm
Minimum ground clearance 135mm
Dry weight 177kg / 131kg
Fuel tank capacity 18 litres
Oil capacity 3.83 litres

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MT-01 - Torque like a hammer

It's a genius idea – unite a hi-tech 1,670cc V-twin with an aluminium sports

frame and cutting-edge suspension and brakes – and you've got a sports

riding revolution. There is nothing like the MT-01: a massive engine that

produces huge torque for hammer-blow acceleration, a sports chassis that

knifes through the turns, a pulsating exhaust note that's total aural ecstasy

and monumental styling that'll stop the traffic.

MT01

It's a genius idea − unite a hi-tech 1,670cc V-twin with an aluminium sports

frame and cutting-edge suspension and brakes − and you've got a sports

riding revolution.

Engine type Air-cooled, 4-stroke, V-twin,
OHV,4 valves per cylinder
Displacement 1,670 cc
Bore x Stroke 97.0 x 113.0 mm

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Maximum power 66.3 kW (90 PS) @ 4,750 rpm
Maximum torque 150.3 Nm (15.3 kg-m) @ 3,750
rpm
Carburettor/fuel supply Twin-bore, Electronic Fuel
Injection
Starting system Electric
Lubrication Dry sump
Clutch type Wet, multiple disc
Ignition system T.C.I
Transmission type Constant mesh, 5-speed
Final transmission Chain

Frame type Aluminium CF die-cast, double
cradle
Front suspension Telescopic forks
Front wheel travel 120 mm
Rear suspension Swingarm (link suspension)
Rear wheel travel 117 mm
Front brake Dual discs, . 310 mm
Rear brake Single disc, . 267 mm
Front tyre 120/70 ZR17 M/C (58W)
Rear tyre 190/50 ZR17 M/C (73W)

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Overall length x width x height 2,185mm x 800mm x 1,105mm
Seat height 825mm
Wheelbase 1,525mm
Minimum ground clearance 145mm
Dry weight 243kg
Fuel tank capacity 15 litres
Oil tank capacity 5.0 litres

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the tuning fork mark and Yamaha
Veneer logo

1934
The Tuning Fork Mark

Widely used in newspaper
The three tuning forks of the advertising and catalogs
Yamaha logo mark represent the
cooperative relationship that links 1937
the three pillars of our business --
technology, production, and sales.
They also evoke the robust vitality
that has forged a reputation for A trademark application for
sound and music the world over, a Yamaha Organ
territory indicated by the enclosing
circle. The mark also symbolizes 1937
the three essential musical
elements: melody, harmony, and
rhythm.
A trademark application for
Yamaha Piano
1898
1937

The phoenix clutches a tuning fork
in the mark designated for the A trademark application for tuning
newly established Nippon Gakki forks alone
Co., Ltd.
1959
1927

A trademark application for
A trademark application featuring musical instruments

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1964 in 1967, coinciding with the
introduction of the standardized
tuning fork mark. Used in various
forms over the years, the current
Used for motorcycles Yamaha logo mark was designated
in 1998.
1967
1967

Introduction of standardized logo;
current alternate version Designated Yamaha logo mark
designated as 'reverse format' 1980

1980

Yamaha logo mark updated, with
simple line-art type designated as
Reverse format of 1967 designated standard format
as standard format
1987
1987

Company name changed to
Used on corporate flags, etc. Yamaha Corporation to mark
1998 100th anniversary of the firm.The
tuning fork is deleted, to
emphasize the Yamaha name

1998
Current designated standard
versions and alternate versions of
tuning fork mark

The Yamaha Logo Mark Designated standard and alternate
The Yamaha logo mark, versions of the current Yamaha
combining the Yamaha logo and logo mark
the tuning fork mark, was adopted

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4Ps of Marketing

Marketing is an ongoing process of planning and executing the marketing
mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for
products, services or ideas to create exchange between individuals and
organizations.

Marketing tends to be seen as a creative industry, which includes advertising,
distribution and selling. It is also concerned with anticipating the customers'
future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization
to be successful in selling a product or service that people not only desire,
but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of
benefits for the end customer that delivers value through products or
services.

Four Ps

In the early 1960s, Professor Neil Borden at Harvard Business School identified
a number of company performance actions that can influence the consumer
decision to purchase goods or services. Borden suggested that all those
actions of the company represented a “Marketing Mix”. Professor E. Jerome
McCarthy, also at the Harvard Business School in the early 1960s, suggested
that the Marketing Mix contained 4 elements: product, price, place and
promotion.

In popular usage, "marketing" is the promotion of products, especially
advertising and branding. However, in professional usage the term has a wider
meaning which recognizes that marketing is customer-centered. Products are
often developed to meet the desires of groups of customers or even, in some
cases, for specific customers. E. Jerome McCarthy divided marketing into four
general sets of activities. His typology has become so universally recognized
that his four activity sets, the Four Ps, have passed into the language.

The four Ps are:

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• Product: The product aspects of marketing deal with the specifications
of the actual goods or services, and how it relates to the end-user's
needs and wants. The scope of a product generally includes
supporting elements such as warranties, guarantees, and support.
• Pricing: This refers to the process of setting a price for a product,
including discounts. The price need not be monetary - it can simply be
what is exchanged for the product or services, e.g. time, energy,
psychology or attention.
• Promotion: This includes advertising, sales promotion, publicity, and personal
selling, branding and refers to the various methods of promoting the
product, brand, or company.
• Placement (or distribution): refers to how the product gets to the
customer; for example, point of sale placement or retailing. This fourth
P has also sometimes been called Place, referring to the channel by
which a product or services is sold (e.g. online vs. retail), which
geographic region or industry, to which segment (young adults,
families, business people), etc. also referring to how the environment
in which the product is sold in can affect sales.

These four elements are often referred to as the marketing mix,[3] which a
marketer can use to craft a marketing plan. The four Ps model is most useful
when marketing low value consumer products. Industrial products, services,
high value consumer products require adjustments to this model. Services
marketing must account for the unique nature of services. Industrial or B2B
marketing must account for the long term contractual agreements that are
typical in supply chain transactions. Relationship marketing attempts to do this by
looking at marketing from a long term relationship perspective rather than
individual transactions.

As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass,
1988), suggests that one of the greatest limitations of the 4 Ps approach "is
that it unconsciously emphasizes the inside–out view (looking from the
company outwards), whereas the essence of marketing should be the
outside–in approach". Nevertheless, the 4 Ps offer a memorable and
workable guide to the major categories of marketing activity, as well as a
framework within which these can be used.

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RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

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Research may be defined as the search for knowledge through an
objective and scientific method of finding solution of problem. Research
methodology is a way to systematically solve the research problem. It
includes the various steps that are generally adopted by a researcher in
studying problem along with the logic behind them. During my research
I have adopted the following research design.

Research Design:

 To decide the objective and subjective of the research.

 To determine the most suitable method of research.

 To determine the sources of data.

 To decide the appropriate research instrument for data collection.

 To determine the suitable sampling design and sampling size.

 To conduct the field survey for data collection.

 To prepare the research report.

Descriptive Research

This method is undertaken when the researcher is interested in knowing
about the characteristics of certain groups such as age, sex, education
level, income. Interested in knowing the proportion of unit in a given
population who behaved in a particular way, determining the
relationship between two or more variable.

This method was the most suitable in my research work.

Data collection

There may be different types of information and data, Some of the
information may be unpublished, some is complete and some is

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incomplete, some is reliable data and some is based, It is necessary for
the researcher to know and the information which is usually employed
in marketing research work and the types of sources from which it is
generally collected. The research problem decides the nature of the
sources of data. They may be primary data and secondary data.

Primary Data

Primary data is being collected during the course of asking questions by
performing surveys. Primary data is obtained either through
respondent; either though questionnaire or through personal interview.
I have collected the data through both of them.

Secondary Data:

Are the data already available in the form of print material, website,
journals etc, I have used some Magazines, Newspapers, Websites and
course material for that purpose.

Research Instrument:

I have used the structured questionnaire in my research process which
has carefully designed keeping the entire objective in mind. Most of the
questions in my questionnaires were closed ended in nature.

Sampling plan:

The process of collecting observation from the elements of a large
population may be expensive, time consuming and difficult. It will be
cheaper and quicker to collect information from a sample plan of the
population. A sample is a subset of population through a valid statistical
procedure so that it can be regarded as representative of the entire
population. The valid statistical procedure of drawing sample from the
population is called sampling. Sampling plan consists of following
elements:-
Sample units:

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My sample units were direct dealers + sub-dealers + service centre and
customers so it is clear that sampling units are nothing but variable to
be studied.
Sample Frame:

The entire list which contains the sample unit is known as sample
frame; In this case my sample frame was Delhi city.

Sample size:

The large sample is more accurate the results would be but practically it
is not feasible to survey the entire target population or even the
substantial portion of it. In this project, being aware of the time and
cost constraints, sample size was 2 direct dealers including 27 sub-
dealers and customers.

Sample method:

In my research process I have used Non probability sampling, which
involves purposive or deliberate selection of particular units of a
sample.

Contact method:

Personal interview is that in which an interviewer obtains information
from interviewee by meeting face to face. The methods of collecting
information through personal interviews are usually carried out in a
structured way.

Field survey:

After carefully choosing the way I have started the survey for accuracy
of the data I picked my sampling unit from some parts of the city, and
then went on to analysis and report making part.

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YAMAHA ASSECORIES

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Besides
accessories for
your motorcycle or
scooter Yamaha
also offers
a superb range of officially branded
Yamaha riding gear and casual
clothing. On this page we offer you a sneak
preview of what we have
available for you.
Ask for the 2008 Apparel & Novelties
catalogue at your dealer to check

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out our complete clothing range.

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GENUINE ACCESSORIES
Apparel & Novelties 2008

ANALYSIS

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ARE YOU AWARE ABOUT THE SUPERBIKE?

Are you aware about super bike? yes No

25%

75%

HAVE YOU SEEN YAMAHA LATEST BIKE?

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HAVE YOU SEEN YAMAHA LATEST SUPER BIKE ? YES NO

30%

70%

WOULD YOU LIKE TO PURCHASES IT?

WOULD YOU LIKE TO PURCHASES IT ? YES NO NEVER

10%

50%
40%

DO YOU THINK SUPERBIKES ARE FIT FOR INDAIN CONDITON?

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DO YOU THINK SUPER BIKES ARE FIT FOR INDIAN CONDITION ?
YES
NO

30%

70%

HAVE YOU SEEN INDIA FRIST 150 CC SPORT BIKE BY YAMAHA –
R15

HAVE YOU SEEN INDIA FRIST 150CC SPORTS BIKE BY YAMAHA R15 ?
YES
NO

10%

90%

DO YOU THINK THIS BIKE SUCCESS IN INDIA?

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DO YOU THINK THIS BIKE IS SUCCESS IN INDIA ? YES NO

15%

85%

WHICH ONE YOU THINK BATTER AND, WHY?

Series1 Series2 Series3 Series4 Series5

1 90%
0.9 80%
0.8
0.7 60%
0.6
0.5 40% 40%
0.4
0.3
0.2
0.1
0
WHICH YAMAHA BAJAJ SUZUKI TVS HERO
ONE YOU HONDA
THINK
BATTER
AND WHY
?

HOW MUCH YOU CAN SPEND ON SUPERBIKE?

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20
18
16 HOW MUCH YOU CAN SPEND
ON SUPER BIKES?
14
1.1-4 LAC.
12
10 2. 4-8 LAC.
8
3. 8-12 LAC.
6
4 4. 12-18 LAC.
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1 2 3 4

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RECOMMENDATION&SUGGESTION

Yamaha showroom details

Jinder Yamaha No super bike in the showroom but they tell that they have
B-294,saraswati booking
vihar.Pitam Pura , • Color demand- Red , yellow
New delhi-34 • Promotion activity – Road show, canopy
• Mostly customer want styles bike
• Loan –ICICI bank , and bushan bank
• They say that bushan bank loan’s process is slow,
and rate of interest is high.
• Mostly young generation want super bike’s
• They provided insurance form Allianz’s
• They deal’s only Yamaha bike

Parameter’s
 Good location
 Display was good and showroom is look like
direct showroom
 They have 8-10 member staff girls also, all are
well dress
 Covance power was good
 They have different 2 zone for customer, and
staff and cash and finance
 Price was different
 Customer Services
 Batter stock of bike’s

So according to me jinder Yamaha is locketed in
good area and it have good looking showroom
and better services for customer

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A-20,G.T. kamal No super bike in the showroom but they tell no demand
road,opp hans • Color demand-
cinema azadpur, • Promotion activity – No promotion activity
delhi-110033 • Mostly customer want styles bike
• They also have dealership with hero- Honda
• They say’s that here low sale of Yamaha
• No re-sale value customer say

Parameter’s

 Display was good and showroom is look like
direct showroom
 They have 4-5 member staff ,
 Covance power was average
 No AC
 No clearness
 No clear dress

So according to me oswal autos is locketed in
middle class area they have better showroom but
they don’t have batter services.and R15 is on
demand ,and they don’t have stock , according to
oswal autos R15 is super hit bike

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7


Yamaha motor Yamaha showroom have super bike in saket
India sales pvt.ltd
Yamaha bike • Color demand- Red , yellow,white
station,gt 02 & gf • Promotion activity – Road show, canopy ,auto show
04,MFG Mall delhi
saket, new • Mostly customer want styles bike
delhi-110017 • Loan –ICICI bank , and bushaan bank
• They say that bushaan bank loan’s process is slow,
• They have 4 to 5 zone
 Normal bike zone
 Super bike zone
 Cyber café zone, game zone
 And another one is assesery zone

Parameter’s
 Good location
 Display was too good
 Advertisement was good
well dress
 Price is different
 Changing room
 Net services
 Service

So according to my research Yamaha is located
in good area and Yamaha have good looking
showroom and better services for customer

4
8


Yamaha motor Yamaha showroom have super bike in saket
India sales pvt.ltd
3ub,bunglow road, • Color demand- Red , yellow,white
kamla nagar • Promotion activity – Road show, canopy ,auto show
delhi-110007 delhi
• They have 4 to 5 zone
 Normal bike zone
 Super bike zone
 Cyber café zone
 And another one is assesery zone

Parameter’s
 Good location
 Display was good
 Advertisement was good
well dress
 Changing room
 Net services
 Service

So according to my research Yamaha is located
in good area and Yamaha have good looking
showroom and better services for customer ,but
this showroom is too small and not in batter
location

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Carlton motors pvt. No super bike in the showroom but they tell that they have
Ltd booking
1282-86 kashmere • Color demand- no information
gate bara bazar • Promotion activity – no information

Parameter’s
 Not a good location
 NO Display
 They have 2-4 member staff
cash and finance

So according to me carlton motors in good area
and it have good looking showroom and they also
get booking R15

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Delhi Scooters They have R1 super bike in the showroom Color demand-
A-31A,Ring road, • Promotion activity – no information
Rajouri Garden, • Mostly customer want styles bike
New • Loan –ICICI bank , and bushan bank
Delhi - 110027 • They say that bushan bank loan’s process is slow,

Parameter’s
 good location
 Display was good ,and decoration look like a
direct showroom
 They have 4-5 member staff ,all was busy
with custmour
cash and finance

So according to me delhi scooter in good area
and it have good looking showroom and
according to my research delhi scooter sell is
good like new bike-R15
Delhi scooter is fist dealer showroom in delhi
have superbike

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COMPETITORS

suzuki hayabusa

Suzuki introduced the sportbike Suzuki GSX1300R, popularly known as the
Hayabusa, in 1999. Since its inception the Suzuki Hayabusa was widely
regarded as the fastest production motorcycle in the world until major
Japanese motorcycle manufacturers voluntarily imposed speed regulators in
their bikes.

The Hayabusa derives its name from the Japanese term for the Peregrine
Falcon, the fastest creature on the planet with speeds in excess of 300 km/h
in its hunting dive. The Hayabusa's 4-stroke, four-cylinder liquid-cooled
1299cc engine enables it to generate an enormous peak power of 175 bhp at
9800 rpm and reach from 0-100 km/h in three seconds flat.

The Hayabusa's roaring success prompted other motorcycle manufacturers to
come up with similar speed merchants like the BMW K1200S and the
Kawasaki ZX-14R.

Suzuki Hayabusa Technical Specifications

1299cc, 4-stroke, four-cylinder, liquid-cooled, DOHC,
Specs Engine
16-valve, TSCC
Bore x Stroke 81.0 x 63.0mm

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Compression Ratio 11.0:1
Fuel System Keihin/Denso Fuel Injection
Lubrication Wet sump
Ignition Digital/Transistorized
Transmission 6-speed, constant mesh
Final Drive #530 chain
Overall Length 2140mm (84.3 in.)
Overall Width 740mm (29.1 in.)
Overall Height 1155mm (45.5 in.)
Seat Height 805mm (31.7 in.)
Ground Clearance 120mm (4.7 in.)
Wheelbase 1485mm (58.5 in.)
Dry Weight 217kg (478 lbs.) 218kg (480 lbs.) CA. model
Inverted telescopic, coil spring, fully adjustable spring
Suspension Front preload, 14-way adjustable rebound damping and 13-
way adjustable compression damping
Link-type, gas/oil damped, fully adjustable spring
Suspension Rear preload, 22-way adjustable compression & rebound
damping
Brakes Front Dual hydraulic disc
Brakes Rear Single hydraulic disc
Tires Front 120/70-ZR-17
Tires Rear 190/50-ZR-17
Fuel Tank Capacity 21 L (5.5 gal.) 19.0 L (5.0 gal.) CA. model
Color Black, Red, Blue

Kawasaki ZX12R Ninja

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With the Kawasaki ZX12R Ninja, Kawasaki plunged into the high-
performance sportbike war raging among the Japanese motorcycle
manufacturers. The Ninja's liquid-cooled, 1199cc DOHC, 16-valve 4-
cylinder engine generates a peak power of 178 bhp at 10500 rpm.

The Kawasaki Ninja's revolutionary all-aluminium monocoque frame and
cast steering swingarm pivot areas realise an extremely stiff structure and
contribute to the bike's superb high-speed stability and supersport handling
performance.

The ZX12R's wind-tunnel designed fairing was developed with help from
Kawasaki's aircraft division and the redesigned upper cowl has a shorter
nose for improved aerodynamics and a sportier look. In honour of an
agreement reached among Japanese manufacturers, starting with 2001
models, Kawasaki introduced speed limiters in the ZX-12R to reduce the
bike's top speed to 300 km/h.

Kawasaki ZX12R Ninja Technical Specifications

Engine Four-stroke, DOHC, inline four
Displacement 1,198cc
Starting Electric
Bore x stroke 83.0 x 55.4mm
Cooling Liquid
Fuel injection with 46mm throttle bodies and sub
Carburetion
throttles
Ignition Digital

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Transmission Six-speed
Frame Aluminum monocoque
Rake / trail 23.5° / 3.9 in.
43mm inverted hydraulic telescopic fork with
Suspension (front) adjustable compression and rebound damping,
adjustable spring preload
UNI-TRAK® system with single shock, adjustable
Suspension ( rear) compression and rebound damping, adjustable ride
height, and adjustable preload
Wheel travel (front) 4.7 in.
Wheel travel (rear) 5.5 in.
Tire (front) 120/70 x 17 tubeless
Tire (rear) 200/50 x 17 tubeless
Front brake 320mm dual hydraulic discs
Rear brake 230 single hydraulic disc
Overall length 82.1 in.
Overall width 29.1 in.
Overall height 47.2 in.
Ground clearance 4.7 in.
Seat height 32.3 in.
Dry weight 463 lbs.
Fuel capacity 5.0 gal.
Wheelbase 57.1 in.

Honda CBR1100XX Blackbird

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The CBR1100XX was the culmination of Honda's ambitious effort to
produce the ultimate superbike with a breathtaking performance. The unique
design of the Blackbird facilitates excellent aerodynamics by achieving a
small frontal area and one of the lowest effective coefficients of drag in
motorcycling, while ensuring a remarkably high level of wind protection and
rider comfort.

The CBR's liquid-cooled, 16-valve DOHC inline-four cylinder 1137cc
engine generates a peak power of 153 bhp at 10000 rpm. On the braking
front, Honda's revolutionary Linked Braking System (LBS), first used in the
1993 CBR1000F and completely revised on the 1996 ST1100,
simultaneously engages both front and rear brakes when either the front
brake lever or rear brake pedal is used.

The CBR's dual-spar diamond-configuration aluminum frame features a
triple-box-section extruded aluminum swingarm that offers exceptional
rigidity without excessive size and weight. The swingarm is supported by a
standard Honda Pro-Link rear suspension system which features an
H.M.A.S. rear damper.

Honda CBR1100XX Technical Specifications

Engine Type 1137cc liquid-cooled inline 4-cylinder
Bore and Stroke 79mm x 58mm
Compression Ratio 11.0:1
Valve Train DOHC; 4 valves per cylinder
Electronic fuel injection with automatic enricher
Fuel System
circuit
Computer-controlled digital with 3-dimensional
Ignition
mapping
Transmission Close-ratio 6-speed
Final Drive 530 O-ring-sealed chain
Front Suspension 43mm HMAS™ cartridge fork; 4.7 inches travel
Pro-Link® HMAS single shock with spring preload
Rear Suspension
and rebound damping adjustability; 4.7 inches travel
Front Brakes Linked Braking System™; Dual 310mm discs with

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three-piston calipers
Linked Braking System; Single 256mm disc with
Rear Brakes
three-piston caliper
Front Tire 120/70 ZR-17 radial
Rear Tire 180/55 ZR-17 radial
Wheelbase 58.7 inches
Rake (Caster Angle) 25.0º
Trail 99mm(3.9 inches)
Seat Height 31.9 inches
Dry Weight 491.6 pounds
Fuel Capacity 6.3 gallons, including 1.1-gallon reserve
Color Badass Metallic Titanium

YAMAHA- R15 AND COMPARE WITH BAJAJ, HERO HONDA

Bajaj Hero Honda Yamaha
Pulsar 220 DTSi Karizma R YZF R15

Rs. 87125.00 Rs. 82220.00 Rs. 97425.00
VEHICLE SUMMARY

Type: Sports Sports Sport Bike

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Top Speed: 126kph 125kph 145kph
Fuel Consumption:
- - 32.00
City
Fuel Consumption:
- - 43.00
Highway

ENGINE SPECIFICATIONS
Displacement: - 223cc 149.8cc
Liquid-cooled, 4-
Engine: 220 cc -
stroke
17bhp@7
Maximum Power: 20.06ps@8500rpm 17bhp@8500rpm
000rpm
1.87kgm
Maximum Torque: 19.12nm@6000rpm @6000rp 15nm@7500rpm
m
Gears: 5 Speed 5 Speed 6 Manual
Clutch: 177 150 Wet Plate
Bore: 67 NA 57
Stroke: 62.4 NA 58.7
No. of Cylinders: - - 1
Cylinder Configuration: NA NA -
Valve Per Cylinder: - - 4
Engine Block Material: NA NA -
Chassis Type: NA NA Deltabox Frame
Cooling Type: - - Liquid Cooling
Carburetor: NA NA -
Motor Power: - - -
Motor Range: - - -
Paddling Arrangement - - -
0 to 60: 4.84 sec. - 3.20 sec.
100 to 0: - - -

DIMENSIONS
Length: - - 1995.00 mm
Width: - - 670.00 mm
Height: - - 1070.00 mm

OTHER SPECIFICATIONS
Weight: 136.00 kg 150.00 kg 131.00 kg

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150.00
Ground Clearance: 177.00 mm 160.00 mm
mm
Fuel Tank: 15.00 ltrs 15.00 ltrs 12.00 ltrs
1355.00
Wheelbase: 1350.00 mm 1290.00 mm
mm
Turn Circle: 0.00 mtrs 0.00 mtrs 0.00 mtrs
Electrical System: NA NA -
12V35W / 35W
Headlamp: NA NA
＋35W
Battery Type: - - -
Battery Voltage: - - -
Battery Capacity: - - -
Battery Charger Type: - - -
Horn: NA NA -
Wheel Type: - - Alloys
80/90 / 100/80
Wheel Size: - -
mm
Tubeless:
Yamaha Blue and
Colors: NA NA
Graphite

ACTIVE AND PASSIVE SAFETY
Suspension(Front): NA NA Telescopic
Linked type
Suspension(Rear): NA NA
Monocross
Brakes: 260mm dia Disc - Liquid Cooling
Hydraulic, single
Brakes(Rear): 230mm dia Disc NA
disc
Stand Alarm:

COMFORT AND CONVENIENCE
Fuel Guage: Digital Analogue Digital
Self Start:
Tacho Meter: Analogue Analogue Analogue
Analogue-
Trip Meter: Digital-1 Digital-2
1
Alloys:
Warranty: NA NA -
Speedometer: Digital Analogue Digital

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Passenger Footrest: X X
Passenger Backrest: X X X
Step-up Seat: X X
Pass-light: X X
Low Fuel Indicator: X X X
Low Oil Indicator: X X X
Low Battery Indicator: X X X
High Oil Temp.
X X X
Indicator:
Choked Air Filter
X X X
Indicator:

Summary and conclusion – R15

Yamaha YZF R15 is the first model for the Indian market designed in the
true supersport image and featuring a high-level balance of enjoyable
running performance on winding roads. Packed full of state-of-the-art
technologies, the new YZF-R15 boasts performance worthy of a supersport
model and a body design that evokes the image of the YZF-R series and
gives visual expression to the quality of its ride. The YZF R15 is powered
by 149.8cc Fuel Injected liquid cooled engine that will be producing an
almost impossible 17bhp with maximum torque of 15 Nm at 7500rpm;
which makes it like the most powerful bike under 200cc range and has a 6-
speed Transmission. Yamaha is showcasing its potential for India with some
real performance.

It is based on totally race technology with which MotoGP bikes runs,
technology with which R1 is built. It has India’s first 150cc 4 valve engine
with forged pistons, Deltabox frame & 6speed gear box. It’s overall length is
1995mm, overall width is 670mm and its wheels base is 1290mm. Since

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sporty YZF R15 is shorter too and its height is just 1070mm. YZF R15
features F 80/90 -17 inches tyres in the front and 100/80-17 inches tyres in
the rear. Both the tyres are tubeless.

Design

The “R” Design: This characteristic of motorcycles designed by YAMAHA
as represented by the R series reflects the philosophy running through these
models — expressing performance visually.

For example, YZF-R6 shows a strong body line that springs up in a single
line from the rear axle to the pivot and then to the head pipe. This is a visual
expression of the straight shape of the Deltabox frame. These elements are a
visual expression of “frame rigidity.” Viewed from the side, the shape
created by the side panel and the upper surface of the tank creates an
impression of the center of gravity shifting to the front tire. This is a visual
representation of how the front tire grips the road in its sporty running
performance. Needless to say, YZF-R1, with its athletic build, is also a
visual expression of performance. A characteristic of the R series is that,
when you view the machine, you get a sense of its concept and performance.

This philosophy has been fully transmitted to YZF-R15. An important point
to note is that this motorcycle is not a scaled-down version of YZF-R1 or
YZF-R6. YZF-R15’s design is based on having an excellent engine cooling
method.

The shape of the cowling around the radiator area was determined so that the
shapes of the air intake area and the rear outlet area where the air is scooped
out are optimized to improve radiator efficiency. As for the outlet area, the
mid-cowl area was designed using sculpturing 3D methods to create a three
dimensional shape with a sense of volume. This resulted in an outlet area
through which air is directed outwards with minimal resistance. We were
able to present the new R series also in terms of design, and we have been
able to maximize the performance of the liquid cooled engine, which will be
a first for the Indian market.

When viewed from the front, it gives a sense of volume that seems well
beyond its 150cc displacement. This does not simply mean that it is
voluminous, but that it is grounded in the Art of Engineering which
transforms function into art.

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Engine

YZF-R15 is equipped with this all-aluminum cylinder called the DiASil
Cylinder and a forged piston, the same type of piston used in YAMAHA’s
supersport bikes. The fact that both the piston and cylinder of YZF-R15 are
all-aluminum ensures excellent heat dissipation, eliminates heat-induced
engine power loss, and helps improve fuel efficiency. The DiASil Cylinder
is given a special surface treatment to prevent oil evaporation from the
cylinder’s surface and improve oil consumption. The cylinder also has
excellent hardness and is considerably resistant to wear compared to
conventional iron sleeves.

Additionally, the piston is made in a forging process, the optimum way of
achieving lightweight designs.The reciprocating mass with the forged piston
is approximately 20% less ( according to Yamaha test ) than with an engine
of the same displacement fitted with a conventional cast aluminum piston.
Resulting in an invigorating feeling when revving up. Conventional pistons
are typically made in a casting process where molten aluminum is cast in a
mold. YAMAHA developed its proprietary “controlled forging technology”
in 1997, which enables mass production of forged aluminum pistons. These
pistons have been used in sport models such as the R series. The same
manufacturing process was used to develop YZF-R15. Forged pistons retain
the excellent strength of aluminum alloys because the metallurgic matrix of
aluminum is not affected during the fabrication process. Therefore, the
piston can be made lighter and thinner.

Chassis
YZF-R15 is equipped with a linked type monocross suspension that delivers
a comfortable ride and a cushioning performance that is less prone to
bottoming out. In particular, it reduces annoying “sinking” when riding
tandem. The linked monocross suspension consists of a link mechanism
sandwiched between the rear arm and cushion unit to create changes in the
lever ratio based on the lever effect. When the shock absorber is almost fully
extended, the lever ratio is high and therefore the spring is soft, and the
damper works softly as well.

As the shock absorber strokes in, the lever ratio gradually decreases and the
spring rate increases. Eventually, when it is nearly fully stroked in, the lever
ratio becomes small and the spring becomes hard and strong. The damper

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also becomes hard. By making changes to the lever ratio in this way, we
were able to achieve soft riding comfort as well as excellent damping under
intense load conditions. The optimization of the frame and rear arm rigidity
of the Deltabox Frame combined with the effects of the linked type
monocross suspension achieve good riding comfort, agile handling, and
turnability, hardly ever causing bottoming out.

Fuel Efficiency

In order to maximize the efficiency of the fuel injector, which injects the
optimum amount of fuel for different amounts of intake air, YZF-R15 is
equipped with a large 3-liter air cleaner. The duct area of the intake duct was
designed optimally to optimize the flow of intake air. Additionally, the use
of a 4-valve combustion chamber (a combustion chamber with 2 intake and
exhaust valves each) has allowed designers to layout the spark plug at the
center of the combustion chamber for better flame propagation. This also
increases the total valve area relative to the 2-valve chambers for improved
intake/exhaust efficiency (volumetric efficiency). YZF-R15 is fitted with a
hemispherical 4-valve combustion chamber, a configuration that allows
intake and exhaust valves to be laid out in the smallest size possible.

Summery and conclusion – R1, MT01

I could start telling you what a great motorcycle the R1 is, but well, you
could just read any review as everyone seems to have come to the same
conclusion anyway. But I can tell you according to my research.

For starters, it's quite comfortable on longer rides. A lot of people complain
about getting tired wrists on an extreme machine like this, but as long as you
don't lean on the clip-ones too much and ride on nice twisty roads to keep
you busy, it's no problem at all.

In the city, it's not the ideal bike, but it does get me around. As long as you
can get past the lines of cars (which isn't that hard with a small motorcycle)
and you can keep on moving, it's ok. (Well, the problem with not moving is
more in the protective clothing I'm always wearing when riding my R1,
which can be quite hot when you're not moving on a hot summer day).

You should never ride an R1 on a highway if you want to have fun. It's
simply impossible to drive remotely close to the speed limit, so you're

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always looking out for speed camera's and police vehicles ;-) And most
highways don't have many corners anyway.

Of course, the best place to drive an R1 is on a race circuit. We don't have
that many race circuits around here though, so there aren't a lot of
opportunities to ride it there., but the big possibility of crashing it when
racing (in which case we couldn't afford a replacement R1) has kept me
from racing it. So we just try to find as many roads as possible which
resemble race circuits, to have a lot of fun on R1 ;-)

And when you want to take it (relatively) easy, the enormous torque which
the R1 power plant delivers from low down makes sure you don't have to
keep the revs up. It's really a quite comfortable touringbike ;-)

QUESTIONERIES
Name:-
Address:-

Phone no.:-
E-mail:-

Are you aware of superbikes?
1. yes
2. No

Have you seen Yamaha latest bike?
1. yes
2. No

Would you like to purchases?

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1. yes
2. No

How much you can spend on superbikes?
--------------------------------------------------------------------------------------

Do you think superbikes are fit for Indian condition?
1. yes
2. No

1670cc bike V/S cc car what will you prefers?
1. bike
2. car

Have you seen Yamaha superbikes at Yamaha station?
1. yes
2. No

Have you seen India’s fist 150 cc sports bike by Yamaha- R15
1. yes
2. No

Do you think this bike success in India?
1. yes
2. No

Which one you think batter, why
1. YAMAHA 2. BAJAJ
2. SUZUKI 3. TVS
3. Other’s

Comment’s about Yamaha YZF-RI, MT01 And new R15

--------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------
--------------------------------------------------

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Abbreviations

FRP - Fiberglass reinforced plastic
YMC - YAMAHA MOTOR CO.
MITI - Ministry of Trade and Industry
YMCA - Yamaha Motor Canada Limited
YIMM - Yamaha Indonesia Motor Manufacturing
OMDO - Overseas Market Development Operations
YMA - Yamaha Motor Australia
YMMC - Yamaha Motor Manufacturing Corporation
YMT - Yamaha Motor Taiwan
GHP - gas heat pump
CJYM - Chongqing-Jianshe Yamaha Motorcycle
YMF - Yamaha Motor France
YMMEX - Yamaha Motor de Mexico, S.A. de C.V.
YMAG - Yamaha Motor Austria GmbH
YMH - Yamaha Motor Hungaria Kft.

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CCS - Customer Community Satisfaction
YMTT - Yamaha Motor Taiwan Trading Co., Ltd.
LYM - Linhai Yamaha Motor
EYML - Escorts Yamaha Motor Ltd.
YMCE - Yamaha Motor Components (Europe)
YPMI - Yamaha Motor Parts Manufacturing Indonesia
YMARG - Yamaha Motor Argentina S.A.
YMNI - Yamaha Motor Nuansa Indonesia
YMVN - Yamaha Motor Vietnam Co.
YMAP - Yamaha Motor Asia Pte.
YMDP - Yamaha Motor del Peru
YDS - Yamaha Motor Distribution Singapore
YMMWJ - Yamaha Motor Manufacturing West Java

BIBLIOGRAPHY

Marketing Research : M.V.Kulkarni

Marketing Management : Philip Kotler

Newspapers : Times of India (Accent)

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Websites:

www.Yamaha -Motor-India .com

www.google .com

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Yamaha Motor India research report

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