T A B L E O F C O N T E N T
A B O U T C N G
Most viable alternate fuel for automobile
companies in the near future
Throughout the world there are 9.6 million
vehicles running on CNG
CNG is environment friendly; economic,
availability is in abundance and high in calorific
Transports fitted with a CNG kit are already
running in cities like New Delhi, Mumbai and
Data collection through questionnaires
1. Men’s compartment in local trains
2. Parking lots
3. Questionnaires distributed on BBM and
We found out the following results:
Willingness and ability to buy CNG
How will a CNG bike be
Other important findings
People between income groups of 1.25 to 5
lakhs were willing to buy a bike with a CNG
and petrol variant.
6. 55% out of the total people who were
surveyed wanted cost saving bike. 25%
people wanted style. 50% people looked for
Flexibility and ease of use.
Technical analysis :-
The Maintenance Advantage.
Intervals between tune-ups for natural gas
extended 30,000 to 50,000 miles.
Environmentally clean advantage
CNG makes the engine run quieter.
CNG tanks require storage space.
CNG Filling stations have limited availability.
It produces 15% low power than that of petrol
M A R K E T
S E G M E N T A T I O N
GEOGRAPHIC : States like
Maharashtra, Delhi, Banglore, Gujarat as well
as other rural areas.
DEMOGRAPHIC : Males between the age of
25 to 50 with an income of 300000 and above.
Also people having travelling intensive jobs or
PSYCHOGRAPHIC : Middle class
BEHAVIOURAL : People who are of
economical nature and have a good usage
rate of bikes.
T A R G E T
A U D I E N C E :-
Males in the age of 25 yrs to 50 yrs
People who are on the go, who have travel
Restaurants who have delivery systems.
Overall - middle class males who use bikes
frequently for all their daily chores.
TARGETING STRATEGY:- Undifferentiated
P O S I T I O N I N G :-
Cost saving and eco-friendly
P R O D U C T :-
1.Product name: HONDA ECO BIKE
a. CNG model
b. Petrol and CNGmodel
3. Tagline: GO GREEN..FOLLOW THE
Engine Type - 4 Stroke ,Single Cylinder, Air cooled.
Max Speed -85km/h.
Max Power -7.4kw at 8500r/min.
Brakes/Front – Disk.
Brakes/Rear – Drum.
Start System - Electric / Kick.
Tire Size/Front - 2.75-18.
Tire Size/Rear - 3.00-18.
Wheel Material – Aluminium.
Length*Width*Height - 1950*720*1165.
Dry Weight - 130kg.
Max Loading Weight - 130kg.
Fuel Capacity - 13.0L.
CNG Capacity – 3 kg.
The driving experience:
Reducing reliance on foreign oil
P R I C E :-
1.Price for CNG model: 65000
2.Price for CNG and petrol model: 75000
3. strategy – RAPID Market penetration strategy.
P L A C E :-
1.Using own channels of distribution
2.SBI has 13000 outlets and PNB has 6429
outlets across India(for rural areas)
3.Honda has 1577 touch points all over India. It
has an army of 452 dealers where urban rural
break-up is 254 and 198 respectively
P R O M O T I O N :-
1.Hoarding and poster all over country: - 3
2.Social media promotions: - 60000 for 3 months
3.TV ads: - 4 crores
4.Magazine :- 1 crore
5.News paper ads: - 30 lakhs
6.ECO–rally go green: 1 Lakh
S W O T
A N A L Y S I S :-
1.products benefits like cost saving, eco
friendly, tax exemption which will attract a lot of
2. Brand name Honda
3. Strong distribution channel
1. Technical constraints such as low pick
up, product design hampered by fitting
a CNG tank, product weight
3. Increase in purchase cost.
4. Limited availability of CNG in some
1. CNG price uncertainty in future.
2. Introduction of new technology such as bikes
using water as fuel.
1. Increase in gasoline price
3. Increase in pollution due to the gasoline