2. Introduction
Dear John,
I am very pleased to introduce you to Smart SEO Pty Ltd and the digital
marketing services we'd like to offer Htom (www.htom.com.au).
Our digital marketing strategies are designed to increase the websites'
visibility and traffic. Our goal is to improve conversion rate and provide
a return on investment.
We are very experienced and confident in our digital marketing
strategies and the services we provide. Smart SEO are looking to
provide Htom with the following online marketing services:
Services Included
Search Engine Optimisationq
AdWords Managementq
Google Analytics Monitoringq
Personal Account Managerq
Monthly Reportingq
Costings Summary
Monthly Cost
Adwords Procedure $200 Min / 20% of Monthly Spend
SEO Procedure $600
Total Monthly $800
3. SEO Setup
Smart SEO strive to provide a SEO service that will achieve tangible results in a reasonable timeframe. The first step in a SEO campaign is the setup
of the campaign and this is broken up into a range of steps from onsite optimisation, to competitor & keyword research as well as setting up the
correct analytical structures for our future tracking and reporting.
Keyword research & analysisq
Competitor analysisq
Google Analytics setupq
Google Webmaster tools setupq
Google Maps setup & optimisationq
XML sitemap development & submissionq
Robots.txt setupq
Bing Webmaster tools setupq
Disavowing unnatural backlinks that can be causing a penalty orq
unnatural search results
Reviewing inbound links, identifying healthy backlinks and removingq
backlinks from spam sites
Organic SEO
On-page optimisation for targeted keyword selectionq
Page title tagsr
Meta-descriptionsr
Structured page hierarchy, heading tag optimisation (H1, H2, H3)r
Review page content is relevant, original and high quality andr
arrange for new landing pages to be written if required.
Page speed test and advicer
Check page navigational elements are text linksr
Checking for technical errors (missing linked pages – indexed inr
Google) & fix them
Website image optimisation and image ALT tag completionr
(keyword focused)
URL structure review (keyword rich)r
4. SEO Procedure
Smart SEO uses a myriad of SEO techniques to achieve first page rankings. Our SEO procedure can be broken up into three main components, with
an optional 4th component, these are: On-Site Optimisation, Content Writing, Link Building and Location Targeting Optimisation.
On-Site Optimisation
On-Site Optimisation or On-Page Optimisation involves going through
the site and performing changes to improve the organic rankings on
the Search Engines, such as Google. Part of our on-site optimisation
involves changing the headings, title tags, meta data, page content,
links and navigation to provide search engines with relevant and
appropriate content to achieve better rankings.
For example, if you want to rank for “GoPro” then Google needs to see
this keyword” distributed throughout your site. Part of the SEO process
is to increase the amount of times these keywords appear on your site
and to make sure Google considers you relevant for these keywords
and improves your ranking accordingly. The majority of the on-site
optimisation is done on the back-end of the website and is invisible to
the typical user.
Content Writing
The second area that Smart SEO works with is content writing. As part
of our SEO process, and depending on the keywords and competition,
Smart SEO will increase the overall amount of content on your site in
regards to those keywords. Google ranks your site based on its
relevancy to the keywords, and a big factor is the site’s content. The
content that we write will be added to either an “article area” on the
site or within a “WordPress blog” that we would install on your site.
Link Building
The third area of Smart SEO’s optimisation process is link building.
Each link that points to your website, is seen by the Search Engines as
a tick of recommendation. The more links you have pointing to your
site, the more important Google considers your site and the higher it
will appear on Google’s Search Results.
Smart SEO’s link building techniques include the following:
International Directoriesq
Australian Directoriesq
Social Bookmarkingq
Commenting / Bloggingq
Article Directoriesq
Guest Bloggingq
Press Releasesq
Some Paid Directoriesq
Image Sharingq
Video Sharingq
Web 2.0 Backlinksq
5. SEO Procedure cont'd
Local SEO – Optional
As part of our SEO procedure, dependant on whether you’re targeting
local or international results, we may also employ the location
targeting SEO techniques to achieve local results. Our Search Engine
Optimisation does factor in Google Maps and other local search
directories. To appear higher in Google Maps, the following techniques
may be used:
Regular Reviews on Google Mapsq
Photos / Videos on Maps Listingq
Full address and services displayed on listingq
Local Directory Listings builtq
Citation Links Createdq
Smart SEO may also use suburb or location-targeted pages. If you have
a dedicated “landing page” created on your site based on a particular
location and keyword, then it is more likely to rank higher in the
Search Results. Suburb Pages are part of our procedure which will help
you rank higher on local targeted searches.
Inclusions
With all our SEO campaigns your analyst will constantly be in touch,
allowing you to expand your campaign and keep on top of its progress,
you can choose to hear from your account manager as much or as
little as you want, so you’ll always know how your website is ranking.
Our SEO campaigns include:
A personal SEO analystq
An expandable keywords list: more keywords may be added at anyq
time during your campaign
Multiple optimisation strategies, all strategies are employed asq
needed: on site optimisation, content writing, link building, local SEO
Initial keyword ranking reportq
In depth monthly ranking reportsq
Keyword analysisq
Competitor analysisq
Regular updates and recommendationsq
6. Adwords Procedure
Smart SEO provides a full SEM (AdWords) service and is very confident that we can help Htom achieve greater traffic and further conversions.
The information below outlines recommends monthly budget and the steps involved in setting up a successful PPC account for Htom.
Monthly Management of the PPC Account includes:
Account set up – Complete setup of the account.q
Regular Reporting – Reports outline activity are sent regularlyq
Regular Optimisation – Optimise the account to ensure bestq
performance possible
Daily Performance Checks – Check if the campaign is performing toq
target and if not we will make changes to ensure it is
Analytics – Everything is tracked along with Google Analytics toq
ensure conversions are being measured
Conversions – Your campaign is setup and tailored to meet yourq
business’ goals and objectives
Where Google Adwords is
Recommended Daily Budget $60
Monthly Management Fee
$200 Min / 20% of
Monthly Spend
Setup Fee $
7. Proposal
SEO Package & Targeted Keywords
Understanding the Keywords: the following list contains all the
keywords your SEO campaign will revolve around. Next to each
keyword is the current search volume we have taken straight from
Google, the search volume is a great indicator of the competition for
that keyword. Higher search volume generally means the keyword will
be dearer as is require more work to get it ranking.
If you have any questions please don’t hesitate to contact me, all my
details are on the final page of this document.
Monthly Management Fee $600
Keyword Search Volume
Photocopier repairs Sydney
photocopier services sydney
printer repair services sydney
Printer repairs Sydney
Printer repairs + 10 Suburbs
Photocopier repairs + 10 suburbs
Canon printer repairs + 10 Suburbs
Brother printer repairs + 10 Suburbs
Hp printer repairs + 10 Suburbs
8. The Conclusion
The above package has been collated as a result of Smart SEO Pty Ltd’s
research on your industry and online marketing requirements.
Our company prides itself on its honesty and integrity. We aim to not
only provide you with a great service and generate desired results but
also to be completely transparent throughout our whole relationship.
We would gladly take on the privilege of being able to work with you
and your business and we can assure you that consistent effort and
focus on meeting your company’s requirements will be provided.
Helen Tran
Account Manager
Direct Line: (02) 8203 2597
Office Line: 1300 790 796
Email: htran@smartseo.com.au
Website: www.smart-seo.com.au
Smart SEO Pty Ltd
Level 5, 45-47 Scott St, Liverpool, 2170
ABN 80 152 467 224
All prices excluding GST unless otherwise stated.
